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Wey (marque)

From Wikipedia, the free encyclopedia
(Redirected from WEY)
Wey
Product typeAutomotive marque
OwnerGreat Wall Motors
CountryChina
Introduced16 November 2016; 9 years ago (2016-11-16)
MarketsWorldwide
AmbassadorFeng Fuzhi (Wey brand CEO)[1]
Websitewey.com (Chinese)
global.wey.com (English)
Chinese name
Chinese魏牌新能源
Hanyu PinyinWèipái Xīnnéngyuán
Alternative Chinese name
Chinese魏牌
Hanyu PinyinWèipái
Logo used until 2023

Wey (pronounced WAY; stylized in all caps; Chinese: 魏牌; pinyin: Wèipái) is an automotive marque owned by the Chinese automaker Great Wall Motors. Launched in 2016,[2] the brand focused on premium crossovers and SUVs based on Haval models.[3]

History

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The marque launched in November 2016 as an "accessible" luxury SUV brand. The name Wey is derived from Great Wall Motor chairman Wei Jianjun's surname.[4]

At the end of 2022, the manufacturer announced its arrival in Germany and France.[5]

Leadership

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  • Jens Steingraeber (2016–2018)[6]
  • Wei Jianjun (2018–2021)
  • Zhao Yongpo (2021–2023)[7]
  • Chen Siying (2023–2025)[8][9]
  • Feng Fuzhi (2025–present)[1]

Products

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Current

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  • Wey Gaoshan, MPV launched in 2023
  • Wey Lanshan, full-size crossover SUV launched in 2023
  • Wey Mocha, mid-size crossover SUV launched in 2021, in replacement for VV7[10]
  • Wey V8X, full-size crossover SUV launched in 2026
  • Wey V9X, full-size crossover SUV launched in 2026

Discontinued

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  • Wey P8, mid-size crossover SUV (2018–2020)
  • Wey Tank 300, compact off-road SUV launched in 2020, and branched off towards the Tank brand as its first model[11]
  • Wey Latte, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2025)
  • Wey Macchiato, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2023)
  • Wey VV5, compact crossover SUV launched in late 2017 (2017–2021)[12]
  • Wey VV6, compact crossover SUV sized between VV7 and VV5, launched in 2018 (2018–2021)[13]
  • Wey VV7 and VV7 GT, mid-size crossover SUV launched in early 2017 (2017–2021)[14]

See also

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References

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  1. 1 2 "GWM's WEY announces brand renewal at Auto Guangzhou 2025". Autonews.gasgoo.com. Nov 21, 2025. Retrieved August 27, 2026.
  2. ↑ "中文名叫"魏派",长城全新品牌WEY发布". Xincheping.com. Retrieved 2021-03-23.
  3. ↑ "GWM future vehicles - Wey and Haval". Just-auto.com. 2021-01-13. Archived from the original on 2021-01-27. Retrieved 2021-03-25.
  4. ↑ "Great Wall launches new Wey brand but faces uphill struggle". China Daily. Retrieved 2021-03-25.
  5. ↑ Marty, Frédéric (2022-10-17). "Great Wall Motors arrive en France par la grande porte". Auto-infos.fr (in French). Retrieved 2025-06-15.
  6. ↑ "Great Wall launches luxury SUV brand Wey". Motorauthority.com. Sep 22, 2017. Retrieved August 27, 2026.
  7. ↑ "Great Wall Motors introduces new WEY Mocha SUV featuring Ambarella-based AI vision system". Ambarella.com. April 20, 2021. Retrieved August 27, 2026.
  8. ↑ "Lynk's Ex-Deputy Sales GM Joins Great Wall Motor's Wey Marque as CEO". Yicaiglobal.com. Retrieved August 27, 2026.
  9. ↑ "Great Wall Motor Introduces New CEO to Its WEY Brand". Pandaily.com. Retrieved August 27, 2026.
  10. ↑ Zhao, Xinjie (15 January 2021). "WEY全新SUV定名摩卡". pcauto.com. Retrieved 31 March 2021.
  11. ↑ James (10 December 2020). "GWM WEY TANK 300 Goes Off Assembly Line, To be Launched Soon". chinapev.com. Retrieved 31 March 2021.
  12. ↑ Costello, Mike (16 May 2018). "2018 Wey VV5 and VV7 quick drives". caradvice.com.au. Retrieved 31 March 2021.
  13. ↑ Wang, Joey (6 November 2017). "This Is The New WEY VV6 SUV From China". CarNewsChina.com. Retrieved 31 March 2021.
  14. ↑ de Feijter, Tycho (27 April 2017). "WEY VV7 Launched On The Chinese Car Market". carnewschina.com. Retrieved 31 March 2021.
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