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Dmytro Derevytskyy

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Dmytro Derevytskyy
Born (1973-12-23) December 23, 1973 (age 52)
Alma materDnipro State University
OccupationEntrepreneur
SpouseNatalia Derevytskyy
Children3
Parent(s)Hryhorii Derevytskyi (father) and Hanna (mother)

Dmytro Derevytskyy (Ukrainian: Дмитро Деревицький) is a Ukrainian entrepreneur and founder of the Allo group of companies.

Early years and education

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Dmytro Derevytskyy was born on December 23, 1973, in Dnipro, to the family of Hryhorii Derevytskyy, an entrepreneur and founder of a construction cooperative.[1][2]

In 1995, Derevytskyy graduated from Dnipro State University with a degree in economics.[3] In 2005, he graduated from the International Institute of Management and received a Master of Business Administration (MBA).[4]

Career

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In 1996 he opened two home appliance stores.[5] With his father, Hryhorii Derevytskyy, he founded the company Allo in 1998.[6]

Since 2016 he has been responsible for the strategy of the Allo group of companies.[7] Derevytskyy participated in the 2018 VI Annual Retail & Development Business Summit,[8] and writes a column on engineering, technology and economics on the NV Business website.[9]

In 2017, under Derevytskyy's strategic leadership, Allo launched its online marketplace[10][11] and introduced a new retail format with the opening of the first "Allo Max" flagship store.[12] In 2020, Derevytskyy was a speaker at the IV International Specialized Exhibition of the Retail and Development Industry, RAU Expo, where he participated in a panel discussion regarding crisis management strategies for retail companies.[13]

In January 2021, Allo donated 22,000 medical respirators—valued at approximately 1.5 million UAH—to the Tabletochky charitable foundation, which supports children with oncological diseases.[14]

From 2022 onwards, Derevytsky was invited as an industry expert in Deloitte Ukraine's annual consumer sentiment research series.[15]  In 2024, he contributed expert commentary to the Deloitte Ukraine discussion on consumer behaviour under wartime conditions.[16] In late 2025, Allo's commentary was included in the Deloitte Ukraine report ''Holiday Shopping of Ukrainians'',[17] and in the 2026 report ''Ukrainian Consumer Sentiments in 2025'', in which Derevytsky shared his assessment of the market and Allo's operational experience.[18]

In 2024, Derevytskyi, together with his team, changed Allo's strategy to a marketplace for innovative tech.[19]

In May 2025, under Derevytsky's leadership, Allo launched a new product category on its marketplace—Xiaomi electric vehicles.[20][21]

Personal life

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Derevytskyy is married to Natalia, a photographer. The couple has three children.[22][23]

References

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  1. "DJC - Новостной портал еврейской общины Днепра". www.djc.com.ua. Retrieved 2023-04-12.
  2. Бриман, Шимон (2009-08-12). "Чекисты против каббалиста". OBOZREVATEL (in Russian). Retrieved 2023-04-12.
  3. ""Сьогодні швидкість має значення". Цифрове життя Дмитра Деревицького, співвласника компанії АЛЛО — Forbes.ua". forbes.ua (in Ukrainian). 2021-06-29. Retrieved 2023-04-12.
  4. Дмитрий Деревицкий (совладелец компании Алло). Часть 2: Личное (in Ukrainian), 29 May 2019, retrieved 2023-04-12
  5. ""Когда мы зашли в магазин, мне стало стыдно за Best Buy", — Дмитрий Деревицкий, совладелец "Алло"". Vector (in Russian). 2019-06-03. Retrieved 2023-04-12.
  6. Симонова, Анастасия (2019-12-17). "Дмитрий Деревицкий, АЛЛО: как открыть сеть магазинов | MC.today". mc.today (in Russian). Retrieved 2023-04-12.
  7. ""Алло" планирует развиваться как национальный маркетплейс". Интерфакс-Украина (in Russian). Retrieved 2023-04-12.
  8. "Retail&Development Business Summit 2018: как это было (фоторепортаж)". rau.ua (in Russian). 2018-12-08. Retrieved 2023-04-12.
  9. "Дмитрий Деревицкий — биография, фото, новости, публикации / NV". biz.nv.ua. Retrieved 2023-04-12.
  10. "Онлайн рятує бізнес: Алло наростило продажі майже до 50%". retailers.ua (in Russian). Retrieved 2026-03-20.
  11. ""We Are Seeking Growth Opportunities in Three Key Areas": Dmytro Derevytsky, Founder of Allo". ThePage. 2026-06-01. Retrieved 2026-07-29.
  12. "У хмельницькому ТРЦ Оазис відкрився магазин нового формату Алло MAX – Асоціація рітейлерів України". rau.ua (in Ukrainian). Archived from the original on 2021-11-17. Retrieved 2026-03-20.
  13. "RAU Expo 2020: how the largest meeting of the retail and development industry went (Photo report)". rau.ua (in Ukrainian). September 14, 2020. Retrieved 2024-05-22.
  14. "АЛЛО передає в БФ "Таблеточки" товарів медичного призначення на суму 1,5 млн гривень". Інтерфакс-Україна (in Ukrainian). 2021-01-12. Retrieved 2026-04-28.
  15. "Дмитро Деревицький, Алло: Ми втратили приблизно третину мережі". rau.ua (in Ukrainian). 2025-10-25. Retrieved 2026-04-28.
  16. "Дмитро Деревицький, Алло: Сучасний ритейл неможливий без розвитку онлайн". rau.ua (in Ukrainian). 2025-10-25. Retrieved 2026-04-28.
  17. "2025 Deloitte Ukraine Holiday Survey" (PDF). Deloitte Ukraine. 2025. Retrieved 2026-04-28.
  18. "Споживацькі настрої українців у 2025 році" (PDF). Deloitte Ukraine. 2025. Retrieved 2026-04-28.
  19. "Allo updated its brand and created a category" (in Ukrainian). Retrieved 2024-05-22.
  20. Маранчак, Микола (2025-05-13). "Алло» почав продавати електромобілі онлайн: понад 90 моделей". Forbes.ua (in Ukrainian). Retrieved 2026-04-28.
  21. "Найшвидша електричка у світі. В Україні стартував офіційний продаж Хiaomi SU7". NV (in Ukrainian). Retrieved 2026-04-28.
  22. "FASHION PHOTOGRAPHY". FASHION PHOTOGRAPHY. Retrieved 2023-04-12.
  23. Стрикаль, Мар'яна (25 October 2019). "Мобільна фотографія: Xiaomi Mi9 може бути твоєю єдиною камерою | Блог АЛЛО" (in Ukrainian). Retrieved 2023-04-12.