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Simply (software company)

From Wikipedia, the free encyclopedia
(Redirected from JoyTunes)
Simply Ltd
IndustryCreative Hobbies
EdTech
Music
Art
Founded2017
FoundersYuval Kaminka, Yigal Kaminka, Roey Izkovsky
Headquarters
Tel Aviv
,
Israel
Key people
Yuval Kaminka, (CEO)
Yigal Kaminka, (Musical Director)
ProductsSimply Piano
Simply Guitar
Simply Sing
Simply Tune
Simply Draw
Websitehttps://www.hellosimply.com/

Simply (formerly JoyTunes) is a privately held company that develops mobile applications for learning music and drawing. Its apps include Simply Piano,[1] Simply Guitar, Simply Tune, Simply Sing, and Simply Draw.[2] In July 2022, JoyTunes rebranded as Simply.

Simply initially focused on music education, developing piano learning apps[3] alongside a patented note-recognition engine called MusicSense.[4] The technology powers several of the company's music apps[5] and supports acoustic instruments.[6]

Apps

[edit]

Simply Piano

[edit]

Simply Piano[7] launched in 2017 and is a subscription-based mobile application for iOS and Android designed to teach piano. In 2024, Simply announced a partnership with Trinity College London, allowing users who complete certain courses to be eligible for a TCL certificate.

Simply Piano XR

[edit]

In December 2024, Simply released[8] Simply Piano for Apple Vision Pro,[9] which includes a virtual keyboard allowing users to play without a physical instrument. The Simply Piano logo appeared during Apple's Vision Pro presentation at WWDC 2023. In 2025, Simply released Simply Piano for Android XR.[10]

Simply Guitar

[edit]

Simply Guitar is a subscription-based mobile application (iOS and Android) designed to teach guitar through personalized lessons. The app includes real-time AI-feedback, video lessons, and a library of songs across playing levels.[11]

Simply Draw

[edit]

Simply Draw[12] launched in 2023 and is a subscription-based mobile application (iOS and Android) that teaches users to draw with pencil on paper. Created by professional artists and powered by AI, Simply Draw[13] offers step-by-step video tutorials, real-time visual AI-feedback on actual drawings, and an AI-driven personalized learning path based on each learner's goals and progress. Available across skill levels and ages, it also includes a dedicated path for younger children.

Simply Tune

[edit]

Simply Tune is a free guitar tuning application developed by Simply Ltd, available on iOS and Android, supporting guitar, bass, and ukulele via automatic and manual tuning modes.

Simply Sing

[edit]

Simply Sing is a subscription-based mobile application (iOS and Android) that uses AI to help users develop their singing voice. The app listens in real time, providing personalized AI-feedback on pitch, tone, and key, and adapts to each user's level.

Funding and investors

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Simply has raised a total of $97 million in venture capital funding to date. Early funding rounds included:

  • $7M from angel investors and seed VCs in 2017.
  • Angel investors included Dana Messina[14] (former CEO of Steinway Musical Instruments[15])
  • $5 million Series A in August 2014, led by Aleph VC[16] with participation from Formation 8[17] and Genesis Partners[18]

In 2019, Simply announced that it raised $25 million in a round led by Tel Aviv-based venture capital firm Qumra Capital[19]. In 2021 Simply raised $50 million[20] from Google Ventures[21] (GV), Qualcomm Ventures[22] and Hearst Ventures.[23] The company has raised $97 million to date.[24]

Social impact

[edit]

In April 2024, Simply launched the Sheba Music Therapy Room[25] named Harmony at the Sheba Medical Center's rehabilitation hospital. Since its launch, the music room has been integrated into the hospital's therapeutic offering. It operates five days a week and offers rehabilitation patients lessons in piano, guitar and drums, as well as a full recording studio, music therapy and group sessions with professional music therapists and teachers from the Jerusalem Academy of Music and Dance.[26].

References

[edit]
  1. ↑ Stockton, Nick (2025-03-05). "Simply Piano Review: Want to Learn Piano? Start Here". American Songwriter. Retrieved 2025-07-29.
  2. ↑ "AI Art Tutors". TrendHunter.com. Retrieved 2025-07-29.
  3. ↑ "Simply Piano: Learn Piano Fast". App Store. 2025-07-29. Retrieved 2025-07-29.
  4. ↑ Tsafir, Yoni (2018-12-20). "A look under-the-hood of Simply Piano (Part 2)". Medium. Archived from the original on 2023-09-06. Retrieved 2025-07-29.
  5. ↑ Eaton, Kit (2016-09-14). "To Take Up a Musical Instrument, First Pick Up Your Phone". The New York Times. ISSN 0362-4331. Retrieved 2025-07-16.
  6. ↑ Eaton, Kit (2016-09-14). "To Take Up a Musical Instrument, First Pick Up Your Phone". The New York Times. ISSN 0362-4331. Retrieved 2025-07-16.
  7. ↑ "Simply Piano | Feel the joy of playing piano". Simply. Retrieved 2025-07-16.
  8. ↑ "Simply Piano | Feel the joy of playing piano". Simply. Retrieved 2025-07-16.
  9. ↑ Hall, Zac (2024-12-03). "Simply Piano now lets you learn to play through Apple Vision Pro — no keyboard required - 9to5Mac". 9to5Mac. Archived from the original on 2025-05-28. Retrieved 2025-07-16.
  10. ↑ Simply. "Simply expands its creative hobbies vision with the launch of Simply Piano for Android XR". www.prnewswire.com. Retrieved 2026-03-23.
  11. ↑ "Simply Guitar | Give your home the rock star it deserves". Simply. Retrieved 2025-07-16.
  12. ↑ "Simply Draw | Draw your own way". Simply. Retrieved 2025-07-16.
  13. ↑ Weissman, Rom (30 July 2024). "Simply Draw - AI feedback meets art - anyone can learn to draw". Product Hunt. Retrieved 2025-07-16.
  14. ↑ "Dana Messina". Forbes. Retrieved 2025-07-16.
  15. ↑ Inc, Steinway Musical Instruments. "Steinway CEO Dana Messina Steps Down; Chairman Michael Sweeney Appointed Interim CEO". www.prnewswire.com (Press release). Retrieved 2025-07-29. {{cite press release}}: |last= has generic name (help)
  16. ↑ "Aleph | Early Stage Venture Capital for Israeli Entrepreneurs". www.aleph.vc. Retrieved 2025-07-16.
  17. ↑ "Formation 8", Wikipedia, 2025-04-16, retrieved 2025-07-29
  18. ↑ "Genesis Partners", Wikipedia, 2025-01-06, retrieved 2025-07-29
  19. ↑ "Qumra Capital". Qumra Capital. Retrieved 2025-07-16.
  20. ↑ "JoyTunes raising $50m at $1b valuation". Globes. 2021-06-21. Retrieved 2025-07-16.
  21. ↑ "GV (Google Ventures)". GV. Retrieved 2025-07-16.
  22. ↑ "Home". Qualcomm Ventures. Retrieved 2025-07-16.
  23. ↑ "Ventures - HEARST". HEARST. Retrieved 2025-07-16.
  24. ↑ Hazani, Golan (2021-06-21). "JoyTunes joins unicorn club with $50 million round led by Google's investment arm". CTECH - www.calcalistech.com. Retrieved 2022-10-19.
  25. ↑ www.sheba.co.il https://www.sheba.co.il/geo-block-page. Retrieved 2025-07-16. {{cite web}}: Missing or empty |title= (help)
  26. ↑ "The Jerusalem Academy of Music and Dance". The Jerusalem Academy of Music and Dance. Retrieved 2025-07-16.
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