WhyKiiiKiii is the third extended play by South Korean girl group KiiiKiii. It is scheduled to be released by Starship Entertainment on August 10, 2026, and contains six tracks, including the lead single "Pop Off Pop Off".
On July 19, 2026, upon the release of teaser photos and an update to the group's website, Starship Entertainment announced that KiiiKiii would be releasing their third extended play WhyKiiiKiii on August 10.[1] The promotion schedule was released as a series of teaser images on July 22.[2] On July 23, a series of six videos titled "A Day in WhyKiiiKiii" with previews of the album's tracks were released every four hours, followed by "Girls Duty Free" teaser photos released on the following day.[3] "Ever2Late!", "Hey Hi", and "Sweet Sour" concept photos were released on July 26, 27, and 29 respectively.[4][5] On July 30, a stop-motion video for the track "Candy Pink Magic Hole Flip Phone" was released.[6] "Blue Hour" concept photos were released the next day.[7] On August 3, a short preview of the lead single "Pop Off Pop Off" was revealed on TikTok, and a highlight medley video was released later the same day.[8][9] On August 7, the music video teaser for "Pop Off Pop Off" was released.[10]
Prior to the release of WhyKiiiKiii, a pop up store would be hosted from August 6 to 9 at PUBG Seongsu in Seoul to commemorate the album's release.[11]
↑Yoo, Ji-hee (July 20, 2026). 키키, 8월 10일 신보 '와이키키'로 컴백...Y2K 감성 프로모션 오픈[KiiiKiii makes comeback on August 10 with new album 'WhyKiiiKiii'... Y2K-style promotion launched]. Ilgan Sports (in Korean). Archived from the original on July 26, 2026. Retrieved July 26, 2026– via Naver.
↑Son, Bong-seok (July 23, 2026). 키키, 신보 티징 스케줄 공개...컴백 카운트다운[KiiiKiii reveals teasing schedule for new release... Countdown to comeback begins]. Sports Kyunghyang (in Korean). Archived from the original on July 26, 2026. Retrieved July 26, 2026– via Naver.
↑Ji, Min-kyung (July 25, 2026). 키키, 24시간 가득 채운 '와이키키' 투어..독보적 '젠지미'[KiiiKiii, a jam-packed 24-hour 'WhyKiiiKiii' tour... Unrivaled 'Gen Z vibes']. Osen (in Korean). Archived from the original on July 26, 2026. Retrieved July 26, 2026– via Naver.
↑Jeong, Hee-yeon (July 28, 2026). 키키, 러블리 바캉스 무드...8월 10일 '와이키키' 컴백[KiiiKiii, lovely vacation mood... 'WhyKiiiKiii' comeback on August 10]. Sports Donga (in Korean). Archived from the original on August 4, 2026. Retrieved August 4, 2026– via Naver.
↑Park, Seo-hyun (July 31, 2026). '컴백' 키키, '캔디 핑크 매직 홀 플립 폰' 선공개..Y2K 취향 저격['Comeback' KiiiKiii, pre-releases 'Candy Pink Magic Hole Flip Phone'... Hitting the Y2K taste]. Herald Pop (in Korean). Archived from the original on August 4, 2026. Retrieved August 4, 2026– via Naver.
↑Park, Seo-hyun (August 3, 2026). 키키, 오늘(3일) 틱톡서 타이틀곡 '팝 오프 팝 오프' 깜짝 선공개..챌린지 오픈[KiiiKiii's surprise pre-release of title track 'Pop Off Pop Off' on TikTok today (3rd)... Challenge opens]. Herald Pop (in Korean). Archived from the original on August 4, 2026. Retrieved August 4, 2026– via Naver.
↑Hwang, Mi-hyun (August 4, 2026). 키키, 신보 '와이키키' 하라메 공개...한층 확장된 음악 세계[KiiiKiii unveils highlight medley for new album 'WhyKiiiKiii'... A deeply expanded musical world]. News1 (in Korean). Archived from the original on August 4, 2026. Retrieved August 4, 2026– via Naver.
↑Park, Jeong‑sun (August 8, 2026). 키키, 신보 '팝 오프 팝 오프'에 담은 젠지 서머[KiiiKiii: The Gen‑Z Summer Contained in New Track "Pop Off Pop Off"]. JTBC News (in Korean). Archived from the original on August 8, 2026. Retrieved August 8, 2026.
↑Yoo, Ji-hee (July 22, 2026). '젠지미' 키키, 컴백 앞두고 팝업 스토어 연다...색다른 프로모션 예고['Gen Z Icon' KiiiKiii to open pop-up store ahead of comeback... Unique promotion announced]. Ilgan Sports (in Korean). Archived from the original on July 22, 2026. Retrieved July 26, 2026– via Naver.
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