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Maximum Effort

From Wikipedia, the free encyclopedia
(Redirected from Maximum Effort Channel)

Maximum Effort Productions, Inc.
TypePrivate
IndustryFilm, television, advertising
Founded2018; 8 years ago (2018)
Founder
HeadquartersNew York City, U.S.[1]
Key people
  • Ryan Reynolds (president)
  • Ashley Fox (co-president)
  • Johnny Pariseau (co-president)
Websitemaximumeffort.com

Maximum Effort Productions, Inc.[2] is an American film production company and digital marketing agency founded by Canadian actor Ryan Reynolds alongside George Dewey in 2018. The company's name is a reference to a catchphrase from Reynolds' 2016 film Deadpool.[1] In 2025, the company was named one of Time's 100 most influential companies.[3]

History

[edit]

Reynolds and Dewey launched Maximum Effort in 2018, after having collaborated on the marketing campaign for the first two Deadpool films.[4][5] They worked on a series of successful low-budget ads to promote the 2016 film and its 2018 sequel, which at the time were the highest-grossing R-rated films ever.[1] Dewey, formerly senior vice president of digital marketing at 20th Century Fox and president of digital marketing at Annapurna Pictures, was named president of the company,[6] and Reynolds is creative director.[7]

Maximum Effort's marketing arm was acquired by advertising software company MNTN in June 2021, with Maximum Effort Marketing keeping its name while operating as an agency within MNTN. Reynolds was named MNTN's chief creative officer, and Dewey MNTN's chief brand officer.[8][9] MNTN was founded in 2009 as Steelhouse, rebranding itself in 2021.[10] In September 2024, Bloomberg News reported that MNTN was planning to go public in 2025, with Morgan Stanley to organize its initial public offering;[11] however, in MNTN's IPO filing (i.e. Form S-1) with the Securities and Exchange Commission, which was filed February 28, 2025, MNTN disclosed that it has agreed to divest "its interest in Maximum Effort to an affiliate of its original owner" and in connection with the transaction, MNTN provided a line of credit of up to $5.0 million, which was drawn upon.[12][13] The sale closed on April 1, 2025.[12] The filing also notes that MNTN will enter into a creative services agreement with Maximum Effort; however, as of May 14, 2025, no agreement has been reached.[12]

Film and television production

[edit]

Maximum Effort was one of the production companies on the 2018 film Deadpool 2, directed by David Leitch and starring Reynolds and Josh Brolin,[6] on 2021's Free Guy, directed by Shawn Levy and starring Reynolds and Jodie Comer,[14] on 2022's The Adam Project, directed by Levy and starring Reynolds, Mark Ruffalo, Jennifer Garner and Walker Scobell,[15] and on 2024's Deadpool & Wolverine, directed by Levy and starring Reynolds, Hugh Jackman, Morena Baccarin, Brianna Hildebrand and Garner.[16]

Maximum Effort Productions projects include the musical Spirited, directed by Sean Anders and starring Reynolds and Will Ferrell.[17] The company also produces the FX docuseries Welcome to Wrexham.[18] In May 2021, Maximum Effort Productions closed a three-year first-look development deal with Paramount Pictures for all their feature films.[5] In August 2022, it was announced Maximum Effort would launch a free ad-supported streaming TV channel, which launched in June 2023 on FuboTV and other platforms.[19][20] The first original program on the channel was entitled Bedtime Stories with Ryan and premiered June 20, 2023.[21] In June 2023, it was announced that Maximum Effort had made a deal with Welsh language channel S4C to show six hours of Welsh language programming per week which Reynolds has referred to as "Welsh Wednesdays".[22] The channel shut down in January 2025.[23]

In February 2023, Maximum Effort announced the development of a 1.2 million-square-foot studio to be built in Markham, Ontario, Canada, just outside of Toronto.[24] In March 2025, the company signed a first-look deal with 20th Television.[25]

In August 2025, Maximum Effort was announced as a production company on Close Personal Friends, a comedy film directed by Jason Orley and produced for Amazon MGM Studios. The film stars Brie Larson, Lily Collins, Jack Quaid and Henry Golding.[26]

In November 2025, Maximum Effort was announced as a production company involved with Eloise, a live-action comedy film based on the children's book series. MRC acquired the rights to the Eloise property in 2019, while Netflix acquired the rights to the film in 2025. The film stars Mae Schenk as Eloise and Reynolds in an original villainous role.[27]

In 2026, Maximum Effort was a production company on Mayday, an Apple Original Films action comedy starring Reynolds and Kenneth Branagh,[28] which was released on September 4, 2026.[29] It received positive reviews from critics and performed strongly on streaming following its release. It was the number one movie on Apple TV in 100 countries as of September 13.[30] On the review aggregator website Rotten Tomatoes, 83% of 103 critics' reviews are positive. The website's consensus reads: "A spirited adventure that gets a lot of mileage from clever quips and Kenneth Branagh's extremely amusing performance, Mayday thaws Cold War tensions with good-natured aplomb."[31]

In June 2026, Maximum Effort was announced as a producer on an untitled action comedy for Netflix. It starred Kevin Hart and Henry Cavill and directed by McG, alongside producing companies such as Shaw Levy's 21 Laps and Hart's Hartbeat.[32] In September, Maximum Effort announced Spy School, a television series in development for Disney+ based on Stuart Gibbs' book series. The series is being produced by Maximum Effort under its first-look deal with 20th Television. [33]

Marketing

[edit]

Maximum Effort Marketing has created ads for Reynolds' brands Aviation Gin and Mint Mobile,[7] films such as Deadpool 2[7] and Free Guy,[34] and for Match.com,[35] R.M. Williams,[36] and the NAACP Legal Defense Fund.[1] One of the Aviation Gin spots went viral, as a spoof on a Peloton holiday commercial that had received significant backlash, with both ads starring the same actress, Monica Ruiz.[37][38] A spot for Mint Mobile featured Rick Moranis, in a rare public appearance for the actor,[37] and an advertising stunt for Aviation Gin and Laughing Man Coffee had a faux Twitter war between Reynolds and Hugh Jackman.[7][38] A video for Match.com went viral at the end of 2020, as it featured Satan dating the year 2020 and debuted a snippet of Taylor Swift's "Love Story (Taylor's Version)".[39]

In December 2021, following the release of the Sex and the City revival series And Just Like That..., and the death of Mr. Big on a Peloton bike, shares in Peloton fell. Maximum Effort quickly devised an advertisement for Peloton featuring Chris Noth. Reynolds provided the voiceover promoting the health benefits that cycling can have, and noting that Chris Noth/Mr. Big was still alive.[40]

The company has gained recognition for its ability to produce ads quickly, an approach Reynolds calls "Fastvertising."[41] In 2025, Maximum Effort produced a "fastvertsing" response video starring Gwyneth Paltrow for Astronomer after a viral scandal involving its CEO.[42]

Maximum Effort led the creative effort for Pantalones Organic Tequila's launch campaign, featuring co-founders Matthew McConaughey and Camila McConaughey. The campaign included the "Buckle Up" advertisement and materials across out-of-home, digital, audio, and in-store media.[43] In May 8, 2026, the company was credited as the agency on "The Most Interesting Mother in the World," a Mother's Day campaign for Pantalones Organic Tequila featuring Matthew McConaughey, his mother Kay "MacMac" McConaughey, and Camila Alves McConaughey. The campaign was named Campaign US's "Ad of the Week."[44]

Following the rescue acquisition of Coyote vs. Acme from Warner Bros. Pictures by Ketchup Entertainment, Maximum Effort was hired by Ketchup to assist with marketing the film. Maximum Effort largely leaned on the film's controversy involving it almost being written off by Warner Bros. for tax purposes as part of the marketing. The company built the campaign around the film's underdog story and "ACME as the bad guy" concept, and extended the messaging across trailers, television, digital, social media and other content. The campaign accompanied the film's theatrical release, which surpassed $100 million at the worldwide box office.[45]

Non-profit

[edit]

In September 2022, Maximum Effort partnered with Brooks Bell and the Colorectal Cancer Alliance on the "Lead From Behind" campaign, featuring Ryan Reynolds and Rob McElhenney undergoing and filming their colonoscopies to raise awareness of colorectal cancer screening.[46][47] The initiative continued with subsequent nonprofit marketing campaign videos by featuring celebrities including Terry Crews,[48] Dak Prescott[49] and Katie Couric.[50]

In December 2024, Maximum produced Ryan Reynolds’ annual Christmas video supporting the Hospital for Sick Children (SickKids). The video featured Reynolds as Deadpool, his daughter Inez Reynolds as Kidpool, and Lynda Carter.[51]

In December 2025, Maximum Effort created and produced Ryan Reynolds' annual holiday fundraising video supporting the SickKids Foundation. The video featured Los Angeles Dodgers first baseman Freddie Freeman and SickKids patient ambassadors.[52]

In September 2026, Maximum Effort produced a public service announcement in partnership with the Michael J. Fox Foundation, featuring Michael J. Fox and Harrison Ford to raise awareness about supporting people living with Parkinson’s disease.[53]

Sports

[edit]

In May 2024, Maximum Effort made an investment in Homage, a sports and licensed apparel company based in Columbus, Ohio. Maximum Effort was the lead investor in the funding round, and a representative of the company joined Homage's board.[54]

In February 2025, Maximum Effort produced a Super Bowl commercial for STōK Cold Brew featuring Channing Tatum and players from Wrexham AFC. The advertisement, titled "Hollywood Magic," was created to promote STōK’s partnership with Wrexham AFC.[55] In the previous year, Maximum Effort created a regional and streaming Super Bowl commercial for STōK Cold Brew featuring Anthony Hopkins as Wrex the Dragon, the mascot of Wrexham AFC. The advertisement was produced in collaboration with Danone's internal Harvest Creative group and directed by Bryan Rowland.[56]

In May 2026, Maximum Effort was announced as the production company behind a Disney+ docuseries following the SailGP's BONDS Flying Roos from Australia and its co-owners Hugh Jackman and Ryan Reynolds. The series is produced by Maximum Effort and Eureka Productions in partnership with SailGP and the BONDS Flying Roos team.[57]

Filmography

[edit]

Film

[edit]
Year Title Production partners Distributors
2018 Deadpool 2 Marvel Entertainment, Kinberg Genre, The Donners' Company 20th Century Fox
2021 Free Guy 20th Century Studios, Berlanti Productions, 21 Laps Entertainment, Lit Entertainment Group Walt Disney Studios Motion Pictures
2022 The Adam Project Skydance Media, 21 Laps Entertainment Netflix
Spirited Apple Original Films, Gloria Sanchez Productions, Mosaic, Two Grown Men Apple TV+
Shotgun Wedding Summit Entertainment, Lionsgate, Mandeville Films, Nuyorican Productions Amazon Studios
2024 IF Sunday Night Productions Paramount Pictures
Deadpool & Wolverine Marvel Studios, 21 Laps Entertainment Walt Disney Studios Motion Pictures
2025 John Candy: I Like Me Amazon MGM Studios, Company Name, Zipper Bros. Films Amazon Prime Video
2026 Mayday Apple Studios, Skydance Media Apple TV
2027 Animal Friends Legendary Pictures, Prime Focus Studios Warner Bros. Pictures
TBA Aunt Roxie[58] N/a Netflix
TBA Close Personal Friends[59] Walk-Up Company Amazon MGM Studios
TBA Society of Explorers and Adventurers[60] Walt Disney Pictures Walt Disney Studios Motion Pictures
TBA Rachel Nevada[61] N/a Paramount Pictures
TBA Boy Band[62] 21 Laps Entertainment
TBA Calamity Hustle[63] Free Association, Persons Attempting Warner Bros. Pictures
TBA Dragon's Lair[64] Underground Films, Vertigo Entertainment Netflix
TBA IF 2[65][66][67] Sunday Night Productions Paramount Pictures
TBA Eloise[68] MRC, HandMade Films, Simon & Schuster Netflix
TBA Eight Perfect Murders[69] Regency Enterprises TBA
TBA Gaslight Express[70] N/a Paramount Pictures
TBA I Eat Poop: A Dung Beetle Story[71] Paramount Animation
TBA Starter Villain[70] N/a
TBA The Last Disturbance of Madeline Hynde[72] TKBC TBA
TBA Thunderbolt and Lightfoot[73] N/a Amazon MGM Studios
TBA Untitled international heist film[74] 21 Laps Entertainment, Genre Films Netflix
TBA Untitled Mighty Mouse film[75] Paramount Animation Paramount Pictures
TBA Untitled Colin Trevorrow film[76] Metronome Film Co.
TBA Everyday Parenting Tips[77] Lord Miller Universal Pictures

Short film

[edit]
Year Title Production partners Distributors
2021 Deadpool and Korg React N/a YouTube

Television

[edit]
Year Title Production partners Network
2020 Don't Banijay Studios North America ABC
2022–present Welcome to Wrexham FXP, Boardwalk Pictures, 3 Arts Entertainment, RCG Productions, DN2 Productions FX
2024 Neon Dimension[78] Fubo Studios, Maximum Effort Channel FuboTV
2025 Underdogs[79] Wildstar Films National Geographic
2025 Necaxa[80] Hyphenate Media Group, More Better Productions, 3 Arts Entertainment FXX
2026 Bedtime Stories with Ryan[81] TBA Nick Jr.
TBA Biker Mice from Mars[82] The Nacelle Company, Maximum Effort Channel FuboTV

References

[edit]
  1. 1 2 3 4 Ringen, Jonathan (August 4, 2020). "Ryan Reynolds on 'Deadpool,' diversity, and the secrets of successful marketing". Fast Company. Retrieved September 1, 2021.
  2. ↑ "Maximum Effort Productions, Inc". Dun & Bradstreet. Retrieved April 20, 2024.
  3. ↑ Dockterman, Eliana (June 26, 2025). "How Ryan Reynolds Rewrote the Script for Celebrity Entrepreneurs". Time. Retrieved November 8, 2025.
  4. ↑ Kroll, Justin (May 3, 2021). "Ryan Reynolds And His Maximum Effort Banner Sign First-Look Deal With Paramount Pictures". Deadline. Retrieved September 1, 2021.
  5. 1 2 Donnelly, Matt (May 3, 2021). "Ryan Reynolds' Maximum Effort Signs Three-Year First-Look Film Deal at Paramount". Variety. Retrieved September 1, 2021.
  6. 1 2 McClintock, Pamela (May 16, 2018). "Ryan Reynolds Names George Dewey President of Maximum Effort Prods". The Hollywood Reporter. Retrieved September 1, 2021.
  7. 1 2 3 4 Dan, Avi (January 7, 2021). "Actor Ryan Reynolds' Subversive Startup May Be The Best Ad Agency In America Right Now". Forbes. Retrieved September 1, 2021.
  8. ↑ Grobar, Matt (June 23, 2021). "MNTN Adtech Company Acquires Ryan Reynolds' Maximum Effort Marketing". Deadline. Retrieved September 1, 2021.
  9. ↑ Chan, J. Clara (June 23, 2021). "Ryan Reynolds' Maximum Effort Marketing Acquired by MNTN". The Hollywood Reporter. Retrieved September 1, 2021.
  10. ↑ Spangler, Todd (February 1, 2022). "MNTN, Connected-TV Ad Tech Firm That Owns Ryan Reynold's Creative Agency, Raises $119 Million". Variety.
  11. ↑ Lipschultz, Bailey; Tan, Gillian (September 29, 2024). "Ryan Reynolds's MNTN Is Said to Tap Morgan Stanley for 2025 IPO". Bloomberg News. Retrieved September 28, 2024.{{cite news}}: CS1 maint: deprecated archival service (link)
  12. 1 2 3 "Amendment No. 3 to Form S-1 Registration Statement Under the Securities Act of 1933 of MNTN, Inc". www.sec.gov. May 14, 2025. Retrieved May 14, 2025.
  13. ↑ Barnett, Kendra (March 3, 2025). "MNTN Is Selling Ryan Reynolds' Agency Maximum Effort, SEC Filing Shows". Retrieved March 5, 2025.
  14. ↑ Fleming, Mike (September 28, 2018). "Ryan Reynolds, Shawn Levy Team For 'Free Guy' At Fox". Deadline. Retrieved September 1, 2021.
  15. ↑ Sneider, Jeff (November 23, 2020). "Ryan Reynolds to Call Mark Ruffalo "Daddy" in Time Travel Movie 'The Adam Project'". Collider. Retrieved September 1, 2021.
  16. ↑ Conway, Jeff (March 19, 2022). "Ryan Reynolds On How MNTN And Maximum Effort Are Changing The Advertising World As We Know It". Forbes. Archived from the original on March 19, 2022. Retrieved March 19, 2022.
  17. ↑ Lovitt, Maggie (July 6, 2021). "First Image for Ryan Reynolds and Will Ferrell's 'Spirited' Features the Pair in a Close Stare Down". Collider. Retrieved September 1, 2021.
  18. ↑ "Wrexham FC: Welcome To Wrexham By Maximum Effort Productions". The Drum. Retrieved July 22, 2022.
  19. ↑ Spangler, Todd (August 8, 2022). "Ryan Reynolds' Maximum Effort Gets $10 Million in FuboTV Shares Under First-Look Unscripted Production Pact". Variety. Retrieved March 7, 2023.
  20. ↑ Fletcher, Bevin (June 20, 2023). "Ryan Reynolds' Maximum Effort channel debuts on Fubo". www.streamtvinsider.com. Retrieved January 18, 2025.
  21. ↑ Spangler, Todd (June 15, 2023). "A Pajama-Clad Ryan Reynolds Reads You Bedtime Stories in His First Original Series for Fubo". Variety. Retrieved June 18, 2023.
  22. ↑ "Ryan Reynolds strikes deal with S4C to broadcast Welsh shows in US". BBC News. June 26, 2023. Retrieved February 14, 2025.
  23. ↑ Keys, Matthew (January 17, 2025). "Exclusive: Fubo, Ryan Reynolds shut down Maximum Effort Channel". The Desk. Retrieved January 18, 2025.
  24. ↑ Spangler, Todd (February 22, 2023). "Ryan Reynolds' Maximum Effort Part of Venture Building 1.2 Million-Square-Foot Studio in Canada (Exclusive)". variety.com. Variety. Retrieved October 4, 2023.
  25. ↑ Andreeva, Nellie (March 27, 2025). "Ryan Reynolds & His Maximum Effort Banner Ink First-Look Deal With 20th Television". Deadline. Retrieved March 28, 2025.
  26. ↑ Kit, Borys (August 14, 2025). "Brie Larson, Lily Collins, Jack Quaid, Henry Golding to Star in Amazon MGM Comedy 'Close Personal Friends'". The Hollywood Reporter. Retrieved September 26, 2026.
  27. ↑ Rubin, Rebecca (November 3, 2025). "'Eloise' Live-Action Movie Lands at Netflix With Ryan Reynolds Co-Starring". Variety. Retrieved September 26, 2026.
  28. ↑ Kroll, Justin (February 4, 2026). "Ryan Reynolds Buddy Comedy 'Mayday' From Apple Sets September Release Date". Deadline. Retrieved September 13, 2026.
  29. ↑ "Apple Original Films celebrates the world premiere of "Mayday"". Apple TV Press. Retrieved September 26, 2026.
  30. ↑ Hill, Sam (September 8, 2026). "Ryan Reynolds' 8/10 Action Spy Thriller Is Officially an Instant Streaming Hit". Polygon.com. Retrieved September 26, 2026.
  31. ↑ "Mayday (2026) | Rotten Tomatoes". www.rottentomatoes.com. Retrieved September 26, 2026.
  32. ↑ Gonzalez, Umberto (June 5, 2026). "Henry Cavill Joins Kevin Hart in High-Concept Netflix Action Comedy | Exclusive". TheWrap. Retrieved September 13, 2026.
  33. ↑ "SPY SCHOOL TV Series in the Works at Disney+, Ryan Reynolds' Maximum Effort Producing". GeekTyrant. September 6, 2026. Retrieved September 13, 2026.
  34. ↑ McClintock, Pamela (August 25, 2021). "How Ryan Reynolds Marketed 'Free Guy,' an Original Movie That Kept Getting Delayed". The Hollywood Reporter. Retrieved September 1, 2021.
  35. ↑ Lundstrom, Kathryn (April 7, 2021). "Match's Satan Returns to Wreak Havoc on Big Wireless Customers in New Mint Mobile Ad". Ad Week. Retrieved September 1, 2021.
  36. ↑ Diaz, Ann-Christine (October 1, 2020). "Almost Naked Hugh Jackman Wears Nothing But Boots In This Ad For R.M. Williams". Ad Age. Retrieved September 1, 2021.
  37. 1 2 Crook, Jordan (November 28, 2020). "How Ryan Reynolds and Mint Mobile worked without becoming the joke". TechCrunch. Retrieved September 1, 2021.
  38. 1 2 Hsu, Tiffany (December 9, 2019). "Peloton's Cringe-y Ad Got Everyone Talking. Its C.E.O. Is Silent". New York Times. Retrieved September 1, 2021.
  39. ↑ Sippell, Margeaux (December 2, 2020). "Satan and 2020 Are a 'Match Made in Hell' in Taylor Swift and Ryan Reynolds' Match.com Ad". The Wrap. Retrieved September 14, 2022.
  40. ↑ Griner, David (December 12, 2021). "Mr. Big Is Just Fine in Ryan Reynolds' Peloton Ad". Adweek. Retrieved December 13, 2021.
  41. ↑ Griner, David (February 3, 2022). "Ryan Reynolds and His Agency President Reflect on the Realities of Fastvertising". Adweek. Retrieved June 18, 2023.
  42. ↑ Griner, David (July 27, 2025). "Ryan Reynolds and His Agency President Reflect on the Realities of Fastvertising". Business Insider. Retrieved July 28, 2025.
  43. ↑ "Matthew and Camila McConaughey go pants-free to launch Pantalones Organic Tequila". The Drum. Retrieved September 26, 2026.
  44. ↑ "Ad of the Week: Pantalones Organic Tequila 'The Most Interesting Mom in the World' by Maximum Effort". www.campaignlive.co.uk. May 5, 2026. Retrieved September 26, 2026.
  45. ↑ Taylor, Drew (September 22, 2026). "'Coyote vs. Acme' Crosses $100 Million: Inside the Underdog's David vs. Goliath Marketing Campaign | Exclusive". TheWrap. Retrieved September 23, 2026.
  46. ↑ "Ryan Reynolds broadcasts his colonoscopy to spotlight cancer prevention". The Drum. Retrieved September 26, 2026.
  47. ↑ "Ryan Reynolds, Rob McElhenney Are Sharing Their Colonoscopies". September 13, 2022. Retrieved September 26, 2026.
  48. ↑ "Terry Crews and Ryan Reynolds Team Up to Raise Awareness About Colon Cancer". People.com. Archived from the original on July 24, 2025. Retrieved September 26, 2026.
  49. ↑ "DAK PRESCOTT JOINS RYAN REYNOLDS' MAXIMUM EFFORT AND THE COLORECTAL CANCER ALLIANCE TO". www.exactsciences.com. Retrieved September 26, 2026.
  50. ↑ "Katie Couric colonoscopy PSA". WKYC. Retrieved September 13, 2026.
  51. ↑ O'Rourke, Ryan (December 12, 2024). "Deadpool, Kidpool, and Lynda Carter Join Forces to Fight for SickKids in New Video". Collider. Retrieved September 26, 2026.
  52. ↑ "'What a loser': Blue Jays SickKids fans chirp Freddie Freeman in hilarious fundraising video". torontosun. Archived from the original on December 5, 2025. Retrieved September 26, 2026.
  53. ↑ September 03 2026, Shannon Miller. "Michael J. Fox and Harrison Ford simplify Parkinson's support in new Maximum Effort PSA". www.campaignlive.com. Retrieved September 26, 2026.{{cite web}}: CS1 maint: numeric names: authors list (link)
  54. ↑ Clinkscales, Jason (May 2, 2024). "Ryan Reynolds' Firm Invests in Vintage Apparel Maker Homage". Sportico.com. Retrieved September 26, 2026.
  55. ↑ "See Channing Tatum Step Up in Stok Cold Brew Super Bowl Ad". February 5, 2025. Retrieved September 26, 2026.
  56. ↑ "STōK Cold Brew Crashes the Super Bowl With Anthony Hopkins". February 2, 2024. Retrieved September 26, 2026.
  57. ↑ "Disney+ Greenlights New Docuseries From Maximum Effort Following SailGP's BONDS Flying Roos Australian Team and Co-Owners Hugh Jackman and Ryan Reynolds". Disney Plus Press. Retrieved September 26, 2026.
  58. ↑ Grobar, Matt (November 18, 2025). "Netflix Snaps Up Johnny Rosenthal Comedy Spec 'Aunt Roxie'; Ryan Reynolds' Maximum Effort, Amy Williams To Produce". Deadline Hollywood. Retrieved November 19, 2025.
  59. ↑ Kit, Borys (August 14, 2025). "Brie Larson, Lily Collins, Jack Quaid, Henry Golding to Star in Amazon MGM Comedy 'Close Personal Friends'". The Hollywood Reporter. Retrieved August 14, 2025.
  60. ↑ Kit, Borys (October 13, 2022). "Ryan Reynolds, 'Strange World' Writer-Director Qui Nguyen Tackling Movie Based on Disney Theme Park Attraction 'Society of Explorers and Adventurers'". The Hollywood Reporter. Archived from the original on October 14, 2022. Retrieved October 13, 2022.
  61. ↑ Kroll, Justin (September 27, 2022). "Paramount Lands Pitch 'Rachel Nevada' From Hannah Hafey And Kaitlin Smith; Ryan Reynolds' Maximum Effort Producing". Deadline. Retrieved February 28, 2023.
  62. ↑ Kit, Borys (February 23, 2023). "Ryan Reynolds to Star In, Produce Comedy 'Boy Band' for Paramount (Exclusive)". The Hollywood Reporter. Archived from the original on February 24, 2023. Retrieved February 28, 2023.
  63. ↑ Kit, Borys (December 1, 2023). "Ryan Reynolds, Channing Tatum Action-Comedy 'Calamity Hustle' Sparks Bidding War (Exclusive)". The Hollywood Reporter. Archived from the original on December 1, 2023. Retrieved December 1, 2023.
  64. ↑ Gonzalez, Umberto (March 27, 2020). "Ryan Reynolds in Talks to Play Dirk the Daring in Live-Action 'Dragon's Lair' Adaptation". TheWrap. Archived from the original on March 28, 2020. Retrieved March 28, 2020.
  65. ↑
  66. ↑
  67. ↑
  68. ↑ Kroll, Justin (November 3, 2025). "Netflix Boards Amy Sherman-Palladino and MRC's Adaptation Of The Classic Children's Book 'Eloise' With Mae Schenk And Ryan Reynolds On Board To Star". Deadline Hollywood. Retrieved November 3, 2025.
  69. ↑ Kroll, Justin (August 16, 2024). "New Regency And Maximum Effort To Adapt 'Eight Perfect Murders' With Harry Bradbeer Set To Direct". Deadline Hollywood. Retrieved August 16, 2024.
  70. 1 2 Lang, Brett (February 8, 2024). "Ryan Reynolds' Maximum Effort Productions and Paramount Pictures Extend First-Look Deal". Variety. Archived from the original on February 8, 2024. Retrieved February 8, 2024.
  71. ↑ D'Alessandro, Anthony (June 13, 2025). "Paramount Animation & Ryan Reynolds' Maximum Effort Making 'I Eat Poop: A Dung Beetle Story'; Josh Cooley In Talks To Direct". Deadline Hollywood. Retrieved June 13, 2025.
  72. ↑ Kenneth Branagh thriller starring Jodie Comer begins shooting in the UK
  73. ↑ Kit, Borys (November 7, 2025). "Ryan Reynolds Remaking 1970s Crime Movie 'Thunderbolt and Lightfoot' for Amazon MGM (Exclusive)". The Hollywood Reporter. Retrieved November 7, 2025.
  74. ↑ Fleming, Mike Jr. (December 14, 2023). "'Deadpool 3's Shawn Levy Boards Ryan Reynolds Heist Comedy As Director & Producer At Netflix". Deadline Hollywood. Retrieved July 12, 2024.
  75. ↑ Lang, Brent (November 25, 2024). "Ryan Reynolds' Maximum Effort, 'Free Guy' Writer Matt Lieberman Team With Paramount Animation for 'Mighty Mouse' Movie (Exclusive)". Variety. Retrieved November 25, 2024.
  76. ↑ Kroll, Justin (May 29, 2025). "Colin Trevorrow & Maximum Effort Team on Conspiracy Thriller At Paramount Pictures". Deadline Hollywood. Retrieved May 29, 2025.
  77. ↑ D'Alessandro, Anthony (February 11, 2026). "Universal, Lord & Miller & Maximum Effort's 'Everyday Parenting Tips' Sets Jonathan Krisel As Director; Travis Braun Adapting". Deadline Hollywood. Retrieved February 11, 2026.
  78. ↑ Maas, Jennifer (July 17, 2024). "Flula Borg-Hosted Video Game Show Ordered by Fubo, Ryan Reynolds' Maximum Effort Channel (Exclusive)". Variety. Retrieved July 17, 2024.
  79. ↑ Maglio, Tony (May 27, 2025). "Ryan Reynolds Celebrates Nature's Losers in Nat Geo's 'Underdogs' Trailer (Exclusive)". The Hollywood Reporter. Retrieved May 27, 2025.
  80. ↑ Cordero, Rosy (July 9, 2024). "'Welcome To Wrexham's Rob McElhenney & Ryan Reynolds Team With Eva Longoria On Series Following Mexico Soccer Club Necaxa". Deadline Hollywood.
  81. ↑ "Nickelodeon to Air Bedtime Stories with Ryan, Starring Ryan Reynolds, Beginning Monday, March 2, on Nick Jr. Channel" (Press release). Nickelodeon. February 19, 2026. Retrieved February 19, 2026 – via The Futon Critic.
  82. ↑ Haring, Bruce (July 21, 2023). "Ryan Reynolds To Co-Produce Nacelle's 'Biker Mice From Mars' Animated Series". Deadline Hollywood. Retrieved July 21, 2023.
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