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Draft:HoardSpace

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HoardSpace
TypePrivate
IndustryAdvertising technology
Founded2025
FounderDebi Prasad Sahoo
Area served
India
Key people
Debi Prasad Sahoo (Founder & CEO)
ProductsOutdoor advertising marketplace
ServicesOut-of-home (OOH) advertising, Digital out-of-home (DOOH) advertising

HoardSpace is a Indian AdTech which has put in place an online platform for out of home (OOH) and digital out of home (DOOH) advertising. In 2025 at the founding of HoardSpace by Debi Prasad Sahoo we see students of the National Institute of Technology Rourkela (NIT Rourkela) at the helm. The company which enables businesses, advertising agencies and media buyers to access, compare and book out of home advertising inventory which includes billboards, hoardings and digital screens through an online platform.

HoardSpace based out of Odisha, India. We report that the company was incubated by the Foundation for Technology and Business Incubation (FTBI) at NIT Rourkela and is a part of the Startup India initiative of the Government of India and the Startup Odisha initiative of the Government of Odisha.

History

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HoardSpace was found in 2025 by Debi Prasad Sahoo when he was a student at the National Institute of Technology Rourkela. The startup which was of a team of students from NIT Rourkela did that of bringing to the digital age India’s mostly traditional outdoor advertising which at the time was very much a physical transaction based industry. They put together a digital marketplace which brings advertisers and outdoor media owners together, which in turn allows users to find, compare and book billboard ad space on a single online platform. We also see them do campaign design, quote management and outdoor media booking. In 2025 they joined the Foundation for Technology and Business Incubation (FTBI) the tech business incubator of NIT Rourkela which in turn put them under the MeitY GENESIS Entrepreneur-in-Residence (EiR) program. The Company also won recognition from the Startup India initiative of the Department for Promotion of Industry and Internal Trade (DPIIT) and the Startup Odisha initiative.

Products and services

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HoardSpace we present an online marketplace which enables advertisers to:.

  • Discover billboard locations
  • Compare outdoor advertising inventory
  • Request quotations
  • Book hoardings online
  • Plan advertising campaigns
  • Manage outdoor advertising campaigns

The platform has a wide range of outdoor advertising options which include:.

  • Highway billboards
  • Hoardings
  • Unipoles
  • Gantries
  • Digital LED billboards
  • Transit advertising
  • Airport advertising
  • Wall branding
  • Retail branding

Business model

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HoardSpace runs a two way market between advertisers and out of home media owners. Media owners post advertising inventory on the platform which in turn business users search by city, visibility, audience reach, campaign length and budget. We generate revenue via advertising bookings and campaign management services

Operations

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By 2026 HoardSpace has expanded to provide outdoor advertising solutions in major metropolitan and Tier I cities in India through it’s network of media partners. We offer advertising inventory in cities which include:.

The company is growing its presence in more Indian cities.

Recognition

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Incubated by Foundation for Technology and Business Incubation (FTBI) at National Institute of Technology Rourkela. Also a part of the Startup India initiative. Member of the Startup Odisha initiative.

Media coverage

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In August 2026 HoardSpace was the focus of a report by Asian News International (ANI) which covered the company’s push into the digital transformation of India’s out of home advertising. That report went on to be published in many national and regional news outlets which included The Tribune, Lokmat Times and LatestLY.

See also

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References

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Further reading

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  • "NIT Rourkela students build HoardSpace to digitally transform India's outdoor advertising industry". ANI. 3 August 2026.
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Category:Companies established in 2025 Category:Technology companies of India Category:Indian companies established in 2025 Category:Companies based in Odisha Category:Online marketplaces of India