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Djarum

From Wikipedia, the free encyclopedia

PT Djarum
TypePrivate[1]
Industry
Founded21 April 1951; 75 years ago (1951-04-21)
FounderOei Wie Gwan
HeadquartersKudus, Central Java, Indonesia
Key people
ProductsCigarette
Owner
  • Hartono family
Number of employees
60,000 (2024)[2]
ParentDjarum Group (PT Dwimuria Investama Andalan)
Websitewww.djarum.com

PT Djarum (Indonesian pronunciation: [ˈdʒarʊm]) is an Indonesian cigarette manufacturer and conglomerate based in Kudus, Central Java. It produces dozens of domestic and international brands, mainly kretek (clove cigarette). Djarum Black, Super, and L.A. Lights are among the most popular products of Djarum. Under its direct parent, PT Dwimuria Investama Andalan (also known as Djarum Group), it has non-cigarette business lines in technology, banking, and food.[3][4]

The group owns the PB Djarum, a professional badminton club, the Italian football club Como, and was the main sponsor of Indonesia's top football league, including the Divisi Utama from 2005 to 2008 and Indonesia Super League (ISL), from 2008 to 2011.

History

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In 1951, Oei Wie Gwan, an Indonesian businessman who immigrated from China in 1920, acquired NV Murup, a nearly defunct cigarette company in Kudus, Central Java. NV Murup's most popular brand of cigarettes was called Djarum Gramofon (English: gramophone needle); Gwan shortened the name to Djarum (needle).[5][6] The company nearly collapsed in 1963 when its factory was destroyed in a fire around the time of Oei's death.[7] Oei's sons Budi and Bambang Hartono took over the company and began the process of rebuilding it.[5]

The company began producing machine-rolled kretek in the late 1970s,[8] but it also continues to produce hand-rolled kretek made by manual labourers.[9] In 2016, Djarum and several other tobacco companies in Indonesia were implicated by Human Rights Watch for the use of child labor without hand protection.[10]

Through its expansion into various other non-cigarette sectors, including food, drink, banking, garments, and technology, in the 1980s and 1990s Djarum became one of the top five largest conglomerates within Indonesia.[11] By 2010, Djarum Group was the largest conglomerate in Indonesia.[12]

After the 1997 Asian financial crisis, the company became a part of a consortium that bought Bank Central Asia (BCA) from BPPN. BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently, the majority stake of the bank (51%) is controlled by Djarum.[12][13] In 2004, Djarum acquired a 30-year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.[14]

The Djarum badminton club, PB Djarum, was founded in 1974 by Budi Hartono. Its players, such as Liem Swie King and Alan Budikusuma, have won numerous championships for Indonesia.[15]

Djarum's kreteks enjoyed a high level of popularity among smokers in the United States during the clove cigarette fad of the 1980s.[16] Since 2009, most flavoured cigarettes in the United States have been banned following the passing of the Family Smoking Prevention and Tobacco Control Act. To circumvent the ban, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in a black paper. They are packaged in boxes of 20.[17]

Non-cigarette business lines

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Through its direct investments, or its venture capital arm (GDP Ventures), or other arms, as of 2026 Djarum Group has known investments in business as follows:

Banking Services

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Entertainment

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Retail

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  • Blibli (PT Global Digital Niaga), e-commerce and electronic retail store, which also hold shares in:
    • Tiket.com (PT Global Tiket Network), online travel agency and booking platform[26]
    • Ranch Market 99 (PT Supra Boga Lestari Tbk), supermarket chain (Indonesian operations)[27]
  • Bakmi GM (PT Griya Miesejati), noodle restaurant chain[28]

Manufacturing

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  • Savoria Group[29], FMCG manufacturer with various subsidiaries and known brands such as; MilkLife, Kopi Gadjah, Fox, Yuzu, 5 Days, Krizzi Delizio Caffino, Kopi Tubruk Gadjah, and Sariwangi[30].
  • Polytron, manufacturer of electronic appliances[31] and electric vehicles[32]

Property

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  • Grand Indonesia, multipurpose complex in Central Jakarta
  • Margo City, shopping mall in Depok[33]
  • Padma Hotels and Resorts, located in Bandung, Bali, Semarang, and Karawang.[34]

Others

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  • HPI Agro (PT Hartono Plantation Indonesia) operates in agrobusiness, including plantations of palm oil, cloves, tobacco, sugarcane, castor bean, and essential oils.[35]
  • PT Sarana Menara Nusantara Tbk (telecommunications infrastructure provider)[36]

GDP Ventures' portfolio also includes: Gojek (ride hailing app), Halodoc (telemedicine), IDN Times (digital media)[37]

Involvement in sports

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Products

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References

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  1. ↑ "Djarum Pt – Company Profile and News". Bloomberg News. Bloomberg L.P. Retrieved 6 September 2024.
  2. ↑ "Budi Hartono". Bloomberg Billionares Index. Bloomberg L.P. 2024. Archived from the original on 25 August 2024. Retrieved 6 September 2024.
  3. ↑ Valenta, Elisa (9 February 2024). "From tobacco to banking, how Indonesia's Hartono brothers amassed a US$48 billion fortune". The Business Times. SPH Media. Archived from the original on 11 February 2024. Retrieved 6 September 2024.
  4. ↑ Tanzer, Andrew (28 August 1995). "Smoking—and no apologies". Forbes. 156 (5): 52. ProQuest 195015420.
  5. 1 2 Hadiwinata, Thomas; Bandelan Amirudin (12 April 2004). "Djarum: Sweet Smell of Success". Tempo. PT Tempo Inti Media. ProQuest 198840669.
  6. ↑ Welker 2024, p. 204.
  7. ↑ Welker 2024, p. 204; Suryadinata 2015, p. 60.
  8. ↑ Welker 2024, p. 12.
  9. ↑ Thatcher, Jonathan (29 October 1989). "Indonesians Cleave to Clove Cigarettes". Los Angeles Times: 12. Archived from the original on 6 September 2024. A large proportion of Djarum's 27,000 workers still roll and pack the clove cigarettes, or kretek, by hand.
  10. ↑ Wardoyo, Prasto; Eveline Danubrata (25 May 2016). "Childhood goes up in smoke for Indonesian tobacco farm workers". Reuters.com. Reuters. Retrieved 6 September 2024.
  11. ↑ Jilberto & Hogenboom 2006, p. 1985.
  12. 1 2 "Indonesia's Djarum Group buys BCA shares worth $382 mln-sources". Reuters.com. Reuters. 20 December 2010. Retrieved 6 September 2024.
  13. ↑ Borsuk & Chng 2014, p. 87.
  14. ↑ Hermansyah, Anton; Arif Gunawan S. (16 February 2016). "Demand for Kempinski apartments drops over contract case". The Jakarta Post. PT. Bina Media Tenggara. Archived from the original on 19 February 2016. Retrieved 6 September 2024.
  15. ↑ Kuswandini, Dian (11 July 2009). "Liem Swie King: The return of A KING". The Jakarta Post. PT. Bina Media Tenggara. Archived from the original on 9 June 2021. Retrieved 6 September 2024.
  16. ↑ Hadden, Briton; Henry R. Luce (14 January 1985). "Cloven Smokers: Dangers in a Teen-Age Fad?". Time. Time Inc. p. 63. Archived from the original on 6 September 2024.
  17. ↑ Newman, Barry (28 October 2009). "To the FDA, This Indonesian Smoke is Close but No Cigar". The Wall Street Journal. Dow Jones & Company. Retrieved 6 September 2024.
  18. ↑ Idris, Muhammad (20 August 2025). "Sejarah BCA, Awalnya Milik Grup Salim, Pernah Dikuasai Pemerintah". Kompas. Retrieved 9 July 2026.{{cite web}}: CS1 maint: url-status (link)
  19. ↑ mkh. "Daftar 10 Bank Terbesar di Indonesia per 20 Februari 2025". CNBC Indonesia (in Indonesian). Retrieved 9 July 2026.
  20. ↑ "BCA dinobatkan sebagai bank terkuat dan paling dipercaya di Indonesia". idnfinancials.com (in Indonesian). 24 October 2025. Retrieved 9 July 2026.
  21. ↑ Djumena, Erlangga (8 August 2018). "Grup Djarum Akuisisi Alto". Kompas. Retrieved 9 July 2026.{{cite web}}: CS1 maint: url-status (link)
  22. ↑ Burhan, Fahmi Ahmad (11 May 2024). "Profil SENT Entertainment Milik Hartono Bersaudara, Pembawa Como 1907 ke Kasta Tertinggi Liga Italia". Bisnis.com. Retrieved 9 July 2026.{{cite web}}: CS1 maint: url-status (link)
  23. 1 2 "Djarum Caplok Como 1907, Ini Sederet Klub Milik Pengusaha RI". cnbcindonesia.com (in Indonesian). Jakarta: CNBC Indonesia. 18 October 2019. Retrieved 6 September 2024.
  24. ↑ "Awal Mula 88rising, Nasi, dan Misi Mengenalkan Budaya Indonesia". kumparan (in Indonesian). Retrieved 9 July 2026.
  25. ↑ "Grup no na Diyakini Bisa Lampaui KPop". hiburan (in Indonesian). Retrieved 9 July 2026.
  26. ↑ "Dibeli Blibli, Tiket.com Punya CEO Baru dari Grup Djarum". kumparan (in Indonesian). Retrieved 9 July 2026.
  27. ↑ Fernando, Aldo. "Jual Ranch Market ke Djarum, Perusahaan Ini 'Ketiban' Rp500 M". CNBC Indonesia (in Indonesian). Retrieved 9 July 2026.
  28. ↑ Romys. "Sosok Pemilik Bakmi GM, Jual Perusahaannya Senilai Rp2 T ke Djarum". CNBC Indonesia (in Indonesian). Retrieved 9 July 2026.
  29. ↑ "CEO Savoria Ihsan: Tak Ada Jalan Pintas Menuju Sukses - Gaya Hidup". www.bloombergtechnoz.com. Retrieved 9 July 2026.
  30. ↑ "Unilever jual bisnis teh SariWangi ke Grup Djarum Rp1,5 triliun". idnfinancials.com (in Indonesian). 7 January 2026. Retrieved 9 July 2026.
  31. ↑ Indraini, Anisa. "Jejak Hartono Bersaudara, Bawa Polytron Keluar dari TV ke Jalan Raya". detikfinance (in Indonesian). Retrieved 9 July 2026.
  32. ↑ "Mulai Jual EV, Polytron Klaim Telah Jual Puluhan Unit - Sektor Riil". www.bloombergtechnoz.com. Retrieved 9 July 2026.
  33. ↑ "Margo City Depok: Jantung Gaya Hidup Urban dan Titik Emas Investasi Properti di Koridor Margonda". www.brighton.co.id (in Indonesian). Retrieved 9 July 2026.
  34. ↑ Media, Kompas Cyber (26 July 2025). "Sosok Konglomerat Pemilik Hotel Padma". KOMPAS.com (in Indonesian). Archived from the original on 30 July 2025. Retrieved 9 July 2026.
  35. ↑ "9 Langkah Transformasi Bisnis HPI-Agro". swa.co.id (in Indonesian). Retrieved 9 July 2026.
  36. ↑ "Grup Djarum Bangun Kekuatan Baru di Pasar Modal". investor.id (in Indonesian). Retrieved 9 July 2026.
  37. ↑ Saumi, Annisa Kurniasari. "Daftar Bisnis Keluarga Terkaya di Indonesia, Hartono Bersaudara Pemilik Djarum". Bisnis.com (in Indonesian). Archived from the original on 25 April 2025. Retrieved 9 July 2026.
  38. ↑ Sufiyanto, Tengku, ed. (23 August 2016). "Cerita Produk Rokok yang Pernah 'Merajai' Sepakbola Indonesia". Indosport (in Indonesian). PT. Media Sport Indonesia. p. 4. Retrieved 6 September 2024.
  39. ↑ Sufiyanto, Tengku, ed. (23 August 2016). "Cerita Produk Rokok yang Pernah 'Merajai' Sepakbola Indonesia". Indosport (in Indonesian). PT. Media Sport Indonesia. p. 5. Retrieved 6 September 2024.
  40. ↑ "Ajang Balap Motor Superchallenge Super Prix 2025 Hadirkan Night Race, Total Hadiah Rp 1,6 Miliar". Tribun.
  41. ↑ "76 Rider".

Works cited

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