Draft:Shift (Australian company)
Submission declined on 23 April 2026 by Robert McClenon (talk).
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Submission declined on 13 March 2026 by Pythoncoder (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate, draft, or rewrite article content.
Declined by Pythoncoder 6 months ago.Please delete the portions which were LLM-generated, and summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have used an LLM but you believe that your use is covered by one of the two exceptions (basic copyediting and translation between two languages in which you are fully fluent), please provide a transcript of the prompt(s) you used while writing your draft (see the how-to guide). Reviewers can make mistakes. If you have not received any LLM assistance, you may seek a second opinion at the AfC Help Desk. See the advice page on large language models for more information. | |
Comment: This draft is written from the viewpoint of the company, focusing on what the company says about itself. Corporate notability is based on what independent reliable sources have written about the subject.Not every business corporation is notable, and this draft does not establish corporate notability. You may ask for advice about corporate notability at the Teahouse. Robert McClenon (talk) 06:05, 23 April 2026 (UTC)
| Formerly | GetCapital |
|---|---|
| Industry | Financial technology |
| Founded | 2014 |
| Founder | Jamie Osborn |
| Headquarters | Sydney, Australia |
| Products | Business overdrafts, equipment finance, working capital finance, trade credit |
Shift is an Australian financial technology company focused on lending to small and medium-sized enterprises (SMEs). It was founded in 2014 by Jamie Osborn as GetCapital and rebranded to Shift in 2021.[1][2]
History
[edit]Shift was established in Sydney in 2014 as GetCapital, initially offering unsecured lending products to small businesses.[3]
In 2015, the company entered partnerships with organisations including Alibaba and Qantas to expand distribution of its lending products.[4][5]
During the late 2010s, online SME lenders emerged as alternatives to traditional bank lending as credit conditions tightened.[6]
The company introduced a business overdraft product in 2020.[7]
Shift participated in the Australian Government’s SME Loan Guarantee Scheme during the COVID-19 pandemic.[8]
In 2021, the company rebranded from GetCapital to Shift.[9]
Funding
[edit]Shift has received investment from institutional and venture capital investors.
In 2020, the company secured backing from Challenger and Macquarie Capital.[10]
In 2023, it raised funding from Sequoia Capital.[11]
In 2024, the company completed a funding round led by Peak XV Partners.[12]
Industry
[edit]Shift operates within Australia’s non-bank lending sector, which includes lenders such as Prospa and Judo Bank.[13]
The sector expanded during the late 2010s as major banks reduced exposure to SME lending and demand increased for faster, technology-driven credit assessment.[14]
Business model
[edit]Shift provides lending products to small and medium-sized enterprises, including business overdrafts, equipment finance and trade credit.[15]
References
[edit]- ↑ "The tech deals you need to know". Australian Financial Review. 2023.
- ↑ "Aussie fintech Shift lands $18m in Series C funding". FinTech Futures. 2023.
- ↑ "The tech deals you need to know". Australian Financial Review. 2023.
- ↑ "Fintech firm GetCapital ties up with China's Alibaba". The Australian.
- ↑ "Qantas, GetCapital in rewards tie-up". The Australian.
- ↑ "M&A in online business lending sector tipped as banks move in". Australian Financial Review. 2017.
- ↑ "Non-bank launches bankless overdraft". Mortgage Professional Australia.
- ↑ "SME loan scheme off to a rocky start". Australian Financial Review. 2020.
- ↑ "GetCapital rebrands as Shift, pivots from lender to broker platform". The Adviser.
- ↑ "Challenger, Macquarie Capital back fintech GetCapital". Australian Financial Review. 2020.
- ↑ "Business lender Shift banks $27 million from Sequoia Capital". Startup Daily. 2023.
- ↑ "Peak XV backs Shift in Series D funding round". Startup Daily. 2024.
- ↑ "M&A in online business lending sector tipped as banks move in". Australian Financial Review. 2017.
- ↑ "M&A in online business lending sector tipped as banks move in". Australian Financial Review. 2017.
- ↑ "The tech deals you need to know". Australian Financial Review. 2023.
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