Niu Technologies
 | |
 International showroom in Miami, Florida | |
| Type | Public |
|---|---|
| ISIN | US65481N1000 |
| Industry | Vehicle manufacturing, eMobility |
| Founded | 2014 |
| Founder | Li Yi'nan, Token Yilin Hu |
| Headquarters | Beijing , China |
Key people | Yan Li |
| Revenue |
|
| |
Number of employees | 500-800 |
| Website | www |
Niu Technologies (Chinese: 牛电科技; stylized as NIU) is an electric scooter company headquartered in Beijing, China.[1] Yan Li has been its CEO and COO since December 2017.[2][3]
Niu Technologies (Chinese: 牛电科技; stylized as NIU) is a publicly traded Chinese company that designs, manufactures and sells smart electric two-wheeled vehicles including scooters, mopeds, electric bicycles, kick-scooters, electric motorcycles and ATVs. Niu vehicles include digital displays, Bluetooth connectivity, and mobile apps that let users track their rides, map their routes and monitor battery life.[4][5]
As of December 31, 2024, NIU had 57 distributors across 53 countries, alongside sales through its own online store and third-party e-commerce platforms. In China, the company worked with 499 city partners and 3,735 franchised stores. For its micro-mobility products, NIU developed offline retail channels through partners such as Best Buy in the United States and MediaMarkt in Europe, giving it a presence in over 1,000 physical locations in those regions by the end of 2024.
History
[edit]The company was founded in 2014 by Baidu's former chief technology officer, Li Yinan, and Token Yilin Hu. The first Niu scooters were crowdfunded.[6] It differentiated itself by using lithium-ion batteries as opposed to the cheaper lead-acid alternatives widely used in Chinese e-scooters at the time.[7]
In 2018, NIU listed on the NASDAQ stock exchange under the ticker symbol NIU.[8]
In 2019, Revel Transit launched in New York City with 1,000 Niu electric scooters, later expanding to Washington DC, Austin and Miami.[9]
In 2021, the company expanded its product portfolio to include electric bikes.[10]
In 2023, NIU announced the XQi3,[11][12] its first electric dirt bike, offered in both street-legal and off-road versions. It also introduced the KQi3 Max, KQi Air Series, and XQi3 Series.
Finances
[edit]_(cropped).jpg)
It had nearly $300M in revenue in 2019.[13] It has raised over US$125 million in funding from investors.
In its March 17, 2025 release covering the fourth quarter and full year 2024, NIU reported full-year 2024 revenues of RMB 3,288.3 million (up 24.0% year-over-year) and a full-year net loss of RMB 193.2 million (an improvement from 2023).
| Year[14] | Total Revenue
(US$ Mil) |
Net Income
(US$ Mil) |
|---|---|---|
| 2018 | 215 | -50 |
| 2019 | 298 | 27 |
| 2020 | 375 | 25 |
| 2021 | 581 | 35 |
| 2022 | 459 | -7 |
| 2023 | 373 | 38 |
| 2024 | 450 | 26 |
See also
[edit]References
[edit]- ↑ "Niu Technologies - Company Profile and News". Bloomberg.com. Archived from the original on 2023-12-28. Retrieved 2020-11-06.
- ↑ "Yan Li, Niu Technologies: Profile and Biography". Bloomberg.com. Archived from the original on 2021-04-20. Retrieved 2021-04-20.
- ↑ Kharpal, Arjun (2021-01-08). "Nasdaq-listed Chinese electric scooter firm Niu Technologies jumps 16% after sales bump". CNBC. Archived from the original on 2023-04-07. Retrieved 2021-04-20.
- ↑ "niu". niu. Archived from the original on 2023-11-10. Retrieved 2022-07-05.
- ↑ Toll, Micah (2018-06-13). "New NIUs: Chinese electric scooter maker unveils latest two models designed for the streets of Europe". Electrek. Archived from the original on 2022-07-05. Retrieved 2022-07-05.
- ↑ Cheng, Evelyn (2018-09-26). "Chinese scooter start-up Niu is taking over Beijing streets, growing quickly in Europe, and is now filing for a US IPO". CNBC. Archived from the original on 2022-12-24. Retrieved 2024-02-10.
- ↑ "Chinese escooter maker's stock accelerates 400% on Covid boom". www.ft.com. Archived from the original on 2023-04-09. Retrieved 2020-11-06.
- ↑ "NIU filings on SEC.gov". www.sec.gov. Archived from the original on 2023-04-07. Retrieved 2020-11-06.
- ↑ O'Kane, Sean (6 January 2020). "China's NIU starts selling its electric mopeds in the US". The Verge. Archived from the original on 12 January 2021. Retrieved 4 April 2021.
- ↑ "Niu Technologies expands into e-bikes to grow international market presence". Bike Europe. 19 October 2021. Archived from the original on 2021-11-13. Retrieved 2021-11-13.
- ↑ Clos, Jeffrey (2024-01-05). "Niu Technologies Unleashes Its First-Ever Electric Dirt Bike, The XQi3". CodeX. Archived from the original on 2024-02-14. Retrieved 2024-02-10.
- ↑ Technologies, N.I.U. "NIU Technologies Launches Its First-Ever Fully Electric Dirt Bike". www.prnewswire.com (Press release). Archived from the original on 2023-11-12. Retrieved 2024-02-10.
- ↑ "NIU Technologies, NIU:NMQ profile - FT.com". markets.ft.com. Archived from the original on 2023-04-08. Retrieved 2020-11-06.
- ↑ "Niu Technologies Financials". nasdaq. Archived from the original on 2022-10-20. Retrieved 2022-10-16.
External links
[edit]
