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London and Partners

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(Redirected from Visit London)
London & Partners
AbbreviationL&P
Formation1 April 2011
FounderMayor of London
Location
  • United Kingdom
Region served
London
Official language
English
Board Chairman
Howard Dawber
Chief Executive Officer
Laura Citron
Parent organisation
Greater London Authority
SubsidiariesVisit London
Budget£12,000,000
Websitewww.londonandpartners.com Edit this at Wikidata}

London & Partners (L&P) is a promotion agency of the Greater London Authority.[1]

History

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It was set up by the mayor of London, Boris Johnson, on 1 April 2011.[2] London and Partners replaced Visit London, Think London and Study London, which had been three separate bodies promoting London to tourists, businesses for inward investment, and international students respectively.[1] London and Partners also inherited staff from overseas offices of the GLA.[1]

Governance

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London and Partners is a not-for-profit private company limited by guarantee.[3] The board chairman is Howard Dawber.[4] The chief executive officer is Laura Citron.[5]

Campaigns

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L&P has taken representatives of businesses on the trade missions of thee Mayor of London.[6]

As of 2026, L&P has a budget of approximately £7,000,000.[7]

References

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  1. 1 2 3 Sherwood, Bob (31 March 2011). "Single tourism body to promote London". The Financial Times. Retrieved 15 August 2026.
  2. ↑ "About London & Partners".
  3. ↑ "London & Partners – showcasing London as the best city to visit, invest and study in | Greater London Authority". Archived from the original on 31 March 2014. Retrieved 23 November 2014.
  4. ↑ Frank-Keyes, Jessica (18 December 2023). "Sadiq Khan appoints ex-Canary Wharf director as deputy mayor for business". City AM. Retrieved 31 August 2026.
  5. ↑ "Our board".
  6. ↑ Mercer, Karl (20 July 2025). "Mayor's African message: London is open to trade". BBC News. Retrieved 31 August 2026.
  7. ↑ Neves, Miguel (25 June 2026). "London & Partners Faces Cuts, Lands $9.4M Anti-Disinformation Campaign". Skift Meetings. Retrieved 31 August 2026.
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