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Smint

From Wikipedia, the free encyclopedia
Smint
Inception1990
ManufacturerPerfetti Van Melle
Models madeSweetmint, Peppermint, Spearmint, Strawberry, Black mint
SloganNo Smint, no kiss
Boost Yourself
Websitewww.smint.co.uk

Smint is a brand of sugar-free breath mints owned by the Italian-Dutch company Perfetti Van Melle. It is known for its distinctive packaging that dispenses one mint at a time, and for their Reuleaux triangle shape. The name is a portmanteau of "sugarfree" and "mint", not of "small mint" as is commonly thought.[citation needed]

History

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Smint was first conceived by Chupa Chups in 1990 as a sugar-free product targeted at adult consumers.[1] After four years of development, Smint was introduced to the market as a subsidiary brand, and launched in the UK a year later in 1995.[1] In 1996 Smint started their "No Smint, no kiss" campaign, aiming to make the brand name "smint" synonymous with "kissing breath".[1]

By 2001, Smint was the top-selling mint in its class in 90% of the markets where it was available,[2] and in the same year Smint started a partnership with Breast Cancer Care, donating 5p to the charity for every pack of strawberry Smint sold.[1]

In 2006, Smint and Chupa Chups were taken over by Perfetti Van Melle.[1] In 2009, Smint launched Smint-XXL tins in the UK, which are three times larger than regular Smint dispensers.[1]

Ingredients

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Aspartame, xylitol, flavoring, and anticaking agent are used to make Smint in the UK.[3] Xylitol has been demonstrated to have a plaque-reducing effect by attracting and starving the sucrose-seeking microorganisms that cause tooth decay[4], but a 2014 meta-analysis found that the claim has, at most, a weak effect tooth health.[5]

References

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  1. 1 2 3 4 5 6 "Smint Journey". Smint. Retrieved 22 January 2019.
  2. Tim Jones (2012). Innovating at the Edge. Routledge. pp. 164–165. ISBN 978-1-136-39535-2. Retrieved 18 January 2019.
  3. "Smint Mint". Smint. Retrieved 22 January 2019.
  4. Tanzer JM (1995). "Xylitol chewing gum and dental caries". International Dental Journal. 45 (1 Suppl 1): 65–71. PMID 7607747.
  5. Riley, P.; Moore, D.; Ahmed, F.; Sharif, M.O.; Worthington, H.V. (26 March 2015). "Xylitol-containing products for preventing dental caries in children and adults". The Cochrane Database of Systematic Reviews. 2015 (3) CD010743. doi:10.1002/14651858.CD010743.pub2. PMC 9345289. PMID 25809586.
    Riley, P.; Moore, D.; Ahmed, F.; Sharif, M. O.; Worthington, H. V. (2015). "Can xylitol – used in products like sweets, candy, chewing gum, and toothpaste – help prevent tooth decay in children and adults?". The Cochrane Database of Systematic Reviews. Lay summary. 2015 (3) CD010743. doi:10.1002/14651858.CD010743.pub2. PMC 9345289. PMID 25809586. Open access icon
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