Punch (website)
| Founded | 2013 |
|---|---|
Country of origin | US |
| Owners |
|
| Founders | Talia Baiocchi Aaron Wehner |
| Editors | Talia Baiocchi (editor-in-chief) Chloe Frechette (deputy editor) |
| Website | https://www.punchdrink.com |
Punch is an online media website covering drinks, drinking culture, and nightlife. The website was founded by Talia Baiocchi and Aaron Wehner in 2013.[1] The site has been recognized six times by the James Beard Foundation Awards.[2]
Vox Media acquired Punch in 2021 as a companion site to Eater.[3] In 2026, Penske Media Corporation, the largest shareholder of Vox Media, agreed to acquire a number of the company's brands, consolidating its existing publishing portfolio into a new subsidiary, PMX, comprising over 25 titles, thereby strengthening its position as the largest digital media publisher.
History
[edit]The drinks and nightlife site Punch is a brand of the digital media company Vox Media.[4] It covers drinking culture and home bartending, offering feature stories and guides alongside a cocktail recipe database with over 2,500 recipes. The property earns revenue via advertising, sometimes displaying content generated by Vox Creative.[5]
Punch was founded in 2013 by current editor-in-chief Talia Baiocchi and Aaron Wehner, with Baiocchi serving as the site’s editor-in-chief. The site was initially focused around wine, spirits, cocktails, and nightlife.[6][1] In August 2021, Punch was acquired by Vox Media as a companion brand to Eater, expanding coverage to include social videos.[4] In 2023, Punch launched Pre Shift, a newsletter for the hospitality industry, in collaboration with Eater.[7]
Organization
[edit]In 2013, Leslie Pariseau joined Punch as the site's founding deputy editor, and later, features editor.[8] In 2023, Jess Mayhugh joined as Punch’s managing editor; and in November 2024, Chloe Frechette was named executive editor.[9] Talia Baiocchi was named the GM of Punch as well as Eater, Thrillist, and PS — Vox Media’s lifestyle editorial brands — in November 2024.[10]
Reception
[edit]Punch has been described by The Wall Street Journal as "a hip online magazine devoted to wine and cocktails."[8]
The brand's content has been nominated for six and won three James Beard Foundation Awards.[2]
References
[edit]- 1 2 critic, S. Irene Virbila S. Irene Virbila is a former restaurant; in 2015, wine columnist for the Los Angeles Times She left (2013-09-06). "PUNCH, a new online magazine, will focus on the culture of drinking". Los Angeles Times. Retrieved 2024-05-03.
{{cite web}}: CS1 maint: numeric names: authors list (link) - 1 2 "Awards Search | James Beard Foundation". www.jamesbeard.org. Retrieved 2024-03-28.
- ↑ Media, Vox (2021-08-23). "Vox Media acquires James Beard Award-winning Punch as part of food and restaurant network Eater". Vox Media. Retrieved 2024-05-03.
- 1 2 Fischer, Sara (August 23, 2021). "Vox Media acquires cocktail media brand "Punch"". Axios.
- ↑ Stenberg, Mark (2021-08-23). "Vox Media Acquires Drinks Publisher Punch". www.adweek.com. Retrieved 2024-03-28.
- ↑ Media, Vox (2023-11-14). "Punch Celebrates its 10-Year Anniversary". Vox Media. Retrieved 2024-03-28.
- ↑ Eater Staff (2023-07-21). "Sign Up for Pre Shift". Eater. Retrieved 2024-03-28.
- 1 2 Teague, Lettie. "Brooklyn-Based Editors Try to Marry Worlds of Wine, Cocktails". WSJ. Retrieved 2024-03-28.
- ↑ Punch. "About Us". PUNCH. Retrieved 2024-03-28.
- ↑ Eater Staff (2024-11-08). "Talia Baiocchi Promoted to General Manager of Eater, PS, Punch and Thrillist". Eater. Retrieved 2024-11-15.
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