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// Workers AI · dad joke modeWhat did WLKF say to its date? You're my walk.

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(Redirected from W244BJ)

WLKF
Broadcast area
Central Florida and Winter Haven
Frequency1430 kHz
BrandingTalk Radio 96.7
Programming
FormatTalk radio
AffiliationsFox News Radio
Ownership
OwnerMARC Media Group
(MARC Radio Lakeland, LLC)
History
First air date
May 15, 1936 (1936-05-15)
Call sign meaning
Lakeland Florida
Technical information[1]
Licensing authority
FCC
10341
ClassB
Power
  • 5,000 watts (day)
  • 1,000 watts (night)
Transmitter coordinates
28°2′27.00″N 81°56′8.00″W / 28.0408333°N 81.9355556°W / 28.0408333; -81.9355556
Translator96.7 W244BJ (Lakeland)
Links
Public license information
Websitewww.wlkf.com

WLKF (1430 AM, "Talk Radio 96.7") is a commercial radio station licensed to Lakeland, Florida, United States, serving Central Florida. It carries a talk radio format and is owned by MARC Media Group.[2]

Programming is also heard on FM translator W244BJ at 96.7 MHz in Lakeland.

History

[edit]

On May 15, 1936, the station first signed on as WLAK. It was an NBC Red Network affiliate. It stayed with NBC throughout the 1960s. The call letters were changed to WQPD on December 1, 1971.

In the early 1980s, another call letter change took place, switching to the current WLKF. The station began airing a full service adult contemporary sound. The format lasted until 1987 when it switched to its current talk radio format.

Former logo

On February 12, 2026, a press release from MARC Radio Group announced that they would be acquiring all of Hall Communications' Florida radio stations.[3]

References

[edit]
  1. "Facility Technical Data for WLKF". Licensing and Management System. Federal Communications Commission.
  2. "WLKF Facility Record". United States Federal Communications Commission, audio division.
  3. "MARC Radio Group Acquires Hall Radio's Lakeland FL Cluster - RadioInsight". February 12, 2026. Retrieved February 20, 2026.
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