Edge Rewrite
Jump to content

Extra Strong Mints

From Wikipedia, the free encyclopedia

A packet of Extra Strong Mints

Extra Strong Mints is a brand name of mints produced in the United Kingdom.

History

[edit]

The brand was first made in 1935 by British confectionary manufacturer Trebor. Trebor was sold to Cadbury in 1989.[citation needed]

Promotion

[edit]

From the early 1960s, promotional adverts used the slogan "Trebor mints are a minty but stronger".[1]

In March 1988, the brand gave a £250,000 sponsorship to the England national football team, over three years.[citation needed]

In April 2015, a new series of adverts for the mints, the first in over ten years, was produced by Wieden+Kennedy London.[citation needed]

Production

[edit]

They are produced in the north of Sheffield, South Yorkshire, England by Trebor, part of Cadbury.[2] Trebor makes around 35 million packs a year at Sheffield.[citation needed]

References

[edit]
  1. Trebor Mints are a Minty Bit Stronger 1964 TV ad on YouTube
  2. "Cadbury". Archived from the original on 9 July 2015. Retrieved 8 July 2015.
[edit]