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Rowan Winch

From Wikipedia, the free encyclopedia
Rowan Winch
Born (2004-08-21) August 21, 2004 (age 21)
Allentown, Pennsylvania
OccupationsCo-Founder and Chief Social Officer of Fallen Media

Rowan Winch is an American entrepreneur and co-founder of Fallen Media, a short form content studio.[1]

Early life

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Rowan created the meme page @Zuccccccccccc, which counted 1.2 million followers at its peak.[2] Journalist Taylor Lorenz wrote in a 2019 Atlantic Magazine piece that "15-year-old Rowan Winch has been building a modern media empire out of his bedroom."[3]

Fallen Media

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Winch, along with Sol Betesh, founded Fallen Media,[1] a short-form content creator studio.[4] Its shows include What’s Poppin?, Street Hearts, Subway Oracle and Step to the Mike.[5] The company works with brands including Cash App, Adidas, Dunkin', Lyft and Calvin Klein.[6]

References

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  1. 1 2 Whateley, Dan; Bradley, Sydney; Berg, Madeline; Biino, Marta; Djan, Nhari (2023-02-14). "15 buzziest New York creator economy startups, from studios changing content creation to fintech companies helping influencers get paid". Business Insider. Retrieved 2025-09-27.
  2. Lorenz, Taylor (2019-11-29). "Here's What's Happening in the American Teenage Bedroom". New York Times. Retrieved 2025-09-27.
  3. Lorenz, Taylor (2019-08-06). "Instagram Wants Memers to Like It Again". The Atlantic. Retrieved 2025-09-27.
  4. "The TikTok Star of Washington Square Park". New York Times. 2022-09-07. Retrieved 2025-09-27.
  5. Bradley, Dan; Whateley, Sydney (2024-06-10). "How Gen Zers are redefining the talk show for the TikTok era". Business Insider. Retrieved 2025-09-27.
  6. "Brands Need To Act Like Publishers on TikTok". Adweek. 2022-07-22. Retrieved 2025-09-27.