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Dentyne

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From Wikipedia, the free encyclopedia
Dentyne
A package of Dentyne Classic gum
Product typeChewing gum
OwnerPerfetti Van Melle
CountryUnited States
Introduced1899; 127 years ago (1899)
Related brandsTrident
Previous ownersAmerican Chicle Company > Adams Gum • Warner-Lambert > Pfizer • Cadbury Schweppes • Kraft > Mondelez • Perfetti Van Melle
Websitedentyne.com

Dentyne is a brand of chewing gum and formerly breath mints owned by the Italian-Dutch company Perfetti Van Melle. It was introduced in 1899 by Franklin V. Canning as a chewing gum promoted for oral hygiene.[1]

In 1916, Dentyne was sold to the American Chicle Company and by the 1930s was being produced by its Adams Gum business. The brand later became part of Warner-Lambert, Pfizer, Cadbury Schweppes, Kraft Foods, and Mondelez International before being acquired by Perfetti Van Melle in 2023.[2][3][4]

Dentyne Chewing Gum ad on a Model 63 Closed Delivery Wagon by Pope Waverley electrics in 1907

History

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In 1899, New York City druggist Franklin V. Canning formulated Dentyne as a chewing gum which he promoted as an aid to oral hygiene.[1] Canning's tagline was: "To prevent decay, To sweeten the breath, To keep teeth white." The name Dentyne was derived from "dental" and "hygiene", and also sounds similar to the word dentine. In 1916, the brand was sold to the American Chicle Company, and by the 1930s was being produced by the Adams Gum Company.

In 1962, Warner-Lambert acquired the American Chicle Company.[5] Warner-Lambert later operated its gum and confectionery business under the Adams name. In 2000, Pfizer acquired Warner-Lambert, including its Adams confectionery business. Pfizer then agreed to sell Adams to Cadbury Schweppes in 2002, with Dentyne among the brands included in the deal.[6]

Dentyne Ice was introduced in the mid-1990s as a sugar-free gum sold in different mint flavors. By 2001, Dentyne accounted for 11% of Adams' sales.[6]

In 2010, Kraft Foods acquired Cadbury for $19.6 billion.[2] In 2012, Kraft's global snacks business became Mondelez International, bringing Dentyne into the new company.[3]

In 2022, Mondelez announced the sale of its developed-market gum business to Perfetti Van Melle for $1.35 billion.[4] The brands included Dentyne, Trident, Stimorol, Hollywood, Chiclets, V6, Bubbaloo, and Bubblicious. The transaction was completed in October 2023.[7]

Products

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Gum

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Dentyne Classic

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The original Dentyne was a cinnamon-flavored breath-freshening gum which contained sugar. Dentyne Classic was removed from American and Canadian markets in 2006 and was later relaunched before being removed from those markets again in 2019.[8]

Dentyne Ice

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Dentyne Ice is a sugar-free gum available in several mint flavors, with product offerings varying by market. In the United States, current flavors include "Arctic Chill", "Peppermint", "Spearmint", and "Winter Chill".[9] In Canada, the current lineup includes "Peppermint", "Spearmint", "Intense", "Avalanche", "Arctic Bubble", and "Shiver", as well as an assorted pack containing multiple flavors.[10]

Dentyne Fire

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Dentyne Fire "Spicy Cinnamon", or "Cinnamon" in Canada, is a cinnamon-flavored sugar-free gum.[11][12] It is the flavor most similar to the original Dentyne gum.

Dentyne White

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Dentyne White is a Canadian Dentyne product designed as a sugar-free spearmint whitening gum. The packaging recommends chewing two pieces for 20 minutes at least four times a day after meals to help prevent stains.[13]

Dentyne Pure

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Dentyne Pure was a sugar-free gum line designed to freshen breath and neutralize mouth odors. It was sold in flavors including "Mint with Herbal Accents" and "Mint with Melon Accents".[14] The line was eventually discontinued.

Dentyne Tango

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In 2004, Dentyne Tango "Mixed Berry" was introduced as a fruit-flavored sugar-free gum aimed at younger consumers.[15] The line was eventually discontinued.

Dentyne Blast

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Dentyne Blast was a sugar-free gum line introduced in 2007 featuring a liquid-filled center. It was initially available in "Winter Chill" and "Cool Lime" flavors, with "Chocomint" also sold as another variety around the same period.[16][17] The line was eventually discontinued.

Dentyne Shine

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Dentyne Shine was a Canadian Dentyne product introduced in 2009 as a sugar-free whitening gum.[18][19] It was later replaced by Dentyne White.

Mints

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Dentyne Mints

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Dentyne Mints were introduced by Cadbury Adams in June 2005 as sugar-free breath mints sold in 50-count packages. The original lineup consisted of Dentyne Ice Peppermint and Dentyne Fire Spicy Cinnamon.[20]

Dentyne SubZero

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Dentyne later introduced SubZero-branded mint products, including SubZero Avalanche Mints and SubZero Glacier Mints.[21] SubZero was also used for Dentyne chewing gum products, including Glacier Mint and Iceberg Mint.[22]

Dentyne Mints, including the later SubZero varieties, are no longer listed among the current Dentyne products in the United States and Canada, and have been discontinued.

See also

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References

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  1. 1 2 Trager, James (2010). The New York Chronology: The Ultimate Compendium of Events, People, and Anecdotes from the Dutch to the Present. HarperCollins. p. 262. ISBN 978-0-06-201860-1.
  2. 1 2 "Kraft snares Cadbury for $19.6 billion". Reuters. 19 January 2010. Retrieved 29 September 2026.
  3. 1 2 Strom, Stephanie (23 May 2012). "For Oreo, Cadbury and Ritz, a New Parent Company". The New York Times. Retrieved 29 September 2026.
  4. 1 2 "Mondelez to sell gum business in developed markets for $1.35 bln". Reuters. 19 December 2022. Retrieved 29 September 2026.
  5. ↑ "Pfizer History". Pfizer. Retrieved 29 September 2026.
  6. 1 2 "To Cadbury Schweppes Shareholders: Proposed Acquisition of Adams". U.S. Securities and Exchange Commission. 12 February 2003. Retrieved 29 September 2026.
  7. ↑ "Mondelēz International Completes Sale Of Developed Market Gum Business to Perfetti Van Melle". Mondelēz International. 2 October 2023. Retrieved 29 September 2026.
  8. ↑ "80s Gum History: Brands & Flavors". SnackHistory. 24 January 2023. Retrieved 28 September 2026.
  9. ↑ "Products | Dentyne US". Dentyne US. Retrieved 28 September 2026.
  10. ↑ "Products | Dentyne Canada". Dentyne Canada. Retrieved 28 September 2026.
  11. ↑ "Dentyne Fire Spicy Cinnamon Blister Pack". Dentyne US. Retrieved 28 September 2026.
  12. ↑ "Dentyne Fire Cinnamon, 12 Pieces". Dentyne Canada. Retrieved 28 September 2026.
  13. ↑ "Dentyne White Spearmint, 12 Pieces". Dentyne Canada. Retrieved 28 September 2026.
  14. ↑ "Order Book" (PDF). Kennedy Wholesale / Trepco. Retrieved 28 September 2026.
  15. ↑ "Cross Media Case Study: Putting the Teen in Dentyne". MediaPost. 31 March 2005. Retrieved 28 September 2026.
  16. ↑ "Product Update". Snack Food & Wholesale Bakery. 1 July 2007. Retrieved 28 September 2026.
  17. ↑ "Hey Dentyne, Leave the Chocolate Alone". Adverze. 14 August 2007. Retrieved 28 September 2026.
  18. ↑ "DENTYNE SHINE — 1425011". Canadian Trademarks Database. Retrieved 28 September 2026.
  19. ↑ "Dentyne Shine Whitening Gum Commercial - 2009". YouTube. May 19, 2024. Retrieved 28 September 2026.
  20. ↑ "Product UPDATE". Snack Food & Wholesale Bakery. 1 March 2005. Retrieved 28 September 2026.
  21. ↑ "Holiday Highlights" (PDF). Holiday Wholesale. Retrieved 28 September 2026.
  22. ↑ "Avanti" (PDF). National Coalition of Associations of 7-Eleven Franchises. Retrieved 28 September 2026.
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