Talk:CAA-Quebec
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Proposed improvements and factual additions to the CAA‑Québec article
[edit]Hello,
I would like to propose a set of factual improvements and clarifications to this article, as some information currently appears to be missing, incomplete, or outdated.
For transparency, I would like to disclose that I am professionally affiliated with CAA‑Québec. In accordance with Wikipedia’s conflict of interest guidelines, I am therefore not editing the article directly and am submitting these suggestions through the talk page for review by independent editors.
The proposed additions aim to:
- Improve factual completeness (e.g. organizational structure, scope of activities, and historical context);
- Clarify certain points that may currently lack detail or precision;
- Ensure that the article reflects up‑to‑date, verifiable information presented in a neutral and encyclopedic manner.
All suggested content would be supported by reliable, secondary sources where available, and is intended solely to enhance the accuracy and usefulness of the article for readers, not for promotional purposes.
Below, I have included proposed draft text for these additions, along with relevant sources, for review and consideration by independent editors.
Thank you for your time and consideration.
---
Introduction
CAA-Quebec (French: CAA-Québec) is a not-for-profit organization (NPO) registered with the Quebec Enterprise Register under the name Automobile et Touring Club du Québec. It is affiliated with the Canadian Automobile Association (CAA). It is also linked to the American Automobile Association (AAA) as part of the North American network of automobile clubs. Its headquarters are located in Québec City. The organization provides assistance and advisory services to its members in several areas, such as mobility, travel, insurance, and housing. It is also involved in providing information, raising awareness, and advocating for its members’ interests at the provincial level.
History
CAA-Quebec’s roots are closely tied to the automotive boom in Quebec. In 1904, the Automobile Club of Canada was founded in Montréal by businessman Andrew J. Dawes. The Club’s first official meeting took place on July 28, 1904, at the Windsor Hotel in Montréal. Back then, the organization aimed to give a voice to the first motorists and promote improvements to road infrastructure at a time when the automobile was still a novelty.
Some years later, on August 9, 1912, the Quebec Automobile Club was founded in Québec by Frank Carrel, a publisher, businessman, and key figure in the capital’s economic and social life. Ever since its founding, the Club has distinguished itself through its role as an advocate with public authorities, particularly regarding improvements to roads, signage, and driving conditions.
Since the early decades of the 20th century, both automobile clubs in Quebec have been actively involved in promoting road safety and championing motorists’ interests. In the 1920s, they established the first roadside assistance services for their members, an initiative that would become a cornerstone of their purpose and reputation.
Over time, the Clubs expanded their scope of activities. They engaged in debates surrounding the development of Quebec’s highway network and endorsed major projects, such as the construction of the Metropolitan Boulevard in Montréal in the late 1950s. At the same time, they began offering personalized travel planning and route mapping services, made possible through their affiliation with the American Automobile Association (AAA), which began in 1940 for the Québec Club and in 1953 for the Montréal Club.
In 1984, the Automobile Club of Canada and the Quebec Automobile Club merged into a single provincial organization: the Automobile and Touring Club of Quebec. This merger marked a significant milestone in the organization’s history, which went on to brand itself as CAA-Quebec, asserting its place in the CAA network while remaining true to its Quebec identity and roots.
In the following decades, CAA-Quebec further expanded its services into the areas of travel, housing, insurance, and mobility. In 2004, the organization celebrated its 100th anniversary, highlighting an entire century of commitment to serving its members and the people of Quebec.
In 2008, the establishment of the CAA-Quebec Foundation further strengthened the organization’s social and preventive role, particularly in the areas of road safety, education, and research aimed at improving the safety of road users.
Today, CAA-Quebec brings together more than 1.3 million members across the province of Quebec. The organization offers an extensive range of services in mobility, travel, insurance, and home services. True to its historical mission of assistance and advocacy, CAA-Quebec continues to adapt to the contemporary realities of travel and the daily lives of Quebecers.
Mission and social role
CAA-Quebec is a not-for-profit organization whose mission is to provide a range of assistance and advisory services to help its members with their mobility, travel plans, safeguarding their property, and coping with the unexpected. As a member-based organization working for the benefit of its members through a people-first approach, CAA-Quebec has made assistance its core focus since its founding in the early 20th century. The organization states that it also relies on a network of affiliated businesses and partners to deliver its services.
Beyond the services it provides, CAA-Quebec champions and defends the interests of motorists and travellers. The organization actively participates in public debates on road safety, mobility, consumer affairs and the protection of road users, taking a nonpartisan approach with a focus on the collective interest.
Through the CAA-Quebec Foundation, which was established to support initiatives focused on road safety, education, and prevention among youth, the organization also contributes to improving road safety records and raising public awareness of issues related to vehicle use and sustainable mobility.
Services and activities
Roadside Assistance
Roadside Assistance is one of the core services offered by CAA-Quebec. Available 24 hours a day, the service is designed for members travelling in Quebec, elsewhere in Canada, or in the United States, thanks to the organization’s affiliation with the CAA and AAA networks. Coverage spans a wide range of situations, including towing, battery boosting, flat tire assistance, fuel delivery, door unlocking, and a number of minor mechanical repairs carried out on-site.
CAA-Quebec offers coverage for many types of vehicles, including passenger cars, pickup trucks, motorcycles, bicycles, and certain recreational vehicles, depending on the membership terms. Specialized services are also available for bikes, EVs, ATVs, snowmobiles, and eligible RVs. Membership covers the member, not the vehicle—so assistance is available even as a passenger in another vehicle.
Mobility services
CAA-Quebec’s mobility services are designed to support members throughout the entire vehicle ownership and usage cycle. They include advisory services on vehicle purchase, sale, and maintenance, value estimates for used vehicles, and dispute resolution services for conflicts with automotive dealers. The organization also manages networks of Approved Auto Repair Services, vehicle inspection centres, and specialized businesses, available to members and the general public.
CAA-Quebec also operates in areas related to road safety and evolving transportation trends, including information services on electric mobility, road tests, fuels, and vehicle maintenance. Certain administrative services, such as vehicle registration and driver’s licence renewal, are also available at authorized service locations.
Travel services
CAA-Quebec operates a travel agency offering planning, booking, and advisory services for a variety of trip types. The agency’s activities include the sale of vacation packages, group tours, cruises, airline tickets, hotel reservations, vehicle rentals, and travel insurance. The organization also provides travel documentation and itinerary planning tools.
The organization also offers services related to road travel, including trip interruption coverage and planning tools tailored to travel across North America. These services reflect CAA-Quebec’s long-standing role in tourism and mobility.
Insurance
CAA-Quebec offers a range of insurance products distributed through authorized insurer partners. The products available cover primarily auto insurance, home insurance, travel insurance, life and health insurance, accident insurance, and pet insurance. These insurance products are accessible to both members and the general public, with certain preferential conditions reserved for members.
Insurance services also include support during the enrollment process and claims handling, as well as advisory services to help policyholders choose coverage suited to their needs. Members may benefit from discounts and preferential conditions depending on the products they have taken out.
Home services
CAA-Quebec’s home services are designed to support members in managing, maintaining, and protecting their residence. They include residential advisory services, emergency referrals for situations such as plumbing, electrical, or heating issues, as well as a residential lockout service in the event of lost or broken keys.
CAA-Quebec also manages a network of Approved Residential Suppliers and offers a dispute resolution service to assist members in the event of a disagreement with a residential service provider.
Member programs
CAA-Quebec offers various programs for its members, including a discount and benefits program with partner businesses. These programs provide access to immediate savings or rebates applicable to services and products related to mobility, travel, home, insurance, and other consumer sectors.
The organization offers several membership tiers, each providing access to varying sets of services and benefits. These programs form a core component of CAA-Quebec’s overall offering and are designed to encourage regular use of its services.
Presence and organization
CAA-Quebec’s head office is located in Québec City. This location houses administrative functions, corporate services, and certain operational units related to the management of the organization’s province-wide activities. In addition to its head office, CAA-Quebec maintains a primary place of business in the Greater Montréal area, where various member services and administrative activities are concentrated.
CAA-Quebec maintains an extensive regional presence across the province to serve its membership base. This presence takes the form of a network of service locations distributed across several regions of Quebec, including Montréal, Québec, Laval, Brossard, Sherbrooke, Trois-Rivières, Saguenay, Gatineau, and Lévis. Depending on the location, these establishments offer services related to travel, mobility, insurance, vehicle registration, and member support.
Beyond its offices and physical centres, CAA-Quebec relies on a network of partners and approved businesses, including auto repair services, vehicle inspection centres, and residential suppliers, that contribute to the accessibility of its services across the entire province of Quebec. This territory-based structure is designed to ensure province-wide coverage and proximity to members, both in major urban centres and across various outlying regions.
Governance and organizational structure
CAA-Quebec is a not-for-profit organization operating on a membership-based model. As such, it is governed by rules specific to member-based organizations and acts in the collective interest of its members. The organization holds an annual general meeting of members, at which its results and strategic directions are presented, among other matters.
CAA-Quebec’s governance is based on a board of directors responsible for overseeing the organization, ensuring its financial viability, and upholding its mission. Directors are elected for fixed terms and act on behalf of the members. The board of directors is responsible notably for adopting strategic directions, monitoring the organization’s overall performance, and appointing the President and Chief Executive Officer.
Executive management is responsible for day-to-day operations and the implementation of the policies approved by the board of directors. Since November 2023, the role of President and Chief Executive Officer has been held by Marie-Soleil Tremblay, the first woman to lead the organization since its founding. She reports to the board of directors and oversees all of CAA-Quebec’s operational activities.
CAA-Quebec also oversees several affiliated entities, including its travel operations, auto and home insurance activities, and driving schools in the Greater Montréal area. Revenues generated by these entities are reinvested for the benefit of the not-for-profit organization and its mission to members.
This organizational structure is designed to ensure a clear separation between governance functions and day-to-day operations, while maintaining coherence across the various activities of the CAA-Quebec group and the organization’s objectives.
External links
• Official CAA National website
• Chronique Montréalité no 48 : Les débuts de l’automobile à Montréal, Archives de Montréal
• Andrew J. Dawes, Montreal, QC, 1891, McCord Museum
• History Through Our Eyes: Oct. 29, 1981, Windsor Hotel closes, Montreal Gazette, October 29, 2019
• Frank Carrel, ancien parlementaire, Assemblée nationale du Québec
• Il y a 65 ans, le boulevard Métropolitain s’ouvrait à la circulation, Radio-Canada Archives
• New President and CEO at CAA-Quebec, Newswire
• Moderniser et mieux se faire connaître, Grande entrevue Marie-Soleil Tremblay, PDG de CAA-Québec, La Presse
• La première dépanneuse 100 % électrique en Amérique du Nord débarque chez CAA-Québec, Chambre de commerce et d’industrie de Québec
• 45 ans d’innovation pour les garages recommandés CAA-Québec, Autosphere
• Données de la Fondation CAA-Québec - À 70 km/h dans une zone scolaire, La Presse
• Sécurité routière et alcoolémie: qu’a-t-on à perdre outre quelques vies de plus, Le Journal de Montréal
Relâchement inquiétant du port de la ceinture en auto, Le Journal de Montréal StephanieFA (talk) 17:58, 12 May 2026 (UTC)
Proposed improvements and factual additions to the CAA‑Québec article
[edit]History
CAA-Quebec’s roots are closely tied to the automotive boom in Quebec. In 1904, the Automobile Club of Canada was founded in Montréal by businessman Andrew J. Dawes. The Club’s first official meeting took place on July 28, 1904, at the Windsor Hotel in Montréal. Back then, the organization aimed to give a voice to the first motorists and promote improvements to road infrastructure at a time when the automobile was still a novelty.
Some years later, on August 9, 1912, the Quebec Automobile Club was founded in Québec by Frank Carrel, a publisher, businessman, and key figure in the capital’s economic and social life. Ever since its founding, the Club has distinguished itself through its role as an advocate with public authorities, particularly regarding improvements to roads, signage, and driving conditions.
Since the early decades of the 20th century, both automobile clubs in Quebec have been actively involved in promoting road safety and championing motorists’ interests. In the 1920s, they established the first roadside assistance services for their members, an initiative that would become a cornerstone of their purpose and reputation.
Over time, the Clubs expanded their scope of activities. They engaged in debates surrounding the development of Quebec’s highway network and endorsed major projects, such as the construction of the Metropolitan Boulevard in Montréal in the late 1950s. At the same time, they began offering personalized travel planning and route mapping services, made possible through their affiliation with the American Automobile Association (AAA), which began in 1940 for the Québec Club and in 1953 for the Montréal Club.
In 1984, the Automobile Club of Canada and the Quebec Automobile Club merged into a single provincial organization: the Automobile and Touring Club of Quebec. This merger marked a significant milestone in the organization’s history, which went on to brand itself as CAA-Quebec, asserting its place in the CAA network while remaining true to its Quebec identity and roots.
In the following decades, CAA-Quebec further expanded its services into the areas of travel, housing, insurance, and mobility. In 2004, the organization celebrated its 100th anniversary, highlighting an entire century of commitment to serving its members and the people of Quebec.
In 2008, the establishment of the CAA-Quebec Foundation further strengthened the organization’s social and preventive role, particularly in the areas of road safety, education, and research aimed at improving the safety of road users.
Today, CAA-Quebec brings together more than 1.3 million members across the province of Quebec. The organization offers an extensive range of services in mobility, travel, insurance, and home services. True to its historical mission of assistance and advocacy, CAA-Quebec continues to adapt to the contemporary realities of travel and the daily lives of Quebecers. StephanieFA (talk) 15:31, 27 May 2026 (UTC)