Fallen Media
 | The topic of this article may not meet Wikipedia's general notability guideline. (August 2026) |
| Type | Private |
|---|---|
| Industry | Digital media |
| Founded | 2020 |
| Founders | Rowan Winch Sol Betesh |
| Headquarters | New York City , United States |
Key people | Sol Betesh (chief executive officer) Rowan Winch (chief social officer) |
| Products | Short-form video series |
| Website | fallenmedia |
Fallen Media is an American digital media company founded in 2020 by Rowan Winch and Sol Betesh.[1] Based in New York City, the company develops creator-led, short-form entertainment for platforms including TikTok, Instagram, and YouTube.[2]
History
[edit]Winch and Betesh established Fallen Media in 2020, initially operating it as a meme-focused company before expanding into short-form video production.[1] The company was subsequently identified by Business Insider as one of New York City's notable creator-economy startups.[3]
Fallen Media specializes in personality-driven social-media programs and branded entertainment.[4] Its business model primarily relies on brand partnerships, with additional revenue generated through social-platform monetization programs.[1]
Productions
[edit]The company's productions include What's Poppin? with Davis!, Street Hearts, Subway Oracle, Step to the Mike, and 15 Second Film.[5] Its programs commonly use street interviews, dating formats, music performances, and comedy designed for short-form distribution.[1]
What's Poppin? with Davis! features host Davis Burleson interviewing people in New York City's Washington Square Park about fashion, popular culture, and everyday life.[6] Street Hearts, hosted by Tiff Baira, received a nomination in the Social Interview or Talk Show category at the 2026 Webby Awards.[7]
Leadership
[edit]Sol Betesh — Co-founder and chief executive officer
Rowan Winch — Co-founder and chief social officer
References
[edit]- 1 2 3 4 Bradley, Sydney (March 31, 2026). "Meet the 21-year-old media exec who wants TikTok shows to be taken seriously". Business Insider. Retrieved August 10, 2026 – via CNCB News.
- ↑ "Fallen Media". LinkedIn. Retrieved August 10, 2026.
- ↑ Whateley, Dan; Bradley, Sydney; Berg, Madeline; Biino, Marta; Djan, Nhari (February 14, 2023). "15 top New York creator economy startups, from a content studio making TikTok shows to an instant payment platform". Business Insider. Retrieved August 10, 2026 – via The Markets Café.
- ↑ Doerrer, Brandon (August 1, 2022). "With brand deals in the balance, TikTok personalities brush off hate". Campaign US. Retrieved August 10, 2026.
- ↑ "Fallen Media". Fallen Media. Retrieved August 10, 2026.
- ↑ "The TikTok Star of Washington Square Park". The New York Times. September 7, 2022. Retrieved August 10, 2026.
- ↑ "Street Hearts with Tiff". The Webby Awards. Retrieved August 10, 2026.