Muck Rack
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Muck Rack is an American software company that began as a company that provided information on journalists and their work.[1] Founded in 2009 by Greg Galant and Lee Semel,[citation needed] it developed over more than a decade to become a service provider for a public relations management platform.[citation needed]
In September 2022, Muck Rack announced a $180 million Series A investment led by Susquehanna Growth Equity, one of the largest investments in the PR technology sector.[2]
As of 2025, Muck Rack was providing tools for generative engine optimization (GEO), to support business strategic aims to shape how popularly used large language models interpret and present business information.[3]
References
[edit]- ↑ Halloran, Matthew & Thies, Crystal (2012). The Social Media Handbook for Financial Advisors: How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business. New York, NY: Bloomberg Financial-John Wiley. p. 88f. ISBN 9781118240861.
{{cite book}}: CS1 maint: multiple names: authors list (link) - ↑ Kaminer, Riley (September 8, 2022). "Previously Bootstrapped PR Platform Muck Rack Raises $180M Series A". Refresh Miami (RF; RefreshMiami.com). Miami, FL: RF. Retrieved August 11, 2025.
- ↑ Capitol Communicator Staff (July 30, 2025). "New Muck Rake Venture, Generative Pulse, Empowers Organizations to Take Control of AI Narratives". CapitolCommunicator.com. Retrieved October 3, 2026.
Further reading
[edit]- Janowski, Elizabeth Pham (September 7, 2022). "Check Out the Pitch Deck That Helped PR Tech Firm Muck Rack Nab $180 Million in Series A Funding". Business Insider. Retrieved October 3, 2026.
- Lunden, Ingrid (September 7, 2022). "Journalist Database Muck Rack Raises $180M". TechCrunch. Retrieved October 3, 2026.
- Ruderman, Jess (September 3, 2024). "Muck Rack Buys Social Listening, Analytics Platform Keyhole in First Acquisition". PR Week. Retrieved October 3, 2026.
- Reiser, Emon (January 15, 2025). "Muck Rack Acquires Ruepoint". South Florida Business Journal. Retrieved October 3, 2026.
- Raji, Lilian (June 20, 2025). "2025 Media Relations Strategy From Muck Rack's Journalism Study". Forbes.com. Retrieved October 3, 2026.
- Schultz, Ray (July 24, 2025). "AI Takes a Journalism Class". MediaPost. Retrieved October 3, 2026.
- BuiltIn Staff (October 3, 2026). "Building Muck Rack: How Two Friends Created an Industry-Leading Platform". BuiltIn.com. Retrieved October 3, 2026.
- Inc. Staff (October 3, 2026). "Inc. 5000 Honoree Profile: No. 2,545 / Muck Rack". Inc. Magazine (Inc.com). Retrieved October 3, 2026.
- Sacra Staff (October 3, 2026). "Companies: Muck Rack". Sacra (Sacra.com) (financial profile database entry, with ARR, valuation, and growth metrics). Retrieved October 3, 2026.