Talk:Pay-per-click

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Marketing & Advertising High‑importance

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The content of this article has been derived in whole or part from Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292.. Permission has been received from the copyright holder to release this material under both the Creative Commons Attribution-ShareAlike 3.0 Unported license and the GNU Free Documentation License. You may use either or both licenses. Evidence of this has been confirmed and stored by VRT volunteers, under ticket number 2012021110008071. Permission applies only to such content from this book as is already present in the article on February 12, 2013. See item #89 in the OTRS records
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Earlier PPC systems (1987–1990)

Latest comment: 5 months ago1 comment1 person in discussion

Hi everyone, I noticed that almost all articles on pay‑per‑click refer to 1996 as the origin of the PPC advertising model. For historical accuracy, it may be useful to mention that PPC‑like systems existed earlier. In Germany, a documented system was developed between 1987 and 1990 that implemented “advertising on demand” billing, user‑controlled ad changes, and usage statistics. I have compiled the dated technical documents and sources here for reference: https://de.wikipedia.org/wiki/Benutzer:FremderMuc/Artikelentwurf

If helpful, I can also provide independent press coverage from 1990. Best regards FremderMuc (talk) 15:13, 23 February 2026 (UTC)Reply

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