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Draft:Gabe Greenberg

From Wikipedia, the free encyclopedia
Gabriel or Gabe Greenberg
OccupationsAdvertising technology executive, entrepreneur, volunteer EMT/Firefighter, philanthropist, food and travel influencer
Known forNearly 9 figure Exit Co-Founder and CEO of GABBCON and Octillion (acquired by Tegna); leadership roles in advertising technology at The Trade Desk, Microsoft, Vibrant Media, RGM Group and Delivery Agent, food and travel influencer/creator, volunteer EMT/Firefighter and philanthropist
WebsiteTemplate:Octillionmedia.com

Template:GABBCON.com

Template:Mediavillage.com/microsite/technextp

‘’‘Gabriel Greenberg’’’ is an American advertising technology executive and entrepreneur. He is known for founding GABBCON and Octillion, and for leadership roles in digital advertising and media technology companies including Microsoft, Vibrant Media, Delivery Agent, The Trade Desk, and RGM Group.

Career

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Microsoft

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Greenberg worked at Microsoft in digital advertising and media-related roles. His work focused on areas related to online advertising, digital media, and technology partnerships.

Vibrant Media, Delivery Agent, and RGM Group

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Prior to his later leadership roles in advertising technology, Greenberg held executive positions at companies including Vibrant Media, Delivery Agent, and RGM Group. His work involved digital media, branded content, advertising technology, and marketing innovation.ADD INDEPENDENT SOURCE

The Trade Desk

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Greenberg joined The Trade Desk in an executive role focused on advanced television and advertising technology. His work involved the development and adoption of programmatic approaches to television advertising.AdExchanger citation

https://finance.yahoo.com/news/trade-desk-taps-media-marketing-140000123.html


Industry publications have covered Greenberg’s views on the evolution of television advertising, audience-based buying, and the relationship between traditional television and digital advertising models.

GABBCON

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Greenberg founded GABBCON (Global Audience Based Buying Conference), an organization focused on audience-based advertising, data-driven media buying, and developments in advertising technology.

Media industry publications including MediaPost and AdMonsters have featured Greenberg discussing topics including audience-based buying, advertising standards, and emerging technologies in digital media.MediaPost citationAdMonsters citation

Octillion

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Greenberg founded Octillion, an advertising technology company focused on connected television, programmatic advertising, and digital media infrastructure.

Octillion has received industry recognition and has been covered in connection with developments in advertising technology and connected television.ADD INDEPENDENT OCTILLION SOURCE

Industry recognition and appearances

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Greenberg has participated in advertising industry conferences and publications discussing topics including programmatic advertising, advanced television, audience-based buying, and the future of digital media.ADD CONFERENCE/PUBLICATION SOURCES

References

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https://www.crunchbase.com/person/gabe-greenberg

https://finance.yahoo.com/news/trade-desk-taps-media-marketing-140000123.html

https://schoolforstartupsradio.com/gabbcon/

https://venturebeat.com/business/rgm-group-continues-to-score-with-integrated-ad-business-aimed-at-the-rich

https://www.youtube.com/watch?v=LgX111ZmKG8

https://www.justluxe.com/luxe-insider/news-trends/justluxe-launches-new-custom-content-marketing-campaign-920005880/

https://www.prnewswire.com/news-releases/kia-cadenza-partners-with-opentable-to-dish-epicurean-experiences-219751551.htmlhttps://open.spotify.com/show/21WEor6hfSyHJCsU02TEYf

https://adage.com/article/people-players/chris-ford-named-chief-creative-draftfcb-san-francisco/229290/

https://www.admonsters.com/author/gabe-greenberg/

https://premion.com/news/tegnas-premion-acquires-next-generation-dsp-octillion-media-to-expand-ctv-ad-capabilities-2/

https://m.youtube.com/watch?v=iZSdxP-p54g

https://www.mediapost.com/publications/article/54719/vibrant-media-bolsters-sales-team.html

https://www.mediapost.com/publications/article/56495/vibrant-creates-upfront-model-for-in-text-ads-chr.html

https://www.mediapost.com/publications/article/71064/omma-panelists-discuss-video-advertising-on-intern.html

https://www.mediapost.com/publications/article/270561/gabbcon-working-group-is-creating-audience-buying.html

https://www.mediapost.com/publications/article/304938/technology-no-longer-issue-in-audience-based-buyin.html

https://www.mediapost.com/publications/article/256764/ad-tech-vet-greenberg-forms-gabbcon-to-standardi.html

https://www.mediapost.com/publications/article/216683/hm-brings-beckhams-undies-to-super-bowl-with-tw.html

https://www.adweek.com/brand-marketing/vibrant-cashes-clunkers-106261/

https://www.admonsters.com/will-blockchain-solution-providers-tame-cannes-lion/

https://www.cnbc.com/video/2018/05/24/this-expert-says-the-gdpr-is-smart-regulation.html








References

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