Talk:David Droga

COI

It's painfully obvious that @WaverlyW: has a conflict of interest here and this article would benefit greatly from having some third-parties take a look and edit this content/ Panyd^{The muffin is not subtle} 10:46, 17 May 2016 (UTC)

Thank you for pointing out sources needed. I have reviewed carefully and provided links throughout and very much appreciate that you are holding the high standards of Wikipedia. Further suggestions are welcome and I will watch this page for your input as I am eager to edit other biographies of creative types and artists. Artandimage (talk) 18:50, 8 July 2017 (UTC)

Draft article

On behalf of Accenture and as part of my work at Beutler Ink, I am submitting a series of COI edit requests in an attempt to improve this entry from a Wikipedia perspective. I have worked to draft an expanded and updated entry, which is focused on the subject and based on Wikipedia-appropriate sources. I will be submitting requests seeking to replace the current article's content appropriately bit by bit, but wanted to share the full draft for transparency.

Early life and education

First, I'd like to propose an improved version of the Early life and education section. Here's a copy of the current text:

• Droga grew up in Perisher Valley, a remote ski resort in Kosciuszko National Park, New South Wales, Australia, the fifth of six children. His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish Jewish descent. Droga attended early primary school at Jindabyne Central School (1973–1977) and then the Tudor House School (1978–1980). He went to high school at The King's School in Parramatta, Sydney. He launched his advertising career as a copywriter at the Australian Writers and Art Directors School in 1987.

References

Reasons for the change: There are a few issues here. The first citation is a website for booking speakers, which I think most editors would agree should not be used for biographical claims. The Fast Company article does not mention Perisher or Kosciuszko. The article by The Australian mentions Tudor House and King's School in passing, but not the years he attended or Jindabyne Central School. Finally, he took a class at Australian Writers and Art Directors School, but I would argue the claim is more relevant for the Career section and suggest removing from the section focused on his formal education.

Proposed text and sources supporting changes: I'd like to propose replacing this section's content with the following, which is more accurate and reflective of what Wikipedia-appropriate sources say about the subject:

• David Bjorn Droga was born in Australia. He was raised in rural New South Wales, as the fifth of six children. His father was of Polish descent and operated the Perisher Ski Resort, and his mother was a Danish artist and poet. According to The Australian, Droga was raised "in a world largely without advertising, TV or media" and had an "isolated" and "offbeat" childhood. Droga attended the Tudor House School in Moss Vale, followed by The King's School, Parramatta in the Sydney suburb of North Parramatta.

References

Editors can see how this section fits into the larger draft. You'll notice my draft mentions the Australian Writers and Art Directors School in the Career section, so I'm suggesting more of a text relocation than a removal of this claim.

If editors consider the proposed content an improvement over the existing Early life and education section, I'm hoping someone can update the article on my behalf as I generally avoid editing the main space given my COI. I'll be proposing other changes to this biography, but will try not to ask editors to review too much at once. I can address questions or concerns here or on my user Talk page. Thanks for reviewing this request, Inkian Jason (talk) 16:15, 26 January 2026 (UTC)

Thank you for your proposed changes and for using the proper COI procedures. I will take a look over your proposed changes and respond soon. If I haven't given an update within 48 hours, please ping me. We appreciate your firm going about Wikipedia editing the right way. —Ganesha811 (talk) 19:27, 26 January 2026 (UTC)

It looks an improvement overall in that it removes the inappropriate source, allamericanspeakers.com, and proposes to move career information.

I'm a bit concerned about the Campaign source. It reads like a public relations piece. It's probably ok paired with the Fast Company, given what they are being used to verify. --Hipal (talk) 19:57, 26 January 2026 (UTC)

I've largely implemented the change, though I kept a sentence that was suggested for removal (re: the start of Droga's career), seeing no reason to remove it. —Ganesha811 (talk) 19:45, 27 January 2026 (UTC)

Thanks for reviewing and updating the article on my behalf. Inkian Jason (talk) 21:16, 27 January 2026 (UTC)

Early career

For my next request, I'd like to address the first paragraph of the Early career section. Here's a copy of the current text:

• Six months after being hired by FCB as a copywriter, Droga left the company and joined startup OMON in Sydney. His first project for radio station MMM was voted Australian Commercial of the Year, and won him a Cannes Lion. Droga became a Partner and Executive Creative Director of OMON.

References

Reasons for the change: There are a few issues here: 1) "FCB" is not linked, 2) the radio station MMM claim is based on a link to the subject's acceptance speech on the LIONS (Informa Festivals) website, and 3) bestadsontv.com is used as an inline citation, which I think most editors would consider an inappropriate source. Also, the article does not currently mention his role at Grey Advertising, which I think is relevant to his early career.

Proposed text and sources supporting changes: I'd like to propose replacing this paragraph with the following, which is more accurate and reflective of what Wikipedia-appropriate sources say about the subject:

• Droga started working in the mailroom of the advertising agency Grey Advertising in Sydney at the age of 18. While working there, he enrolled in a class at the Australian Writers and Art Director's School. Droga scored the top mark, garnering attention from advertising executives. He worked for the advertising firm FCB, but left months later to join the startup company Omon. By his early 20s, he was the creative director of Omon, which was acquired by Clemenger BBDO.

References

Since the sources used here are already defined in the article body, here's a version of the markup with the citations formatted correctly (and if copying and pasting is helpful):

Markup

Droga started working in the mailroom of the advertising agency [[Grey Advertising]]<ref name=Profile/> in Sydney at the age of 18.<ref name=Ringen/> While working there, he enrolled in a class at the Australian Writers and Art Director's School. Droga scored the top mark, garnering attention from advertising executives.<ref name=Stewart/> He worked for the advertising firm [[FCB (advertising agency)|FCB]], but left months later to join the [[startup company]] Omon. By his early 20s,<ref name=Stewart/> he was the creative director of Omon, which was acquired by Clemenger BBDO.<ref name=Profile/>

Editors can see how this paragraph fits into the larger draft. If editors consider the proposed content an improvement over the existing paragraph, I'm hoping someone can update the article on my behalf as I generally avoid editing the main space given my COI. @Ganesha811: I want to make you aware of this request, since you weighed in re: Australian Writers and Art Director's School above. I'd argue the claim about a single class is more relevant for the Career section than one summarizing his formal education, but of course you and others may prefer to present the information differently and that's not a problem. Thanks again for your consideration! Inkian Jason (talk) 21:40, 27 January 2026 (UTC)

Thanks for using the COI request process. I'm declining this request for now for a few reasons, most of which are subtle but all together lean towards the proposed change making the article more promotional/resume-like and therefore not an overall improvement.

• All three sources used for the changes are interviews with the subject, meaning they are not independent
• The sources do not clearly verify all of the proposed facts. For example, the first sentence combines two sources to say he started working at Grey at age 18, but neither source actually says that (see WP:OR)
• There is no reason to call Grey "the advertising agency" - that is what the name and link are for
• The mention of him receiving "the top mark" is sourced only to himself and also not particularly relevant
• The vagueness of the phrase "garnering attention" is both promotional and unhelpful
• The most relevant fact about BBDO's acquisition would seem to be that that is when he left Omon, yet that is not mentioned.

I'm sorry if this feels pedantic, and I'm not suggesting the paragraph as is is perfect or shouldn't be changed. What I do think is that this demonstrates is why using the standard request format of "What I think should be changed" and "Why I think it should be changed" is probably a better way to go rather than drafting an entire paragraph, which can be quite difficult for a conflicted editor to do neutrally. Melcous (talk) 20:57, 18 February 2026 (UTC)

@Melcous Thanks for your feedback. I have resubmitted an edit request below using the template at the link you've shared, which you're welcome to review. The request is specific to Grey per the source already used as an inline citation. If the source is problematic, I can try finding a replacement, but hopefully I've more clearly articulated how the article can be improved and given editors a bit more freedom to implement preferred wording based on the source. Thanks again! Inkian Jason (talk) 21:59, 18 February 2026 (UTC)

Career (continued)

For my next request, I'd like to address the second paragraph of the Early career section. Here's a copy of the current text:

In 1996, he moved to Singapore to become Executive Creative Director of Saatchi & Saatchi Singapore and Regional Creative Director of Saatchi Asia. Droga was promoted to Executive Creative Director of Saatchi & Saatchi London in 1999. In 2002, Advertising Age awarded Droga the World's Top Creative Director. Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year. In 2000, Publicis Groupe acquired Saatchi and in 2004, Droga was promoted to Worldwide Chief Creative Officer of the Publicis Network, which took him to New York City in 2005.

References

Reasons for the change: There are a few issues here: 1) The ihaveanidea.org source seems to be a bad link and/or an unreliable source. 2) The sentence "Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year" is about an agency, not Droga. 3) The third and fourth citations are profiles on official websites.

Proposed text and sources supporting changes: I'd like to propose replacing this paragraph with the following, which is more accurate, focused more on the subject as an individual, and reflective of what Wikipedia-appropriate sources say about the him:

Droga continued to work for large agencies in London, New York, Singapore, and Sydney. He joined the British multinational communications and advertising firm Saatchi & Saatchi in his mid-20s, working from Singapore. He started as the regional executive creative director of Saatchi Asia, then became the creative head in London in 1999, at the age of 29. In 2002, when Adweek named Saatchi & Saatchi the Global Agency of the Year, the magazine credited Droga for "much of the network's success" and described him as "one of the hottest creative directors in the world". Droga became the global chief creative officer of the French multinational advertising and public relations company Publicis in 2003. Working from New York City, he was the first to occupy this role.

References

Since the sources used here are already defined in the article body, here's a version of the markup with the citations formatted correctly (and if copying and pasting is helpful):

Markup

Droga continued to work for large agencies in London, New York, Singapore, and Sydney.<ref name=Ringen/> He joined the British multinational communications and advertising firm [[Saatchi & Saatchi]] in his mid-20s, working from Singapore.<ref name=Profile/><ref name=Stewart/> He started as the regional executive creative director of Saatchi Asia, then became the creative head in London in 1999,<ref>{{cite news |last1=Wentz |first1=Laurel |title=The Player: Droga to lead creative revival as Publicis makes itself over |url=http://adage.com/article/news/player-droga-lead-creative-revival-publicis-makes/50511/ |work=[[Ad Age]] |publisher=[[Crain Communications]] |issn=0001-8899}}</ref> at the age of 29.<ref name=Profile/><ref name=Stewart/> In 2002, when ''[[Adweek]]'' named Saatchi & Saatchi the Global Agency of the Year, the magazine credited Droga for "much of the network's success" and described him as "one of the hottest creative directors in the world".<ref name=Griner>{{cite journal |last1=Griner |first1=David |title=Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency |journal=[[Adweek]] |date=April 3, 2019 |url=https://www.adweek.com/agencies/timeline-the-bold-work-that-made-droga5-an-iconic-independent-agency/ |archive-url=https://archive.ph/UdYrL#selection-693.0-701.13 |archive-date=February 27, 2020}}</ref><ref>{{cite journal |last1=Griner |first1=David |title=Adweek Agency of the Decade: Droga5 |journal=Adweek |date=December 3, 2019 |url=https://www.adweek.com/agencies/adweek-agency-of-the-decade-droga5/}}</ref> Droga became the global [[chief creative officer]] of the French multinational advertising and [[public relations]] company [[Publicis]] in 2003.<ref name=Ringen/><ref name=Stewart/> Working from New York City, he was the first to occupy this role.<ref name=Griner/>

Editors can see how this paragraph fits into the larger draft. If editors think the proposed content is an improvement over the existing paragraph, I'm hoping someone can update the article on my behalf as I generally avoid editing the main space because of my COI. Thanks again! Inkian Jason (talk) 17:20, 18 February 2026 (UTC)

As with the above request, I'm declining due to the the proposed paragraph as drafted being subtly promotional and resume like. This includes an opening "summarising" sentence that reads like a resume and is redundant; then using unnecessarily lengthy/promotional phrases like "the British multinational communications and advertising firm" and "the French multinational advertising and public relations company" for linked entities; and the continued mention of his age which appears likewise unnecessary when years can be or are also used. Again I'd suggest that rather than drafting an entire paragraph, the COI editor point out key facts that are proposed to be removed or added with sources, and then let other neutral editors make those changes in their own wording. Finally, I note Inkian Jason that you have appropriately declared above that you are a paid editor, but you are using the COI edit request template here rather than the Paid editing request, which is more appropriate in your situation. Thank you. Melcous (talk) 21:09, 18 February 2026 (UTC)

@Melcous: Thanks for your feedback. I'll resubmit a request for this part of the article using the link you've shared. In the meantime, might you be willing to remove "Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year.", which is not specific to the subject? Also, for when I resubmit, are you able to confirm if the AdNews and ihaveanidea.org sources already used as citations are appropriate for verifying claims? Inkian Jason (talk) 22:06, 18 February 2026 (UTC)

Striking out text related to this request below. Thanks! Inkian Jason (talk) 15:23, 19 February 2026 (UTC)

Grey

• What I think should be changed (include citations): Currently, the Early career section starts with "Six months after being hired by FCB as a copywriter, Droga left the company and joined startup OMON in Sydney." What's missing is how the subject joined FCB, and the source already used as an inline citation actually offers more information about the subject's early career.

• Why it should be changed: I propose adding mention of Grey Advertising, something along the lines of "Droga started working in the mailroom of Grey Advertising.

• References supporting the possible change (format using the "cite" button): The source says:

And so he began in advertising from the bottom rung of the ladder - the mailroom boy at Grey Advertising, Sydney who wanted to write, saw the work on creatives' desks and thought he could do better. He signed up to the Australian Writer & Art Directors School, came top nationally and was immediately offered a job at FCB. After just two months, he was poached by the industry's leading lights to join their start-up, Omon. Three years later, at 21, he became creative director, and when the agency was sold to Clemenger BBDO, he opted for freedom instead of the cash.

I am resubmitting an edit request based on feedback received here from User:Melcous, who also shared a link to a specific template I am attempting to use for the first time. If there's an issue with the source that's already used as a citation, I can try to find a replacement covering early career. Thanks for reviewing and updating this article appropriately on my behalf. Inkian Jason (talk) 21:55, 18 February 2026 (UTC)

Change made Melcous (talk) 11:25, 19 February 2026 (UTC)

Thank you, Inkian Jason (talk) 13:42, 19 February 2026 (UTC)

New Museum board role

• What I think should be changed: The article does not mention the subject's board role at New Museum.

• Why it should be changed: I suggest adding mention of this board role of a notable organization, which I believe is common for biographies on Wikipedia. In my draft, I proposed the text "Droga is a member of the board of directors of the New Museum."

• References supporting the possible change (format using the "cite" button): This article by Fast Company says, "He’s now a major collector, with a particular interest in Chinese art, and sits on the board of New York’s New Museum." Here are official links, if helpful for verification purposes:
• https://www.newmuseum.org/about/board-of-trustees/
• https://archive.newmuseum.org/people/4023

Thanks for updating the article appropriately on my behalf. Inkian Jason (talk) 22:25, 18 February 2026 (UTC)

References

@Melcous: Thanks for reviewing and updating the article. I noticed there's an extra "s" in "York'ss", if you're willing to make a minor edit to correct the text. Inkian Jason (talk) 13:44, 19 February 2026 (UTC)

Thanks. Inkian Jason (talk) 14:31, 19 February 2026 (UTC)

Personal life

• What I think should be changed: The article is currently lacking information about the subject's personal life, including relationship status, number of children, and residence locations.
• Why it should be changed: I propose adding details about his marriage and family life. In my draft, I have proposed the following text, which is based on Wikipedia-appropriate sources:

Droga is married and has four children. He and his wife, a film producer, met in New York in 1997, when both were in their early 20s. The couple got married in Thailand in 1998. They lived in London's Notting Hill, as of 2003, and in East Village, Manhattan, as of 2022. Upon the arrival of the COVID-19 pandemic in 2020, the couple temporarily lived on their farm near Hudson, New York.

• References supporting the possible change (format using the "cite" button): These claims are verified by the following three sources (green highlighting by me for easier review):
  • The Australian says, "Droga has four children aged between eight and 21 with his wife Marisa, a film producer who he met in New York when they were in their early twenties. They live in New York’s once gritty but now fashionable East ­Village, but when the coronavirus pandemic hit in March 2020 they moved temporarily to their farm near Hudson in upstate New York (although both he and his wife got Covid in those early days)."
  • The Sydney Morning Herald says, "Droga met Marisa, now 41, in 1997 when he travelled to New York for his first meeting of the worldwide board of Saatchi & Saatchi, where Marisa worked as an assistant." It also says, "They married in Thailand in 1998, and on their anniversary each year they walk around SoHo, revisiting the sites of their original date."
  • The Campaign article, which was published in 2003, says, "David Bjorn Droga ... greets me at the door of his three-storey house in London's fashionable Notting Hill."

I believe these claims are not contentious and in line with what many biographies include on Wikipedia. I invite User:Melcous and other editors to review and update the article appropriately on my behalf given my conflict of interest. Thanks! Inkian Jason (talk) 14:05, 19 February 2026 (UTC)

References

Partially done. I'm not convinced the multiple places of residence are relevant so have not included those. Nor is there a need to add ages when the year is given. Melcous (talk) 14:28, 19 February 2026 (UTC)

@Melcous: Thanks again for reviewing! I noticed the References section has the error message "Cite error: The named reference "Stewart" was defined multiple times with different content", if this is something you're able to fix. Inkian Jason (talk) 14:34, 19 February 2026 (UTC)

@Melcous Thank you for fixing. Inkian Jason (talk) 15:40, 2 March 2026 (UTC)

Tap Project

• What I think should be changed (include citations): The article does not mention the Tap Project, which was created by the subject to benefit UNICEF's clean water projects. The annual campaign has received lots of coverage in reliable sources and was deemed one of the top advertising campaigns of the 21st century by Ad Age.

• Why it should be changed: I propose adding mention of this well-documented project, which has expanded and received recognition. In my draft, I have proposed the following text, which is based on Wikipedia-appropriate sources:

Droga was included in Esquire's "Best and Brightest" issues in 2006 and 2007. For the 2006 issue, Droga was challenged to "brand the unbrandable". He partnered with hundreds of restaurants in New York City on the Tap Project, which asked diners to donate $1 for tap water to benefit UNICEF's clean water projects. The campaign became an annual event, held during World Water Week. It expanded to additional cities and acquired sponsors, earning approximately $5 million by 2016. Ad Age ranked the campaign fifteenth in an overview of the top advertising campaigns of the 21st century.

• References supporting the possible change (format using the "cite" button): Six sources are included in the proposed text. I believe all of the claims are easily verified by the sources but I am happy to share quotations, if helpful.

This text is specific to the subject and not any of his employers. I invite User:Melcous and other editors to review the proposed text and update the article appropriately on my behalf because of my COI. I'm happy to address questions or concerns here or on my user Talk page. Thanks again! Inkian Jason (talk) 14:31, 19 February 2026 (UTC)

References

• I'm implementing a different version of this incorporating two of the sources, that is a bit shorter and less promotional in tone. —Ganesha811 (talk) 11:57, 10 May 2026 (UTC)

Cannes

• What I think should be changed (include citations): As mentioned above, the article currently says, "Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year." This text has nothing to do with the subject as an individual.

• Why it should be changed: I suggest removing this content and adding text about Cannes that is focused specifically on him. In my draft, I have proposed the following addition:

In 2021, Campaign called Droga the "most awarded creative" at the Cannes Lions International Festival of Creativity to date. He received the festival's Lion of St. Mark, a lifetime achievement award presented annually to individuals who have made "outstanding contributions to the creative community", in 2017. Droga was awarded the recognition at the age of 47, making him the youngest recipient. In 2023, he was among jury presidents at the Cannes Lions.

• References supporting the possible change (format using the "cite" button): I have included four sources in the proposed text, all of which are appropriate for Wikipedia. I believe all of the claims are easily verifiable, but I can share quotations if helpful.

@Melcous: I know you have asked me to place less emphasis on the subject's age, but in this case, I think mention of his age may be more relevant since he is specifically described as the "youngest recipient". I ask Melcous and other editors to review this request and update the article appropriately on my behalf given my COI.

Thanks for your consideration, Inkian Jason (talk) 14:45, 19 February 2026 (UTC)

References

• The Cannes award is mentioned, and I think that's sufficient from this request. Implementing it as written would result in a promotional tone for the article. —Ganesha811 (talk) 12:14, 10 May 2026 (UTC)

Personal life (cont.): Hobbies and interests

• What I think should be changed: Related to the Personal life request submitted above, I would like to propose a three-sentence expansion of the article's Personal life section focused on the subject's hobbies and interests, based on Wikipedia-appropriate sources:

Droga is an art collector, with a particular interest in Chinese art. He has displayed various artifacts in his work office, including a large black-and-white portrait of Muhammad Ali by German photographer Thomas Hoepker, a replica of helmet worn by Brazilian racing driver Ayrton Senna, and works by Chinese artist Ai Weiwei. He is also a fan of sports, especially the New England Patriots.

• Why it should be changed: I am proposing content additions in an attempt to make this biography more complete and up to date, based on journalistic coverage. You can see how this content fits into the larger draft at User:Inkian_Jason/David_Droga#Personal_life. I don't think any of the proposed changes are contentious and many biographies on Wikipedia have similar overviews when sourcing allows. I understand that editors will decide if the content is worthy of inclusion and I invite editors to update the article appropriate on my behalf, given my COI. Thanks! Inkian Jason (talk) 15:02, 9 March 2026 (UTC)

References

Partly done: I've added the first sentence of this request - it's relevant to indicate his interest in art. I have not included the rest, which gets into trivia (e.g, what art has appeared in his office). Fiske (talk) 16:56, 21 May 2026 (UTC)

Thank you for reviewing this request, Inkian Jason (talk) 20:46, 21 May 2026 (UTC)

Career: second paragraph

• What I think should be changed: The second paragraph of the Career section uses multiple less than ideal sources, including AdNews, ihaveanidea.org, and an official website. Following is a copy of the current markup:

In 1996, he moved to Singapore to become executive creative director of Saatchi & Saatchi Singapore and regional creative director of Saatchi Asia. Droga was promoted to executive creative director of Saatchi & Saatchi London in 1999. In 2002, Advertising Age awarded Droga the World's Top Creative Director. In 2000, Publicis Groupe acquired Saatchi and in 2004, Droga was promoted to worldwide chief creative officer of the Publicis Network, which took him to New York City in 2005.

References

• Why it should be changed: I'd like to share a rewrite of this paragraph, based on Wikipedia-appropriate sources, for editor consideration as replacement text:

Droga continued to work for large agencies in London, New York, Singapore, and Sydney. He joined Saatchi & Saatchi in his mid-20s, working from Singapore. He started as the regional executive creative director of Saatchi Asia, then became the creative head in London in 1999, In 2002, when Adweek named Saatchi & Saatchi the Global Agency of the Year, the magazine credited Droga for "much of the network's success" and described him as "one of the hottest creative directors in the world". Droga became the global chief creative officer of Publicis in 2003. Working from New York City, he was the first to occupy this role.

References

• Reason: This text more strictly adheres to higher quality sources. You can see how this paragraph fits into the larger draft I've shared here and I've updated this paragraph based on feedback received above. I generally avoid editing the main space and ask editors to review and implement this proposed change appropriately. Happy to address any questions or concerns. Thanks! Inkian Jason (talk) 17:02, 19 March 2026 (UTC)
• I've partially implemented this request, modifying the tone and some text to avoid promotionalism and WP:NOTRESUME, while using the higher-quality sources pointed out by the COI editor. —Ganesha811 (talk) 12:00, 10 May 2026 (UTC)

Infobox

David Droga
Droga in 2015
Born	1968 or 1969 (age 57–58) Australia
Alma mater	The King's School, Parramatta
Occupation	Businessperson
Title	Vice Chair, Accenture

• What I think should be changed: Currently, the Infobox is missing the subject's birth date and describes his occupation as "Advertising". "Advertising" is more of an industry than an occupation.

• Why it should be changed: I propose updating the Infobox to include his birth date, occupation, and title. To the right is a rendering and below is proposed markup, if copying and pasting is easier:

Markup

{{Infobox person
| honorific_prefix =
| name = David Droga
| honorific_suffix =
| native_name =
| native_name_lang =
| image = David Droga.jpg
| image_upright =
| landscape = <!-- yes, if wide image, otherwise leave blank -->
| alt = <!-- descriptive text for use by speech synthesis (text-to-speech) software -->
| caption = Droga in 2015
| pronunciation =
| birth_name = <!-- only use if different from name -->
| birth_date = {{birth based on age as of date|34|2003|03|31}}<ref name=Profile/>
| birth_place = Australia
| monuments =
| other_names =
| siglum =
| citizenship = <!-- use only when necessary per [[WP:INFONAT]] -->
| education =
| alma_mater = [[The King's School, Parramatta]]
| occupation = Businessperson
| years_active =
| era =
| employer =
| organization =
| agent = <!-- discouraged in most cases, specifically when promotional, and requiring a reliable source -->
| known_for =
| notable_works = <!-- produces label "Notable work"; may be overridden by <nowiki>|credits=, which produces label "Notable credit(s)"; or by |works=, which produces label "Works"; or by |label_name=, which produces label "Label(s)" -->
| title = Vice Chair, [[Accenture]]
| spouse = <!-- use article title or common name -->
| partner = <!-- (unmarried long-term partner) -->
| children =
| parents = <!-- overrides mother and father parameters -->
| mother = <!-- may be used (optionally with father parameter) in place of parents parameter (displays "Parent(s)" as label) -->
| father = <!-- may be used (optionally with mother parameter) in place of parents parameter (displays "Parent(s)" as label) -->
| relatives =
| family =
| callsign = <!-- amateur radio, use if relevant -->
| awards =
| website = <!-- {{URL|example.com}} -->
| signature =
| signature_type =
| signature_size =
| signature_alt =
| footnotes =
}}

• References supporting the possible change (format using the "cite" button): The subject's birth date is based on this source, which is already used as an inline citation in the article. You'll notice I've recalled this source in the markup as "ref name=Profile" (and hence the "blank" References section below).

As a reminder, editors can see how this proposed change fits into a larger draft saved here. I generally avoid editing articles directly and seek assistance from others to review and implement this request on my behalf.

Thanks again! Inkian Jason (talk) 15:08, 7 April 2026 (UTC)

References

• Largely accepted and implemented. —Ganesha811 (talk) 12:11, 10 May 2026 (UTC)

Career: third and fourth paragraphs

For this request, I'd like to offer an expanded and updated version of the Career section's third and fourth paragraphs. Following is a copy of the current text:

Droga founded his own agency, Droga5, in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school. In 2013, Droga sold a minority stake in Droga5 to William Morris Endeavor.
In 2019, he sold Droga5 to Accenture Interactive. Droga renamed Accenture Interactive to Accenture Song in 2022. Accenture appointed Droga as Accenture Song's new CEO and creative chairman, effective 1 September 2021.

Sources

References

• What I think should be changed (include citations): One of the citations used (#7) is a press release. Additionally, the current text could be updated to describe some of his work at Accenture since his 2021 appointment and note that he stepped down as CEO of Accenture Song in 2025. I'll let editors decide if the inspiration for Droga5 is worth keeping here, but I would argue this claim is more appropriate for the Droga5 article.

• Why it should be changed: The biography should be updated to note that the subject stepped down as CEO of Accenture Song in September 2025, continuing as vice chair of Accenture. I have rewritten the current section's third and fourth paragraphs to include this update, remove the laundry tag claim, and include some additional detail about his work at Accenture. This includes specific achievements and Fast Company quotes to provide industry context. Following is draft replacement text, based on Wikipedia-appropriate journalistic sources:

Droga founded the advertising agency Droga5 in 2006. In 2013, he sold 49 percent of the business to William Morris Endeavor for $225 million. In 2017, Fast Company described Droga as "an early master of virality and shareability in the Facebook–YouTube era" and "one of the ad business's key thinkers at a moment of major uncertainty" with "a reputation for being outspoken, edgy, and critical of his industry". Droga sold Droga5 to Accenture (via Accenture Interactive) in 2019. Fast Company said the acquisition was "easily the highest profile deal the ad industry has seen in recent memory". In 2021, he became the chief executive officer (CEO) and creative chairman of Accenture Interactive, which became known as Accenture Song in 2022. Droga chose the title "creative chairman" and has been credited with leading the company's name change and subsequent restructure into four practice areas (commerce, customer service, design and digital products, and marketing) in 2023. He also merged approximately 40 agencies into Accenture Song, including Karmarama and Rothco. He stepped down as CEO of Accenture Song in September 2025, continuing as vice chair of Accenture at the request of Accenture CEO Julie Sweet.

Sources

References

I generally avoid editing the main space directly and ask editors to review and implement this proposed update appropriately. As a reminder, you can see how this paragraph fits into the larger draft I've shared here. Happy to address any questions or concerns. Thanks! Inkian Jason (talk) 17:09, 30 April 2026 (UTC)

• I've partially implemented this request, modifying the tone and some text to avoid promotionalism and WP:NOTRESUME. I've used some of the phrasing suggested by the COI editor and combined it with some existing material. —Ganesha811 (talk) 12:06, 10 May 2026 (UTC)

Other recognition

Hi again! I've submitted a request above specific to Cannes, but I'd like to submit a separate request summarizing other recognition received by the subject.

• What I think should be changed (include citations): Currently, the biography does not include select recognition often included in similar executive articles. Below are two text additions, which are based on Wikipedia-appropriate sourcing. The first summarizes list rankings by notable publications and the second provides an overview of other notable awards and achievements (excluding Cannes). Updates for editor review:

Ad Age included Droga in a "40 Under 40" list in 2006. The magazine included him in a "Creativity 50" list, which recognizes creatives in the advertising industry, in 2011. He ranked number 92 in Adweek's 2018 "Power List" of 100 "cutting-edge CEOs in marketing, media, branding and tech".

References

Droga is the youngest person to be inducted into the Art Directors Club Hall of Fame. He received the Advance Global Australian Award for Creative Services in 2012, and was also a Global Australian Award winner in 2025. Droga received a lifetime achievement award from the Clio Awards in 2019. In 2025, he was included in the American Advertising Federation's 2026 Advertising Hall of Fame class. The honor "recognizes individuals and organizations whose careers have had a lasting impact on advertising, business, and culture", according to Adweek.

References

• Why it should be changed: My goal for this to request is to update the biography with a summary of notable achievements, based on reliable sources.

I am submitting this COI request on behalf of Accenture and seek assistance from other editors to update this article appropriately on my behalf. You can see how these proposed additions fit into the larger draft I've shared here. As always, I am happy to address any questions or concerns. Thanks! Inkian Jason (talk) 17:32, 30 April 2026 (UTC)

• Declined as in my opinion implementing this request would result in the article appearing to be a promotional piece for David Droga, not a neutral summary of his biography. —Ganesha811 (talk) 12:07, 10 May 2026 (UTC)

Introduction

• What I think should be changed (include citations): Currently, the article's Introduction is outdated. The most recent claim is from 2022 and he has stepped down as CEO of Accenture Song. Following is a copy of the current text:

David Bjorn Droga is an Australian advertising executive and founder of the advertising agency Droga5. Droga5 was acquired by Accenture Interactive in 2019 and Droga was named Chief Executive Officer in August 2021. Droga renamed Accenture Interactive to Accenture Song in 2022.

• Why it should be changed: The Introduction can be updated to note that he has stepped down as CEO of Accenture Song and is the vice chair of Accenture. Additionally, I think the Introduction could be expand to add mention of other notable companies he has worked for (Grey Advertising, FCB, Saatchi & Saatchi, and Publicis), as well as select notable awards and a notable board role. I propose replacing the current Introduction with the following:

David Droga is an Australian businessperson. He is the vice chair of Accenture. He was previously the chief executive officer (CEO) and creative chairman of Accenture Interactive, which acquired Droga5, the agency founded by Droga in 2019. He became the CEO in 2021 and renamed Accenture Interactive to Accenture Song in 2022. Earlier in his career, Droga worked for Grey Advertising, FCB, Saatchi & Saatchi, and Publicis. Droga has received the most awards from the Cannes Lions International Festival of Creativity and is the youngest person to be inducted into the Art Directors Club Hall of Fame. He is a member of the board of directors at the New Museum.

• References supporting the possible change (format using the "cite" button): Since Introductions typically do not include inline citations, none appear in this request. However, all of the proposed changes can be sourced based on the article body suggestions made in previous requests and in the draft article I've shared here.

If editors agree this is an improvement, I'm seeking review and implementation on my behalf since I generally avoid editing the main space. Happy to answer any questions or share sources, if needed.

Thanks for reviewing this request! Inkian Jason (talk) 17:52, 30 April 2026 (UTC)

• I've made a few tweaks to the lead in response to this request, but overall feel that these suggested changes would result in a promotional tone for the article. —Ganesha811 (talk) 12:12, 10 May 2026 (UTC)

Possible UPE public relations editing with sideloading of declined edit

Contents related to Cannes Lions was added by a drive-by temporary account in May 2026, is about two months after requests surrounding this material was disputed/declined in February 2026. I've gone ahead and removed contents related to Cannes Lions. They occurred around these edits. I'm inviting @Melcous and Ganesha811: to comment as they've been responding to COI edit requests on this article in the most recent times; including the contents surrounding the Cannes Lions matter. Graywalls (talk) 15:36, 29 July 2026 (UTC)