GoodPop
 GoodPop company logo | |
| Type | Private |
|---|---|
| Industry | Food Processing |
| Founded | Austin, Texas, United States (2009) |
| Founder | Daniel Goetz |
| Headquarters | Austin, Texas, United States |
| Products | Frozen fruit pops, shelf-stable freezer pops, frozen novelties |
Number of employees | 11-50 |
GoodPop is an American frozen novelty and confectionery company headquartered in Austin, Texas.[1] It is a Certified B Corporation.[2] The company produces fruit pops, shelf-stable freezer pops, and dairy and non-dairy frozen desserts.[3] GoodPop was founded in 2009 by then University of Texas student Daniel Goetz.[4]
History
[edit source]GoodPop began selling its products at farmers markets in Austin in 2009.[5]
GoodPop products have been certified by The Non-GMO Project since 2014; the company states it was the first frozen novelty brand to achieve the certification.[6]
Products
[edit source]GoodPop's products are made with fruit juice, no added sugar, and plant-based ingredients, in addition to non-dairy and dairy-based frozen desserts.[7] Its products are made with organic or non-GMO ingredients and contain 150 calories or less per serving.[8] GoodPop products are sold in more than 20 flavors at retailers including Whole Foods, Sprouts, Publix, Walmart, Kroger, and Costco.[9]
In 2025, GoodPop introduced Electrolyte Freezer Pops, shelf-stable pops made with fruit juice and added electrolytes with no added sugar. In 2026, the company launched Fruit Sours, a line of sour frozen fruit pops with a patent-pending candy coating.[9]
In June 2025, a TikTok video posted by content creator Eli McCann about his husband's enthusiasm for the company's Watermelon Pop received more than two million likes. GoodPop subsequently entered a paid brand partnership with McCann; the campaign was covered by Ad Age as an example of a brand responding to unprompted social media attention.[10]
Social impact initiatives
[edit source]GoodPop operates a 501(c)(3) nonprofit, the Pledge Good Foundation, which supports causes including equity and inclusion, the environment, food security, and animal rights.[11][12]
In 2022, GoodPop and the Pledge Good Foundation said they had donated 1.5 million meals in the United States through their partner Feeding America.[13]
GoodPop is a sponsor of the United States chapter of Good Deeds Day, an international volunteering initiative held annually in April.[14]
In April 2023, GoodPop received Plastic Neutral Certification from 4ocean, an ocean cleanup organization, which the company describes as the first such certification granted to a food brand. GoodPop states the partnership has offset more than 500,000 pounds of plastic.[15]
In July 2025, GoodPop co-founded the Good Food Collective, a coalition of more than 25 food brands, organizations, and nutrition experts describing its focus as transparency in the food industry; founding members included LesserEvil, Quinn, and the branding agency Interact. The coalition submitted a formal comment to the FDA's proposed rulemaking on front-of-package nutrition labeling before the public comment period closed on July 15, 2025.[16]
See also
[edit source]References
[edit source]- ↑ Fabricant, Florence (2014-08-12). "To Lick: Organic Ice Pops Without the Guilt". The New York Times. Retrieved 2014-08-12.
- ↑ "GoodPop - Certified B Corporation - B Lab Global".
- ↑ Staff, Nosh (2023-04-17). "Distribution: GoodPop Rolls Out To Walmart; Vacadillos Launches New Products at 7-Eleven". Nosh.com. Retrieved 2026-07-04.
- ↑ Cahalan, Rose (2011-08-19). "UT Alum's GoodPops are Sweet Treats for Grown-Ups". Texas Exes. Retrieved 2014-04-04.
- ↑ "GoodPop Cleans up Another Classic Frozen Treat with New Organic Junior Pops". 22 March 2022.
- ↑ "Non-GMO Participating Products". The Non-GMO Project. Archived from the original on 2014-10-23. Retrieved 2014-10-22.
- ↑ GoodPop®. "GoodPop® | GoodPop | Cleaned Up Classics, Ice Pops + Dairy-Free Snacks". GoodPop®. Retrieved 2023-07-16.
- ↑ "Buy GoodPop Products at Whole Foods Market".
- 1 2 "GoodPop Introduces First Sour Pops made from Real Fruit, with Patent-Pending Candy Coating | Refrigerated & Frozen Foods". www.refrigeratedfrozenfood.com. Retrieved 2026-07-04.
- ↑ "How GoodPop popsicles capitalized on a viral superfan". adage.com. Retrieved 2026-07-04.
- ↑ "Goodpop Wants to Make Good Deeds Go Viral on Tiktok with #Pledgegood". 17 September 2021.
- ↑ "GoodPop is Making Good Deeds Go Viral on Tiktok with #PledgeGood".
- ↑ "GoodPop Donates 1.5 Million Meals Through Its Pledge Good Foundation and Partnership with Feeding America®" (Press release).
- ↑ "USA - in Partnership with Goodpop - Good Deeds Day".
- ↑ "First Plastic Neutral Product Certification for Food Brand". Packaging Digest. Retrieved 2026-07-04.
- ↑ Brandon, Elissaveta M. (2025-07-22). "This new front-of-package nutrition label is designed to make us healthier". Fast Company. Archived from the original on 2025-10-16. Retrieved 2026-07-04.
- American brands
- Ice cream brands
- Food product brands
- Brand name frozen desserts
- Certified B Corporations in the Food & Beverage Industry
- Companies based in Austin, Texas
- 2009 establishments in Texas
- American companies established in 2009
- Food and drink companies established in 2009
- Food and drink companies based in Texas
- Manufacturing companies based in Austin, Texas