Aatami

*Aatami*
Categories	Men's magazine
Founded	1944
First issue	December 1944
Final issue	1954
Country	Finland
Language	Finnish

Aatami (Finnish: Adam) was a Finnish language men's magazine that was in circulation between 1944 and 1954 and was the first magazine specifically targeted male readers in Finland.^[1]^[2] The first issue appeared in December 1944.^[1] The magazine considered its readers as fellow soldiers who returned home from World War II and now attempted to create a peaceful society in Finland.^[1] However, if the soldiers committed crimes, Aatami called them hooligans who were not genuine frontline soldiers.^[3]

It had an anti-communist political stance and mostly featured the views of non-socialist figures.^[1] In addition, Aatami attempted to improve the negative images of Finnish men who had been portrayed as heavy drunks and discussed the moral and sexual codes for men.^[2]

References

1 2 3 4 Laura Saarenmaa (2015). "Political Nonconformity in Finnish Men's Magazines during the Cold War" (PDF). In Henrik G. Bastiansen; Rolf Werenskjold (eds.). The Nordic Media and the Cold War. Göteborg: Nordicom. pp. 103, 106. ISBN 978-91-87957-15-4.
1 2 Laura Saarenmaa (2016). "Pin Ups and Political Passions: Citizenship Address in Post-War Men's Magazines". In Hilde Danielsen; Kari Jegerstedt; Ragnhild L. Muriaas; Brita Ytre-Arne (eds.). Gendered Citizenship and the Politics of Representation. London: Palgrave Macmillan. p. 262. doi:10.1057/978-1-137-51765-4. ISBN 978-1-137-51765-4.
↑ Antti Malinen (2018). "Marriage Guidance, Women and the Problem(s) of Returning Soldiers in Finland, 1944–1946". Scandinavian Journal of History. 43 (1): 121. doi:10.1080/03468755.2017.1379173. S2CID 148641204.

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[lau-1] 1 2 3 4 Laura Saarenmaa (2015). "Political Nonconformity in Finnish Men's Magazines during the Cold War" (PDF). In Henrik G. Bastiansen; Rolf Werenskjold (eds.). The Nordic Media and the Cold War. Göteborg: Nordicom. pp. 103, 106. ISBN 978-91-87957-15-4.

[lau1-2] 1 2 Laura Saarenmaa (2016). "Pin Ups and Political Passions: Citizenship Address in Post-War Men's Magazines". In Hilde Danielsen; Kari Jegerstedt; Ragnhild L. Muriaas; Brita Ytre-Arne (eds.). Gendered Citizenship and the Politics of Representation. London: Palgrave Macmillan. p. 262. doi:10.1057/978-1-137-51765-4. ISBN 978-1-137-51765-4.

[3] Antti Malinen (2018). "Marriage Guidance, Women and the Problem(s) of Returning Soldiers in Finland, 1944–1946". Scandinavian Journal of History. 43 (1): 121. doi:10.1080/03468755.2017.1379173. S2CID 148641204.

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References