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Good Good (YouTube channel)

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Good Good
TypePrivate
Industry
  • Media
  • apparel
Founded2020
FoundersGarrett Clark
Stephen Castaneda
Matt Scharff
HeadquartersFrisco, Texas
Key people
Matt Kendrick (CEO)
Alex Puchala (CFO & COO)[1]
Years active2020–present
YouTube information
Channel
Genres
  • Sports
  • comedy
Subscribers2.12 million
Views719.3 million
Last updated: July 13, 2026
Websitegoodgoodgolf.com

Good Good is an American sports YouTube channel and company based in Frisco, Texas. Founded in 2020 by Garrett Clark, Stephen Castaneda, and Matt Scharff, the channel focuses around golf challenges and games, often with other sports figures. It is credited with popularizing the sport with a younger demographic in the 2020s.[2][3] Notable former members of the channel include Brad Dalke, Grant Horvat, and Luke Kwon.

The channel, whose CEO is Matt Kendrick, also operates a premium apparel brand, which, in 2025, was reported to have contributed to 75% of the company's monthly revenue.[4] They have also hosted multiple events featuring YouTube golf creators. In 2025, they became the title sponsor of the PGA Tour event the Good Good Championship.

History

[edit]

Although the Good Good YouTube channel was created on July 22, 2020, its first video, the group's house tour, was not uploaded until September of that year. The channel's founders were mainly originally from Kansas City, Kansas, relocating to Frisco for the channel. Garrett Clark, a baseball and soccer player in his youth, started a previous, non-golf YouTube channel when he was nine of himself playing the piano and building Legos; he only started playing golf at thirteen, when some of his friends convinced him to play with them at a six-hole par-3 course. It was a negative and frustrating experience for him until he, 85 yards out with a 7-iron, made a hole-in-one. Clark began playing in junior golf tournaments and uploading highlights from them to his YouTube channel, GM Golf, later dropping tournaments in favor of making golf trick shot videos. When GM Golf reached 30,000 subscribers, the NCAA informed Clark's father, that he was ineligible to join because of NIL rules at the time, although Clark claimed that he never accepted sponsorship money. He later joined the Kansas City Kansas Community College golf team, traveling for golf while also uploading ninety videos in ninety days for his channel.[2][5]

Despite all of his efforts, Clark's videos were unsuccessful and he was considering quitting his channel by the winter of his first year in college. He went out to dinner at IHOP with one of his best friends, Stephen Castaneda, and told him about his problems, leading to Castaneda offering to film with him to help.[2] Clark met Castaneda through both of their sisters, who were family friends.[6] He had initially brought Castaneda, a soccer player who had not played golf until he was seventeen, into the sport by playing challenges with him using random objects and items, which led him to adapt into liking golf. Clark also had his friend Matt Scharff join them; Clark first met Scharff when they were both around fourteen, after Clark joined Scharff and his brother once when they were playing a game. They met again in high school, playing for opposing teams, but did not become friends again until Clark responded to one of Scharff's Snapchat stories when they were in college.[5][6] With the assistance of Castaneda and Scharff, GM Golf grew from 30,000 to 170,000 subscribers in three months. After this success and the end of his freshman year in college, Clark considered dropping out of college to pursue YouTube, but his father, a financial advisor, said that Clark would need to make $60,000 from the channel in the three months over the summer to drop out. Despite having previously only made $5,000 from the channel, Clark succeeded in his father's goal and dropped out. His cousin, Micah "Tig" Morris, who had not played golf until 15,[7] joined the channel about a year later.[2] After dropping out of college, Clark, Morris, Castaneda, and Scharff quarantined at the Pursell Farms golf course in Alabama during the COVID-19 pandemic and created content there[5] alongside, for a short time, golfer George Bryan and football player Brice Butler.[2]

Tom "Bubbie" Broders, from Chicago, grew up playing baseball before getting interested in golf during middle school; he later dropped out of Miami University in Ohio, where he was a caddie, in his senior year to start a YouTube channel, Bubbie Golf. He met the other Good Good members via his channel, TikTok account, and playing Call of Duty, joining the group in summer 2020 after a meetup with them. When Clark was eighteen, he traveled to Palm Beach Atlantic University to see his girlfriend and met Grant Horvat. Horvat made appearances on the GM Golf channel and became popular with the fanbase before joining Good Good about a year and a half after the channel first started.[5][8] AJ Pujols, son of baseball player Albert Pujols, later joined the channel as a rotating member.[2] Colin Ross and Max Putnam, later members of the channel, initially started out as production experts and editors. They were both college friends from the University of Kansas and had worked on shows such as Cobra Kai. Ross initially reached out to Clark and was hired, later inviting Putnam.[5]

Grant Horvat, who left the channel in 2022.

Good Good launched a premium apparel brand of merchandise in March 2021.[2] The channel reached one million subscribers in 2022, becoming the second golf channel to do so—at that point, it was also the second most-subscribed golf channel on YouTube, only behind Rick Shiels. Clark's personal GM Golf channel later became the third channel to reach the milestone.[2][9] Luke Kwon started appearing on the channel in August 2022;[10] he had previously been in touch with Clark when Clark began to get serious about making videos, as Kwon had done content creation while in college.[5] Micah Morris and Grant Horvat left separately in 2022. Morris attributed the leave to "creative differences"[11] and Horvat wanted to focus on his own channel—Broders stated that Horvat was offered "the kitchen sink" to stay but turned it down.[12][13] The leave of Morris and Horvat shocked both fans and the members of the channel.[2][14] In late December, Good Good announced a deal with sports retail companies Dick's Sporting Goods and Golf Galaxy, placing their brand in stores across the nation. In January 2023, the channel announced a two-year, seven-figure partnership with Callaway Golf Company.[15] Calloway planned to create co-branded, limited-edition equipment alongside the channel.[16] Nick McInally, the Calloway's VP of marketing, noted that the Good Good-branded putters and golf balls set a record in the company for the fastest items to sell out. Discussions were held in order for Good Good to open its first brick-and-mortar store at the Omni PGA Frisco Resort & Spa, but the space was instead given to Vineyard Vines.[2]

In June 2023, Good Good hosted its inaugural Good Good Championship at the Westin Kierland Golf Club in Arizona, which had 63 players and a purse of $100,000. The tournament was application-only.[17] Brad Dalke joined the channel in August 2023. He had known Kwon from his time playing at the University of Oklahoma and first played with the rest of the group earlier in February, when they asked Dalke to collaborate with them when they played at the Oak Tree National in Oklahoma, where Dalke was practicing every day.[18] Castaneda, Clark, Dalke, and Scharff played pro–am alongside Min Woo Lee at the Desert Classic in January 2024. Lee got in contact with the group through Clark, who was close with Lee's manager and reached out to him first.[19][20] Good Good had also previously competed with Lululemon to sign Lee to an apparel endorsement, although Lee chose eventually Lululemon over the channel.[2] Good Good hosted the Good Good Desert Open the next month at the Grass Clippings Rolling Hills in Arizona. 26 teams of two competed in a scramble format.[21] Initially meant to be a prelude to the Phoenix Open, the stream, which was broadcast by NBC Sports, reached over 100,000 concurrent viewers.[2] A similar tournament, the Good Good Midwest Open, was held in June at the Pete Dye Course at French Lick in Indiana, with 15 duos for a purse of $100,000.[22][23][24] Kwon had left the channel the previous April, stating that he wanted to "take a bet on [himself]."[2] He was replaced by his longtime friend Sean Walsh, who first met Good Good in 2023 after being invited to play in one of their events and finishing second. The group liked him and invited him for more videos.[25][26] Members from the group also competed at the inaugural Creator Classic 1 in August.[27]

Brad Dalke, who left the channel in 2026.

In January 2025, Good Good announced that it had signed apparel deals with Joel Dahmen, Beau Hossler, John Pak, Willie Mack III, and Michael Block.[28][29] In February, Good Good aired the Good Good GolfNow Desert Knockout exclusively on Golf Channel; in a continuation of the Good Good Desert Open from the previous year, twelve duos competed in a knockout format.[21] Also in that month, Good Good also appeared on the third season of the television documentary series Full Swing[2] and acquired an ownership stake in the TGL team Los Angeles Golf Club.[30][31] In March, Good Good raised $45 million in funding through the Creator Sports Capital investor group. Good Good stated that the investment, which included over fifty investors such as football player Peyton Manning's Omaha Productions, would allow the company to create a sales team that will popularize the company's products internationally and also to hire a translation team for their videos.[32][33][34][35] Good Good hosted the Good Good Lonestar Shootout, a charity event of twelve duos of NFL players teaming with Good Good members in a scramble, at the Horseshoe Bay Resort in Texas in June.[36] In August, Dalke won the Creator Classic 4[37] and the inaugural 2025 Internet Invitational, splitting the latter's $1 million prize with his two other teammates.[38] The following month, they hosted the knockout tournament Good Good Golf King of the Mountain, which took place between eight duos at Kemper Lakes Golf Club in Illinois. It featured a $100,000 prize pool and a $50,000 donation to the winner's charity.[39][40]

In October 2025, it was announced that the PGA Tour would add the Good Good Championship, which was title sponsored by the channel, as an official event during the PGA Tour. The event will take place in November 2026 at Omni Barton Creek Resort & Spa.[41][42] Later that month, Good Good announced that it would be working with Golf Channel to revive The Big Break with its 24th season, Big Break x Good Good, set to be released in August 2026.[43][44] The show is set to be hosted by Scharff and Blair O'Neal with Clark and Broders acting as team captains. Dalke and Walsh will be two out of the twelve contestants participating in the competition at Horseshoe Bay Resort.[45] The next month, Good Good partnered with TGL's Boston Common Golf team to host the Boston Tee Party in the SoFi Center in Florida. The event featured musicians Niall Horan and Noah Kahan opposing each other in teams of three alongside members of Good Good.[46][22] In February 2026, the company announced that they would become the title sponsor of the North Texas PGA, official apparel provider of the organization's staff, and sponsor of junior events on its Ewing Automotive NTPGA Junior Tour.[47] Dalke left Good Good in June, stating that he wanted to focus on his wife's health.[48] The channel entered a partnership with fellow Dallas-based group Dude Perfect the next month, appearing on Dude Perfect's tours in exchange for Dude Perfect to license its brand to them.[49]

Content and operations

[edit]

Good Good's content mainly revolves around golf challenges and games. The channel is family-friendly; their core audience is primarily 18-to-34-year-olds.[50] Good Good frequently travels around the country and internationally to different golf courses to film their videos, which are typically 30–45 minutes long. Their routine is traveling for one week every month and then shooting 10–12 videos in that location.[18] Bryson DeChambeau is a frequent guest of the channel.[5] In 2024, the channel had ten editors or producers.[51]

Good Good structures itself as primarily a merchandise company;[51] its parent company is Scoreboard Ventures. One of the company's partners, Matt Kendrick, is the CEO of Good Good.[5] He had previously overseen the fishing channel Googan Squad and met Clark at a golf tournament.[34] The channel is based in Frisco, where Kendrick lives, as, when the channel started, it was easier to move the members to the city than to move his family to Kansas City. Good Good's Frisco house, which featured in the channel's first video, was a 6,000 sq ft (560 m2) residence leased from basketball player DeSagana Diop.[2]

When creating the Good Good channel, the group considered names such as the "Bogey Boys," "Birdie Boys," and "The Sandbaggers." The name Good Good was suggested by Kendrick, who originally thought of the name when he was in college and had not had a chance to use it until then. It comes from a term said between golfers at the putting green when both of their balls are close enough to the hole and they would rather not continue with putting, recording their scores as if they both made the short putts and moving on to the next hole.[2]

References

[edit]
  1. ↑ Carpenter, Josh (January 21, 2026). "Good Good Golf debuting new marketing campaign, partnering with Target". Sports Business Journal. Archived from the original on January 21, 2026. Retrieved July 14, 2026.
  2. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Swanger, Ben (April 15, 2024). "Good Good Golf is the Boy Band of the Links". D Magazine. Archived from the original on July 10, 2026. Retrieved July 13, 2026.
  3. ↑ Herzig, Gabby (August 16, 2024). "YouTube golf is taking over. Will the PGA Tour 'like and subscribe'?". The New York Times. ISSN 0362-4331. Archived from the original on September 9, 2025. Retrieved July 14, 2026.
  4. ↑ Maglio, Tony (August 23, 2025). "Swingers Club: How YouTube Made Golf Cool Again". The Hollywood Reporter. Archived from the original on March 25, 2026. Retrieved July 14, 2026.
  5. 1 2 3 4 5 6 7 8 Fairholm, Sean (December 2, 2022). "Good Good Redefines Golf Entertainment". Global Golf Post. Archived from the original on May 9, 2026. Retrieved July 13, 2026.
  6. 1 2 Weston, Michael (August 21, 2025). "Who Are The Good Good Golf Members?". Golf Monthly. Archived from the original on December 13, 2025. Retrieved July 14, 2026.
  7. ↑ DelVecchio, Matt (August 27, 2024). "Ranking the creators: How the 16-player field will do at East Lake - PGA TOUR". www.pgatour.com. Archived from the original on January 18, 2026. Retrieved July 14, 2026.
  8. ↑ Schmitt, Tim (June 4, 2025). "Good Good CEO says brand has big plans — and hopes to become 'top-five' golf company". Golfweek. Archived from the original on June 6, 2025. Retrieved July 14, 2026.
  9. ↑ Sheehy, Mackenzie (July 10, 2025). "'Fore' the likes: North Texas spawns some of golf's biggest influencers". Dallas News. Archived from the original on October 11, 2025. Retrieved July 14, 2026.
  10. ↑ Osborne, Ryan (October 28, 2022). "A North Texas pro golfer nearly died in a golf cart accident. He lived to tell his story". WFAA. Archived from the original on January 22, 2026. Retrieved July 13, 2026.
  11. ↑ Fasano, Michael (December 3, 2022). "ANOTHER Member of Good Good Leaves the Popular YouTube Golf Group". Golficity. Archived from the original on February 15, 2023. Retrieved July 13, 2026.
  12. ↑ Fasano, Michael (December 5, 2022). ""Two Sides to Every Story" | Grant Horvat Explains Why He Left Good Good". Golficity. Archived from the original on December 12, 2023. Retrieved July 13, 2026.
  13. ↑ Heath, Elliott (January 24, 2023). "TaylorMade Signs Former Good Good Stars Micah Morris And Grant Horvat". Golf Monthly. Archived from the original on October 12, 2025. Retrieved July 13, 2026.
  14. ↑ Connor, Lee (March 22, 2025). "Grant Horvat now confirms the 'main' reason why he left Good Good golf two years after the controversial decision". The Golfing Gazette. Retrieved July 14, 2026.
  15. ↑ Barba, John (January 3, 2023). "Breaking: Good Good Golf Partners with Callaway". MyGolfSpy. Archived from the original on October 21, 2025. Retrieved July 13, 2026.
  16. ↑ Marksbury, Jessica (January 4, 2023). "Why Callaway is partnering with content creators Good Good Golf". Golf. Archived from the original on December 8, 2025. Retrieved July 13, 2026.
  17. ↑ Baldwin, Mark (June 27, 2023). "A Good Good Experience". Monday Q Info. Archived from the original on April 15, 2026. Retrieved July 13, 2026.
  18. 1 2 MacLeod, Ken (April 4, 2024). "Dalke enjoying his time with popular Good Good Golf team - Golf Oklahoma". Archived from the original on June 19, 2024. Retrieved July 13, 2026.
  19. ↑ Powers, Shad (January 17, 2024). "PGA's Min Woo Lee teams with YouTube golf sensations Good Good in American Express pro-am". The Desert Sun. Archived from the original on January 31, 2024. Retrieved July 13, 2026.
  20. ↑ Gutelle, Sam (January 19, 2024). "The golfers of Good Good joined the PGA's Min Woo Lee for a pro-am partnership". Tubefilter. Archived from the original on February 2, 2025. Retrieved July 13, 2026.
  21. 1 2 Kelly, Todd (February 7, 2024). "Good Good Desert Open to be played under the lights at Grass Clippings at Rolling Hills in Arizona". Golfweek. Retrieved July 13, 2026.
  22. 1 2 Gavrich, Tim (June 3, 2024). "Good Good Golf's latest golf influencer gathering aims to combine big personalities and a stunning venue". Golf Advisor. Archived from the original on July 23, 2025. Retrieved July 13, 2026.
  23. ↑ "Good Good Golf Midwest Open comes to Pete Dye Course". WBIW. June 18, 2024. Archived from the original on August 7, 2025. Retrieved July 13, 2026.
  24. ↑ Del Barba, Britt (June 19, 2024). "Good Good Golf merges generations of fans at French Lick Resort". WLKY. Retrieved July 14, 2026.
  25. ↑ Meehan, Jim (August 24, 2024). "Good Good, for now: Former Gonzaga golfer Sean Walsh's improbable path to East Lake ahead of FedEx Cup final". Spokesman.com. Archived from the original on November 18, 2025. Retrieved July 14, 2026.
  26. ↑ Hall, Mike (May 14, 2025). "Good Good Star Progresses To US Open Final Qualifying". Golf Monthly. Archived from the original on December 20, 2025. Retrieved July 14, 2026.
  27. ↑ Jourdan, Cameron (August 14, 2024). "Paige Spiranac, Good Good members in field for 'Creator Classic' at Tour Championship". Golfweek. Retrieved July 14, 2026.
  28. ↑ Hamel, Riley (January 15, 2025). "YouTube group Good Good signs several PGA Tour pros, including Joel Dahmen". Golfweek. Archived from the original on January 30, 2025. Retrieved July 14, 2026.
  29. ↑ Hall, Mike (January 15, 2025). "Good Good Golf Signs Pros Including Joel Dahmen And Michael Block To Apparel Deals". Golf Monthly. Archived from the original on December 20, 2025. Retrieved July 14, 2026.
  30. ↑ Fairholm, Sean (February 3, 2025). "Why Good Good's Latest Move Signals a New Era". MyGolfSpy. Archived from the original on October 21, 2025. Retrieved July 14, 2026.
  31. ↑ Colgan, James (February 4, 2025). "Good Good Golf 'expands' deal with NBC Sports, buys TGL ownership stake". Golf. Retrieved July 14, 2026.
  32. ↑ Hale, James (March 20, 2025). "Good Good just got $45 million to grow its YouTube golf empire". Tubefilter. Archived from the original on May 29, 2025. Retrieved July 14, 2026.
  33. ↑ Carpenter, Josh (October 22, 2025). "Good Good Golf raises $45M in new funding round". Sports Business Journal. Retrieved July 14, 2026.
  34. 1 2 Hayes, Dade (March 20, 2025). "Good Good Golf Hoists New Trophy With $45M Investment Round; Peyton Manning's Omaha Productions Among Backers". Deadline. Archived from the original on June 27, 2025. Retrieved July 14, 2026.
  35. ↑ James, Colgan (March 21, 2025). "After $45 million funding round, Good Good CEO hints at 'global' future". Golf. Retrieved July 14, 2026.
  36. ↑ Ochoa, R. J. (June 5, 2025). "Good Good had quite the event in Austin". SB Nation. Archived from the original on July 27, 2025. Retrieved July 14, 2026.
  37. ↑ Cameron, Alistair (August 20, 2025). "Good Good's Brad Dalke sweeps field for victory at Creator Classic at East Lake - PGA TOUR". www.pgatour.com. Archived from the original on January 19, 2026. Retrieved July 14, 2026.
  38. ↑ Cole, Mike (November 18, 2025). "Internet Invitational Winner Makes Bold Claim About Future of Golf". HEAVY. Archived from the original on January 5, 2026. Retrieved July 14, 2026.
  39. ↑ Lis, Walter (September 3, 2025). "Good Good Golf King of the Mountain at Kemper Lakes - Chicago Golf Report". Archived from the original on March 14, 2026. Retrieved July 14, 2026.
  40. ↑ Dudek, Mitch (September 3, 2025). "Palatine native and viral YouTube golf content creator Tom 'Bubbie' Broders returns home to host tournament". Chicago Sun-Times. Archived from the original on April 1, 2026. Retrieved July 14, 2026.
  41. ↑ Colgan, James (October 20, 2025). "Good Good Golf to sponsor new PGA Tour event, signaling growth of YouTube golf". Golf. Retrieved July 14, 2026.
  42. ↑ Perry, Alex (October 20, 2025). "YouTube golfers Good Good Golf to sponsor new PGA Tour event". www.todays-golfer.com. Archived from the original on March 5, 2026. Retrieved July 14, 2026.
  43. ↑ Carpenter, Josh (July 14, 2026). "Golf Channel bringing back 'Big Break' alongside Good Good Golf". Sports Business Journal. Archived from the original on October 26, 2025. Retrieved July 14, 2026.
  44. ↑ Shanfeld, Ethan (October 22, 2025). "'Big Break' Revived by Golf Channel for Season 24 After 11-Year Hiatus". Variety. Archived from the original on November 2, 2025. Retrieved July 14, 2026.
  45. ↑ Colgan, James (October 22, 2025). "Golf Channel is bringing back a beloved show ... with a YouTube twist". Golf. Archived from the original on February 14, 2026. Retrieved July 14, 2026.
  46. ↑ Carpenter, Josh (November 21, 2025). "TGL's Boston Common Golf hosting influencer event at SoFi Center on Friday". Sports Business Journal. Archived from the original on November 22, 2025. Retrieved July 14, 2026.
  47. ↑ Townsend, Brad (February 17, 2026). "Good Good Golf announces title sponsorship with Northern Texas PGA". Dallas News. Retrieved July 14, 2026.
  48. ↑ Bentley, Coleman (June 25, 2026). "Brad Dalke announces departure from Good Good Golf due to family health issues". GolfDigest.com. Retrieved July 14, 2026.
  49. ↑ Moses, Lucia (July 8, 2026). "Good Good and Dude Perfect's next trick: teaming up across products, events, and more". Business Insider. Archived from the original on July 9, 2026. Retrieved July 14, 2026.
  50. ↑ Meyers, Alyssa (February 24, 2026). "How Good Good Golf is carving out its place in golf history". Marketing Brew. Archived from the original on May 29, 2026. Retrieved July 14, 2026.
  51. 1 2 Colgan, James (November 7, 2024). "6 key lessons from Good Good Golf's YouTube success". Golf. Archived from the original on April 26, 2025. Retrieved July 14, 2026.
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