Centr LLC
 | The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (August 2026) |
| Industry | Fitness & Wellness |
|---|---|
| Predecessor | Inspire Fitness |
| Founder | |
| Headquarters | Norco, California |
| Parent | High Post Capitol |
| Website | Centr.com |
Centr is a fitness and wellness company founded by actor Chris Hemsworth in 2019. Originally launched as a subscription-based app providing personalized programs in fitness, nutrition, and mindfulness,[1] Centr expanded into fitness equipment after its acquisition by HighPost Capital in 2022 and subsequent merger with Inspire Fitness. The brand now develops health and fitness products, including home gym equipment.
History
[edit]Centr was launched in February 2019 as a digital health and fitness platform offering advice from Hemsworth's team of trainers, chefs, and other experts. The app offered guided workouts, meal planning, and mindfulness content.[2][3]
In March 2022, Centr was acquired by HighPost Capital, a private equity firm co-founded by Mark Bezos. At the same time, HighPost also acquired Inspire Fitness, a manufacturer of home gym equipment.[4] The two companies were merged, expanding Centr's business model from digital-only services to include branded fitness equipment.
In 2023, Centr became the official equipment partner of Hyrox, an international fitness race that combines endurance and functional strength events. Through this partnership, Centr and Inspire Fitness provide training equipment.[5][6][non-primary source needed]
References
[edit]- ↑ Wells, Jonathan (2024-06-03). "Chris Hemsworth Talks Stunt Work, Discipline, & His Fitness App, Centr". Sharp Magazine. Retrieved 2024-08-08.
- ↑ Long, Trevor (2019-02-11). "Chris Hemsworth launches health and fitness app: CENTR". EFTM. Retrieved 2026-08-03.
- ↑ Terry, Liz. "The Centr app, founded by actor Chris Hemsworth, is launching into the fitness equipment market". Fit Tech magazine. Retrieved 2026-08-03.
- ↑ Rehfeldt, Courtney (2022-04-07). "HighPost Capital Investments: Centr & Inspire Fitness Acquired". Athletech News. Retrieved 2024-08-08.
- ↑ "Centr Enters Competitive Fitness Space as Official Equipment Provider of HYROX" (Press release). Archived from the original on 2025-09-12. Retrieved 2025-09-24.
- ↑ "HYROX announces Centr as official equipment partner". HYROX (Press release). Retrieved 2024-09-02.