phreshboyswag
phreshboyswag | |
|---|---|
| Also known as | Mack Hello, Mack Davies |
| Born | Mackenzie Ian Anderson |
| Genres | |
| Occupations |
|
| Years active | 2019–present |
| Formerly of | 1c34 |
| Website | phreshboyswag |
Mackenzie Ian Anderson, known professionally as phreshboyswag (stylised in lowercase), is a British rapper and record producer. He had previously been a member of American rapper Xaviersobased's collective 1c34.
British magazine The Face, labeled Anderson's single "Inspire" as a "jerk anthem". In 2023, he released his debut album Rock Bottom, followed by his second album VIP.
Career
[edit]Anderson began his career in London, England.[1] However, he shortly moved to New York City where he joined American rapper Xaviersobased's collective 1c34.[1][2] According to music journalist Samuel Hyland, Anderson was later scheduled for a sold-out show in Bushwick, Brooklyn, but removed from the bill due to an online controversy.[1]
In 2023, Anderson released his debut album Rock Bottom, which according to Hyland featured "dystopian jerk beats, cooked up by snare-happy nihilists like Clay10 and ss3bby."[1] The album cover artwork featured actress Chloe Cherry smoking marijuana with an Instagram filter.[3] The song "Hottie" was featured on Pitchfork's head of editorial content and co-founder of No Bells blog Mano Sundaresan's list of "favorite songs of 2023".[4]
New York magazine The Fader labeled him as a "key moment" in the rise of the UK underground rap scene, stating that he was more associated with the New York jerk revival than the London music scene.[2]
In 2024, music journalist Kieran Press-Reynolds, writing for British magazine The Face, labeled Anderson's song "Inspire" (2023) as a "jerk anthem".[5] That same year, 1c34 had cut ties with the rapper after abuse allegations circulated online.[2][3] The Fader stated that Anderson had incorporated elements of the indie sleaze aesthetic.[2] Trill magazine credited Anderson with popularizing the aesthetic in the 2020s underground rap scene.[3] Anderson has been affiliated with the London rap collective Dogworld.[1]
According to Pitchfork, American rapper Nettspend had featured Anderson on a song which made use of a beat later found on Xaviersobased's 2024 mixtape With 2 on the track "what zit tooya".[6]
Influence
[edit]British rapper Fakemink cited Phreshboyswag as an influence.[7]
American rapper OsamaSon referenced Phreshboyswag on his song "Waffle House" from his 2025 album Jump Out.[8]
In an article about the Marxist TikTok meme account thomasankarafan, music journalist Kieran Press-Reynolds cites a video of rappers Xaviersobased and Phreshboyswag dancing in "giddy circles" as a commenter asks "Is Phresh Trotsky?"[9]
Discography
[edit]Albums
[edit]| Title | Album details |
|---|---|
| Rock Bottom |
|
| VIP[10] |
|
| party boy |
|
EPs
[edit]| Title | EP details |
|---|---|
| i have really bad attachment issues |
|
| phreshboyxpo
with jtxpo |
|
| my autumn diary 🍂📚 |
|
References
[edit]- 1 2 3 4 5 Hyland, Samuel (2025-09-01). "The Wrong Underground". Sammy's World. Retrieved 2026-04-04.
- 1 2 3 4 "9 key moments in the rise of U.K. rap's new underground". The FADER. Retrieved 2026-04-10.
- 1 2 3 Hofer, Ethan (2025-07-21). "Fakemink to Phreshboyswag: Are These 5 Artists The Future of U.K. Rap?". Trill. Retrieved 2026-04-04.
- ↑ Sundaresan, Mano; Verma, Millan (2024-02-09). "Bells & Whistles: The Year In Review". No Bells. Retrieved 2026-04-10.
- ↑ Press-Reynolds, Kieran (2024-04-30). "THE FACE's guide to the American rap underground". The Face. Retrieved 2026-04-04.
- ↑ Press-Reynolds, Kieran. "xaviersobased: with 2". Pitchfork. Retrieved 2026-04-04.
- ↑ Pace-McCarrick, Solomon (2025-03-07). "5 highlights from Plaqueboymax's UK underground livestream". Dazed. Retrieved 2026-04-04.
- ↑ "OsamSon Talks "Jump Out" - PAPER Magazine". www.papermag.com. Retrieved 2026-04-04.
- ↑ Press-Reynolds, Kieran (2025-10-24). "Can TikTok Brainrot Make You a Marxist?". Pitchfork. Retrieved 2026-04-04.
- ↑ "New Music Friday: Stream new projects from Sega Bodega, LustSickPuppy, Anitta, and more". The FADER. Retrieved 2026-04-10.