NBC LX Home
 | This article needs to be updated. (September 2023) |
 | |
 | |
| Country | United States |
|---|---|
| Programming | |
| Language | English |
| Ownership | |
| Owner | NBCUniversal Owned Television Stations |
| Parent | Comcast |
| History | |
| Launched | May 2020 |
| Closed | July 16, 2024 (as NBC LX Home, OTA only) |
| Former names |
|
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| Available in many markets via digital subchannels, mainly on NBC or Telemundo-owned stations | |
| Streaming media | |
| Service(s) | FuboTV, Peacock, Roku Channel, Samsung TV Plus, Xumo, Pluto TV, Hulu, Youtube TV |
| Closed (as NBC LX Home) | |
| Rebranded to NBC True CRMZ | |
NBC True CRMZ is an American digital subchannel network, airing true crime documentary programming.
The channel, originally known as LX, later LX News and NBC LX Home, is a brand for original home and lifestyle content, originally for the NBCUniversal-owned television stations. LX is short for Local X, with the "X" standing for "exponential". NBC LX Home is a part of the station group's multicast division LXTV, led by senior vice president Meredith McGinn, content strategy vice president Matt Goldberg and managing editor Meagan Harris.[1]
In July 2024, NBC LX Home on over-the-air television stations was rebranded as NBC American Crimes, a format airing true crime programming. A new iteration of NBC LX Home launched on free ad-supported streaming television (FAST) afterwards. In September 2025, the channel rebranded to its current moniker, retaining the American Crimes branding on its FAST channel counterpart.
NBC American Crimes is available on over-the-top for Peacock, FuboTV, Xumo, Samsung TV Plus, and to viewers of The Roku Channel, social media and via its website.[1][2][3][4] NBC True CRMZ is available on terrestrial television and Xfinity cable in select television markets.
History
[edit]The channel's roots trace back to 2009 when NBCUniversal's previous news & lifestyle multicast network NBC Nonstop (now known as classic TV-formatted Cozi TV) was launched on its owned and operated station group, mostly on NBC-O&O affiliates that previously carried NBC Weather Plus. Its programming included core shows from LXTV.
LX content features long form content, a switch from prior NBCUniversal efforts at NBC News Now with Briefly and Snapchat news show Stay Tuned, created to reach Gen Z and millennials.[5] With the broadcast network and streaming television channel, there will be two live programming blocks (7-10 AM and PM) of three hour daily newscasts produced at KXAS. LX programming originally came from station groups and the owned and separately operated LXTV Productions, with the expectation to license additional content to fill out the day.[1] The additional content comes from Jukin Media, Tastemade and The Dodo. The main newscast when launched will be two hours long.[4]
NBCU stations' desire to reach younger audiences led to the creation of the LX content brand. On September 23, 2019, the station group launched its LX news digitally initially on YouTube, its website and social media.[6] LX was launched as a live-streaming channel and multicast over-the-air network in May 2020.[1][4]
In August 2023, LX changed its branding from LX News to NBC LX Home as it transitioned from a news format to a home and lifestyle format.[7]
In July 2024, NBC LX Home was rebranded as NBC American Crimes, and a new iteration of NBC LX Home launched on free ad-supported streaming television afterwards.[7]
LX News Programming
[edit]Programming of LX News included:
- Current - Events, pop culture trends and entertainment news.[8]
- LX News - a storytelling approach to news that is personal, inspiring, thought-provoking, and community focused.[9]
- LX News Zone - a daily digest of the latest news from NBC local stations.[10]
- LX Explains - a deep dive into the issues and events impacting communities and the world; focusing on the environment, politics, technology, community, social justice, and current events, with an innovative storytelling approach to news.[8]
- LX Presents - Daily and weekly specials that feature LX documentary stories, explainers and robust storytelling from NBC owned TV stations and NBC News digital.[9]
NBC LX Home Programming
[edit]- George To The Rescue - As LX website announced on August 7, 2023, "Hammering and hugs, they're George Oliphant's specialty. Every Wednesday and Thursday afternoon, you will get plenty of both! George To The Rescue Transforms homes to change lives for families and communities facing unique challenges."[11] George To The Rescue is produced by LXTV.
Rebrand as NBC LX Home
[edit]
On May 3, 2023, it was reported that NBCUniversal would be "winding down" LX's operations amid layoffs throughout the company. LX was expected to sign-off in mid-2023, with around 40 affected staffers being considered for other positions within NBCUniversal.[12]
On June 30, 2023, the LX News YouTube channel posted a farewell video with the following description, "Three years ago, LX News was launched as a real-time lab for innovation and experimentation. The network has ended, but our legacy will live on. This video is a tribute to everything the team accomplished and the impact LX News has made on NBCUniversal Local and the TV news business."[13]
In August 2023, the LX website and broadcast channel were rebranded from LX News to NBC LX Home. All original LX News programming stopped airing. The NBCLX Facebook page reads, "After 3 years, LX News has ended. Continue to seek out the truth with less suits and more sass!"[14]
The LX News YouTube channel still remained online as of August 2023. Its about page read, "LX was powered by passionate and engaged storytellers with a mission to inform and inspire. LX News stories focused on depth and context. This page is a tribute to the thousands of compelling and meaningful stories our team created."[15]
LX.com about page as of August 1, 2023
LX.com about page as of August 9, 2023
Rebrand as NBC American Crimes/NBC True CRMZ
[edit] | |
Version seen over-the-air | |
| Country | United States |
|---|---|
| Programming | |
| Language | English |
| Ownership | |
| Owner | NBCUniversal Owned Television Stations |
| Parent | Comcast |
| History | |
| Launched | July 17, 2024 (as an OTA channel) |
| Former names |
|
| Availability | |
| Terrestrial | |
| See list of affiliates | |
| Streaming media | |
| Service(s) | Local Now, Pluto TV, Roku Channel, Samsung TV Plus, Xumo, Hulu, YouTube TV |
As early as July 17, 2024, NBC LX Home on over-the-air television stations rebranded as NBC American Crimes, shifting over to true crime programming.[16] A new iteration of NBC LX Home launched on free ad-supported streaming television shortly thereafter.
On September 29, 2025, NBC American Crimes on over-the-air television stations quietly rebranded to NBC True CRMZ.[citation needed] Its FAST channel counterpart retained the American Crimes branding.
Affiliates
[edit]See also
[edit]- Current TV (defunct)
- Free Speech TV (active; satellite, cable, OTT)
- Vice (active; cable and OTT)
References
[edit]- 1 2 3 4 Jacobson, Adam (April 29, 2021). "NBCU Launches Digital News Outlet LX to Reach People Who Don't Watch LocStations". Radio & Television Business Report. Archived from the original on September 9, 2024.
- ↑ "Where To Watch". NBC LX Home. Retrieved September 9, 2024.
Watch NBC LX Home over-the-air, on Xfinity, Verizon, Optimum, Spectrum, Cox Cable, and select cable systems across the country, and streaming on The Roku Channel, Samsung TV Plus, Peacock, YouTube TV, Fire TV, Fubo, and Xumo. If your market is listed below and you receive your television signal using an antenna, please rescan to receive NBC LX Home and all your local over-the-air stations.
- ↑ K. Miller, Mark (August 16, 2022). "LX News And 3 NBC Local News Channels Launch On The Roku Channel". TV News Check. Archived from the original on September 9, 2024. Retrieved February 12, 2023.
- 1 2 3 Lafayette, Jon (June 1, 2020). "NBCU's LX Launches News for Younger Generations". Broadcasting Cable. Future US Inc. Archived from the original on September 9, 2024. Retrieved June 1, 2020 – via nexttv.com.
- ↑ Perez, Sarah (September 24, 2019). "NBCU launches Lx, a local news network aimed at younger cord cutters". TechCrunch. Retrieved May 15, 2020.
- ↑ Steinberg, Brian (January 14, 2019). "NBCUniversal Shakeup: Mark Lazarus, Jeff Shell and Bonnie Hammer Promoted, Streaming Service to Launch in 2020". Variety. Retrieved January 15, 2019.
- 1 2 Bouma, Luke (July 17, 2024). "NBCUniversal Quietly Rebrands The Cable TV Network NBC LX Home & Launches American Crimes to Replace It As NBC LX Home Becomes a Free Streaming Only Channel". Cord Cutters News. Archived from the original on September 9, 2024. Retrieved September 9, 2024.
The network's evolution has been quite notable. Originally, it focused on local news coverage across the United States, even venturing into broadcasting Esports tournaments at one point. However, in August 2023, it shifted gears, abandoning local news and rebranding as NBC LX Home, with a focus on home and lifestyle programming.
- 1 2 "TV Schedule for LX Network". tvpassport.com.
- 1 2 "LX presents news in an entirely different way with the debut of "LX News" on June 1". nbcuniversal.com. June 1, 2020.
- ↑ Dillon, Dak (January 18, 2023). "LX News adds daily program taking viewers to stories across the country". newscaststudio.com.
- ↑ "George is Coming to The Rescue!". lx.com.
- ↑ Hayes, Dade (May 4, 2023). "NBCUniversal To Wind Down LX Network". Deadline. Retrieved May 4, 2023.
- ↑ "Youtube: LX News Forever". YouTube. June 30, 2023.
- ↑ "Facebook: NBCLX". facebook.com.
- ↑ "Youtube: LX News". youtube.com.
- ↑ Bouma, Luke (July 17, 2024). "NBCUniversal Quietly Rebrands The Cable TV Network NBC LX Home & Launches American Crimes to Replace It As NBC LX Home Becomes a Free Streaming Only Channel". Cord Cutters News. Retrieved August 11, 2024.
- ↑ "Stations for Network - NBC True CRMZ". RabbitEars. Retrieved October 28, 2025.