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HubSpot

From Wikipedia, the free encyclopedia
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HubSpot, Inc.
TypePublic
IndustrySoftware
FoundedJune 2006; 20 years ago (2006-06)
Founders
Headquarters
Cambridge, Massachusetts, U.S.
Key people
RevenueIncrease US$2.63 billion (2024)
Negative increase US$−68 million (2024)
Increase US$4.63 million (2024)
Total assetsIncrease US$3.79 billion (2024)
Total equityIncrease US$1.91 billion (2024)
Number of employees
8,246 (2024)
Websitehubspot.com
Footnotes
[1]

HubSpot, Inc. is a US customer relationship management firm and data broker.[2] It is headquartered in Cambridge, Massachusetts.[3]

As of 2024, HubSpot is an unregistered data broker. Data broker are companies that collects and sells personal data, both public and private, through various means of data and web scraping. The company claims to provide tools for social media marketing and search engine optimization.[4][5][6][7][8]

In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools.[9] One such tool, the Marketing Grader, assessed and scored website performance.[10][11] The company introduced a Twitter tracking feature in 2011.[12][13]

History

[edit]

In 2010, HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton.[14][15] The company also introduced new software for personalizing websites for each visitor.[16] According to Forbes, HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees."[17][18]

HubSpot filed for an IPO with the Securities and Exchange Commission on August 25, 2014, requesting to be listed on the New York Stock Exchange under the ticker symbol HUBS.[19]

In July 2017, HubSpot acquired Kemvi, which applies artificial intelligence and machine learning to help sales teams.[20]

On January 31, 2023, HubSpot announced the first layoffs in the company's history. Affecting approximately 500 employees, this layoff eliminated 7% of its total workforce. On the same day, HubSpot also announced plans to restructure its Cambridge campus, centralizing operations within a nearby office the company had already been leasing.[21][22]

Hubspot announced its acquisition of B2B intelligence firm Clearbit in November 2023.[23][24] Later that year in September, HubSpot announced the launch of HubSpot AI, an AI-powered service for marketing, sales and service departments, and the relaunch of Sales Hub.[25]

In April 2024, Reuters reported that Google was considering a bid to acquire HubSpot.[26] The report led to shares of the company spiking by 5%.[27] This news garnered a mixed response from industry leaders and users, 48% said they would be triggered to consider alternative software.[28] In July, it was reported that Google had given up on its effort to acquire the company.[29][30]

In December, 2024, HubSpot acquired Frame AI.[31][32]

In November 2025, the company acquired XFunnel, an Israeli startup developing tools for AI-driven search and "answer engine" optimization.[33]

In February 2026, HubSpot acquired the creator-led entrepreneurship publication Starter Story.[34]

Controversy

[edit]

In July 2015, HubSpot's CMO, Mike Volpe, was dismissed for violating HubSpot's code of business conduct. It was found that he tried to obtain a draft copy of the book Disrupted: My Misadventure in the Start Up Bubble, written by his former employee Daniel Lyons.[35][36] According to an article in The Boston Globe, records obtained under the Freedom of Information Act indicated that HubSpot executives considered the book "a financial threat to HubSpot" and Volpe used "tactics such as email hacking and extortion" in the attempt to prevent the book from being published.[37]

In April 2016, after his book was published, Lyons wrote in The New York Times that HubSpot had a "frat house" atmosphere. He also called the company a "digital sweatshop" in which workers had little job security.[38] Later that month, HubSpot's founders gave an official response to the book, in which they addressed several, but not all, of Lyons' claims.[39]

In March 2026, HubSpot amended its bylaws to designate U.S. federal courts as the exclusive forum for securities law claims. The change was intended to streamline litigation, reduce the risk of parallel proceedings in multiple jurisdictions, and provide greater procedural consistency.[40]

Reception

[edit]

The Boston Business Journal named HubSpot a "Best Place to Work in 2012".[41] In 2015, the company was named the best large company to work for in Massachusetts by The Boston Globe.[42][43] In 2017, HubSpot was named seventh by CNBC as one of the best places to work.[44] Glassdoor named HubSpot the best place to work in 2020 and the #2 best place to work in 2022.[45][46] By July 2026, HubSpot's overall employee rating on Glassdoor had declined to 3.4 out of 5, based on employee reviews submitted to the platform.[47] In 2024, HubSpot was listed among the top marketing & digital advertising software products by G2, a platform that ranks software products based on user reviews and ratings.[48]

In January 2026, PCMag named HubSpot Marketing Hub its Best Overall email marketing software and awarded it an Editors’ Choice distinction, highlighting its integrated CRM and marketing automation features while noting its pricing complexity and learning curve.[49]

References

[edit]
  1. ↑ "HubSpot, Inc. 2024 Annual Report". U.S. Securities and Exchange Commission. February 12, 2025.
  2. ↑ Staff, S. C. (December 31, 2024). "Unregistered data brokers flagged by Texas". SC Media. Retrieved August 7, 2026. Texas has alerted half a dozen companies — including Affinity Solutions, Fifty Technology, HubSpot Inc., LoopMe Limited, Spectrum Mailing Lists, and ZenLeads Inc. — to immediately register to the state's data broker registries to avoid daily fines of at least $100 for each day that they are unregistered [...] Such an action from Texas comes as more states crack down on unregistered data brokers, with California subjecting Growbots Inc. and UpLead LLC to nearly $35,000 in penalties each after failing to adhere to data broker registration rules under the state's Delete Act.
  3. ↑ HubSpot. "Contact Us | HubSpot". www.hubspot.com. Retrieved June 24, 2025.
  4. ↑ Stone, Avery (August 8, 2011). "HubSpot wants to be Salesforce.com for small business". Fortune Magazine. Archived from the original on March 3, 2012. Retrieved February 27, 2012.
  5. ↑ Gage, Deborah (March 8, 2011). "Google Ventures, Sequoia, Salesforce Give HubSpot $32M". The Wall Street Journal. Retrieved December 27, 2013.
  6. ↑ Steenburgh, Thomas; Avery, Jilly; Dahod, Naseem (January 24, 2011), HubSpot: Inbound Marketing and Web 2.0, retrieved December 30, 2013
  7. ↑ McCarthy, Kevin (May 26, 2011). "The Tech Behind HubSpot". BostInno. Retrieved February 27, 2012.
  8. ↑ "HubSpot adds customer service tools to its marketing platform". TechCrunch. May 11, 2018. Retrieved August 6, 2019.
  9. ↑ Psaty, Kyle (April 27, 2010). "HubSpot's New Alerts Grader Cures Social Media Email Overload". BostInno. Retrieved December 28, 2013.
  10. ↑ Ha, Anthony (May 16, 2008). "Marketing software company HubSpot raises $12M". VentureBeat. Retrieved February 27, 2012.
  11. ↑ Gomer, Gregory (December 6, 2011). "HubSpot Marketing Grader Launches: We Put 30 Boston Startups Head to Head #Deathmatch". Bostinno. Retrieved February 27, 2012.
  12. ↑ Gomer, Gregory (August 10, 2011). "HubSpot Powers Useful Tool to Track ReTweets, Suffers Unfortunate Name: WhoretweetedMe". BostonInno. Retrieved February 27, 2012.
  13. ↑ Dugan, Lauren (August 16, 2011). "Find Out Which Influencers Retweeted You". MediaBistro. Archived from the original on January 14, 2012. Retrieved February 27, 2012.
  14. ↑ Rao, Leena (August 18, 2011). "HubSpot Buys Social Media Management Platform And App Directory Oneforty". TechCrunch. Retrieved February 27, 2012.
  15. ↑ O’Dell, Jolie (August 18, 2011). "Twitter app store Oneforty acquired by HubSpot". VentureBeat. Retrieved February 27, 2012.
  16. ↑ Alspach, Kyle (December 14, 2011). "HubSpot: What we're working on now will change the Internet". Boston Business Journal. Retrieved February 27, 2012.
  17. ↑ Schaeffer, Chuck. "HubSpot Marketing Software Review—An Independent Marketing Software Analysis". CRMSearch. Archived from the original on September 30, 2018. Retrieved January 27, 2014.
  18. ↑ Colao, J.J. (March 15, 2012). "HubSpot Looks to Pounce as Traditional Marketing Gets "Obliterated"". Forbes. Retrieved December 29, 2013.
  19. ↑ "S-1".
  20. ↑ Ha, Anthony. "HubSpot acquires Kemvi to bring more AI into its sales and marketing platform". TechCrunch. Retrieved November 2, 2017.
  21. ↑ "HubSpot Slashes 500 Jobs in Latest Tech Layoffs". CMSWire.com. Retrieved March 27, 2023.
  22. ↑ Movement, Q. ai-Powering a Personal Wealth. "PayPal, HubSpot And Workday Are The Latest To Announce Mass Layoffs". Forbes. Retrieved March 27, 2023.
  23. ↑ Sarah Perez (November 1, 2023). "HubSpot picks up B2B data provider Clearbit to enhance its AI platform". Tech Crunch. Retrieved November 2, 2023.
  24. ↑ "CRM Firm HubSpot Acquires B2B Intelligence Company Clearbit". Pymnts. November 1, 2023. Retrieved November 2, 2023.
  25. ↑ "HubSpot Unveils HubSpot AI and New Sales Hub at INBOUND 2023". Businesswire (Press release). September 6, 2023. Archived from the original on March 29, 2024. Retrieved March 29, 2024.
  26. ↑ Sen, Anirban; Vinn, Milana (April 4, 2024). "Exclusive: Google parent Alphabet weighs offer for HubSpot". Reuters. Retrieved April 8, 2024.
  27. ↑ Koller, Alex (April 4, 2024). "Alphabet reportedly weighing offer for HubSpot, sending shares in the $32 billion marketing company up 5%". CNBC. Retrieved April 8, 2024.
  28. ↑ Rijn, Jordie van (April 23, 2024). "Research on the Google HubSpot acquisition: 48% would consider switching". Email vendor selection. Retrieved May 5, 2024.
  29. ↑ Gould, Ryan (July 10, 2024). "Google Parent Alphabet Shelves Efforts to Acquire HubSpot". Bloomberg.com. Retrieved July 13, 2024.
  30. ↑ Miller, Ron (July 12, 2024). "Boston VCs are pleased that HubSpot will remain an independent company". TechCrunch. Retrieved July 13, 2024.
  31. ↑ Rangan, Yamini (December 6, 2024). "Welcoming Frame AI to the HubSpot Team". Hubspot. Retrieved October 6, 2024.
  32. ↑ Raquel, C (December 25, 2025). "HubSpot Enhances CRM Capabilities with Frame AI Acquisition". Cat Media. Retrieved January 8, 2026.
  33. ↑ "HubSpot acquires 10-month-old Israeli AI startup XFunnel in first local deal". Calcalist Tech. November 2, 2025. Retrieved March 19, 2026.
  34. ↑ "HubSpot Acquires YouTube-Based Media Brand Starter Story". Adweek. February 23, 2026. Retrieved March 19, 2026.
  35. ↑ "HubSpot fires marketing chief, sanctions CEO over an incident involving book about the company". Archived from the original on July 31, 2015. Retrieved July 30, 2015.
  36. ↑ My Year in Startup Hell, Dan Lyons in Fortune, April 2016
  37. ↑ Extortion, hacking claims sparked HubSpot investigation, FBI records show, The Boston Globe, 24 March 2016
  38. ↑ Lyons, Dan (April 9, 2016). "Congratulations! You've Been Fired". The New York Times.
  39. ↑ Primack, Dan (April 12, 2016). "HubSpot (Finally) Responds to Dan Lyons' Book". Fortune.
  40. ↑ "HubSpot Narrows Securities Claims To Federal Courts Reshaping Governance Risk". Simply Wall St. March 13, 2026. Retrieved March 19, 2026.
  41. ↑ Regan, Keith (June 10, 2011). "HubSpot's West Coast attitude gets talent". Boston Business Journal. Retrieved February 27, 2012.
  42. ↑ Sarah Shemkus,"HubSpot Tops List of Large Companies" The Boston Globe, 12 November 2015 (page visited 16 June 20,16)
  43. ↑ "8 companies with the best vacation perks". CNN Money. June 6, 2011. Archived from the original on April 28, 2012. Retrieved February 27, 2012.
  44. ↑ Dickler, Jessica (December 6, 2017). "These are the best places to work in 2018". CNBC. Retrieved August 6, 2019.
  45. ↑ Best Places to Work 2020 Glassdoor
  46. ↑ "Best Places to Work | Glassdoor". www.glassdoor.com. Retrieved September 8, 2025.
  47. ↑ "HubSpot Reviews: What Is It Like to Work At HubSpot?". Glassdoor. Retrieved July 20, 2026.
  48. ↑ "Best Marketing & Digital Advertising Software Products for 2024". G2. G2. p. 1.
  49. ↑ Zamora, Gabriel (January 26, 2026). "The Best Email Marketing Software for 2026". PCMag. Retrieved March 18, 2026.

Further reading

[edit]
  • Halligan, Brian; David Meerman Scott; Dharmesh Shah (2010). Inbound Marketing: Get Found Using Google, Social Media and Blogs. John Wiley & Sons, Inc. ISBN 978-0-470-49931-3.
  • Lyons, Daniel (2016). Disrupted: My Misadventure in the Start Up Bubble. Hachette Books. ISBN 978-0316306089.
[edit]
  • Business data for HubSpot:


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