// Workers AI · dad joke modeWhat did Droga5 say to its rival? "You can't ad up to us.
 | |
| Industry | Advertising Marketing |
|---|---|
| Founded | 2006 |
| Founder | David Droga |
| Headquarters | , United States |
Number of locations | 3 |
Area served | Worldwide |
| Parent | Accenture Song |
| Website | droga5 |
Droga5 is an advertising agency headquartered in New York City in United States. It was founded in 2006 by David Droga.
History
[edit]David Droga founded Droga5 in New York City in 2006. Droga said that he named the agency after the tag his mother used to sew into his clothes (He is the fifth of six children and his mother stitched labels in her children's clothing based on birth order).[1]
In 2008, Droga5 opened a second office in Sydney in David Droga's homeland of Australia; this office was closed in September 2015[2] as Droga5 turned its focus to the European market and its London office, which opened in 2013.[3]
In July 2013, William Morris Endeavor purchased a 49% share in Droga5. According to The New York Times, "executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources."[4]
The sale of Droga5 to Accenture Song was announced in April 2019. WME Dragon Holdings LLC agreed on March 29, 2019, to sell its 49 percent interest to Accenture Interactive for $233 million. This assumed a value of $242.5 million for the 51 percent share owned by David5, LLC, identified in the Endeavor Group Holdings IPO filing as the majority owner.[5][6]
Dublin advertising agency Rothco, acquired by Accenture in 2018, was rebranded "Droga5 Dublin" in 2022.[7] In 2024, Droga5 integrated Australian creative agency The Monkeys and also acquired Brazilian agency Soko, amidst a series of departures of prominent staff.[8]
References
[edit]- ↑ Dan, Avi (December 13, 2011). "Droga5's David Droga About Redefining Advertising". Forbes.
- ↑ Perrett, Michelle (September 9, 2015). "Droga5 closes Sydney office". Campaign.
- ↑ Beltrone, Gabriel (April 25, 2013). "London is the Next Market For Droga5". Adweek.
- ↑ Vega, Tanzina (July 11, 2013). "William Morris to Invest in Droga5, an Ad Agency". The New York Times.
- ↑ Johnson, Bradley (May 27, 2019). "Droga5's implied price tag? $475 Million: Endeavor's IPO filing reveals clues about what Accenture paid". Advertising Age. 90 (11): 1.
- ↑ Bürgi, Michael (2025-05-30). "The Rundown: What Droga's move at Accenture Song means for a creative group in flux". Digiday. Retrieved 2026-05-10.
- ↑ "Jimi McGrath Takes Over as CEO of Droga5 Dublin". adworld.ie. 15 December 2023. Retrieved 10 July 2024.
- ↑ Weissbrot, Alison (2024-11-15). "Droga5 New York Lays Off 4% of Staff". Adweek. Archived from the original on 16 November 2024. Retrieved 2024-11-19.