Talk:Cramer-Krasselt

WP:RS

This stub needs some reliable sources, and I've tagged it for such. Bearian (talk) 15:42, 8 January 2008 (UTC)

Edit request

Extended content

Please change the first sentence to: "Cramer-Krasselt (C-K) is an American integrated marketing and communications agency. It is one of the largest independent advertising agencies in the United States and the oldest advertising agency in the U.S. source: https://reelchicago.com/article/for-c-ks-ceo-peter-krivkovich-strategy-is-still-the-game/

Please change the second sentence to: "Notable current and past clients include Corona Beer, Porsche, (source: https://www.agencyspotter.com/cramer-krasselt) Tropicana (source: https://www.agencycompile.com/agencies/cramer-krasselt/content/tropicana---the-juice-that-starts-it-all?size=n_20_n), Careerbuilder.com (source: https://adage.com/article/agency-news/cramer-krasselt-resigns-careerbuilder-s-agency/115130/) and Heinz (https://adage.com/creativity/work/if-youre-happy/33739/)

These changes are more accurate with better sources. Don Baiocchi (talk) 20:20, 11 May 2026 (UTC)

Please change the first paragraph in the History section to:

The agency was founded in 1898 in Milwaukee by Fred "Cody" Cramer and William Krasselt. They relocated their headquarters to Chicago in 1980 (source: https://www.advertisingcrossing.com/article/170320/Cramer-Krasselt-President-and-CEO-Peter-Krivkovich/) , where it remains as of 2026. They still maintain an office in Milwaukee. (Source: https://www.aaaa.org/agency-profile/a4O5Y000001ul1V/cramer-krasselt-milwaukee/)

These facts are more accurate with better sources. Don Baiocchi (talk) 20:25, 11 May 2026 (UTC)

Can you please remove the 2nd and 3rd paragraphs in the History section and replace them with the following? These changes have more accurate information, better sources, and expand on what C-K is known for both within its industry and in the broader culture:

Clients include WeatherTech (source: https://adage.com/article/agency-news/tracking-ad-agency-account-reviews-brand-creative-media-pr-social/2566056/), Cintas (source: https://reelchicago.com/article/cintas-showcases-secret-to-their-success-with-cramer-krasselt-campaign/), ITW (source: https://reelchicago.com/article/spills-happen-in-hilarious-new-rain-x-spot/) Sub-Zero (source: https://roastbrief.us/sub-zero-group-names-cramer-krasselt-social-agency-of-record/), TIKI Brand (source: https://roastbrief.us/tiki-says-what-everyones-thinking-mosquitoes-are-jerks-in-new-campaign-from-cramer-krasselt/) and others.

In 1998, C-K and Master Lock created the first-ever one-second commercial. (Source: https://www.campaignlive.co.uk/article/global-brief-seconds-count-locksmith-master-lock-rsquos-one-second-ads-once-approved-huge-hit/20312)

In 2007, C-K fired their client CareerBuilder after the job recruitment company put the account up for review. (Source: https://www.marketwatch.com/story/careerbuilders-ad-agency-resigns-account-report)

In 2018, the agency was named the second most effective independent agency in North America by the Effie organization. (Source: https://lbbonline.com/news/fearless-girl-wins-the-grand-effie-at-2018-north-american-effie-awards)

In 2001, C-K’s long-running work with Corona Beer was the subject of a Harvard Business Review report detailing its success. Source: https://hbsp.harvard.edu/product/502023-PDF-ENG

In 2020, C-K created the first Super Bowl commercial for Porsche in 23 years. Source: https://newsroom.porsche.com/en_AU/2020/company/porsche-tv-commercial-u-s-super-bowl-the-heist-19809.html

In 2021, C-K started a series of brand activations for Tropicana that received national attention, including Tropicana Toothpaste (source: https://www.yahoo.com/lifestyle/tropicana-created-toothpaste-wont-ruin-154622200.html), Tropicana Crunch cereal (source: https://www.today.com/food/trends/tropicana-crunch-cereal-orange-juice-taste-test-rcna27970) and Tropcn, a limited-edition bottle without the ‘A’ or ‘I’ in the brand’s name to make a statement about AI. (source: https://www.today.com/food/trends/tropicana-crunch-cereal-orange-juice-taste-test-rcna27970) Don Baiocchi (talk) 20:55, 11 May 2026 (UTC)

Don Baiocchi (talk) 21:17, 11 May 2026 (UTC)

After the History section, can you please add a section called Experience with following list? This is important as there are many kinds of ad agencies that specialize in certain industries (sports, healthcare, etc.) whereas C-K works across multiple industries.

Experience

Cramer-Krasselt has experience in: 1. Automotive marketing (source: https://www.adweek.com/agencyspy/porsche-keeps-u-s-creative-account-parked-with-cramer-krasselt/) (Source: https://adage.com/article/agency-news/tracking-ad-agency-account-reviews-brand-creative-media-pr-social/2566056/) 2. B2B marketing (source: https://reelchicago.com/article/cintas-showcases-secret-to-their-success-with-cramer-krasselt-campaign/) (source: https://reelchicago.com/article/carbons-thrilling-adventure-boxes-paper/) 3. Beer marketing (source: https://www.bizjournals.com/chicago/news/2013/03/06/cramer-krasselt-and-corona-beer-insist.html) (source: https://beernet.com/bbd/bbd-article/c-k-gets-pacifico-for-eventual-national-campaign/) 4. Beverage marketing (source: https://lbbonline.com/news/joyful-tropicana-spots-bring-delicious-moments-to-life) (source: https://www.shootonline.com/shoot_video2/naked-juice-cramer-krasselt-enlist-gondrys-strip-away-lifes-hassles/) 5. CPG marketing (source: https://www.adweek.com/performance-marketing/johnsonville-capitalizes-national-bratwurst-day-12-days-bratsgiving-159252/) (source: https://www.adweek.com/agencyspy/t-marzetti-company-selects-cramer-krasselt-as-agency-of-record/) 6. Financial services marketing (source: https://adage.com/article/agency-news/edward-jones-names-cramer-krasselt-agency-record/133586/) (source: https://lbbonline.com/news/cramer-krasselt-and-sarofsky-present-powerful-customer-story-for-landmark-credit-union) 7. Healthcare marketing (source: https://www.agencycompile.com/agencies/cramer-krasselt/clients) (source: https://www.thestable.com.au/cramer-krasselt-emplify-health-a-little-blue-heart-finds-his-place-in-the-world/) 8. Home and hardware marketing (source: https://reelchicago.com/article/tiki-brand-says-mosquitos-are-jerks-in-new-campaign/) (source: https://palliativemedia.com/portfolio/broan/) 9. Travel and hospitality marketing (source: https://adage.com/article/news/air-tran-campaign-takes/22652/) (source: https://www.adweek.com/brand-marketing/c-k-assembles-splices-hyatt-life-75710/) 10. Work and play marketing (source: https://www.thedrum.com/news/us-creative-work-the-week-echo-shows-just-how-powerful-its-tools-are-campaign) (source: https://www.ariens.com/en-ca/company/blog/104/ariens-highlights-family-roots-in-new-commercial-our-name-is-riding-on-it) Don Baiocchi (talk) 20:57, 11 May 2026 (UTC)

Don Baiocchi (talk) 21:18, 11 May 2026 (UTC)

Can you please add a section called Notable Awards with the following list of awards? This industry recognition is relevant to those interested in marketing.

Notable Awards

- 2006 – Cannes Bronze - CareerBuilder Monkeys (https://www.adforum.com/award-organization/6650183/showcase/2006/campaign/4245) - 2007 - Cannes Gold and Silver - Luna Corona for Corona beer – (https://deltaoohmedia.com/cramer-krasselt-gets-gold-for-luna-corona/) - 2018 – Effie’s Second-most effective independent agency in North America (https://lbbonline.com/news/fearless-girl-wins-the-grand-effie-at-2018-north-american-effie-awards) - 2021 - PRWeek Awards’ Outstanding Non-Traditional Agency (https://www.prnewswire.com/news-releases/cramer-krasselt-named-outstanding-non-traditional-agency-by-2021-prweek-awards-301251131.html)

Don Baiocchi (talk) 19:42, 29 May 2026 (UTC)

Can you please add a section called Notable Campaigns with the following list? This is relevant as it situates the agency's work in the broader culture and references celebrities and pop culture that audiences would find interesting.

Notable campaigns:

-         CareerBuilder.com – In 2005, C-K created the “Working with Monkeys’ campaign for CareerBuilder.com. The work debuted during the Super Bowl XXXIX and led to a 50% increase in traffic to the CareerBuilder website. (Source: https://web.archive.org/web/20060414092457/http://www.msnbc.msn.com/id/10992887/) The following year, C-K launched Monk-e-Mail, a viral e-card website that sent 160 million emails by 2016. (Source: https://en.wikipedia.org/wiki/Monk-e-Mail) (Source: https://www.nytimes.com/2011/01/14/business/media/14adco.html) (Source: https://marketingsherpa.com/vas2006/9.html)

-         Master Lock – In 1998, C-K created the first-ever one-second commercial for Master Lock, which led to a 40% increase in sales. (Source: https://www.campaignlive.co.uk/article/global-brief-seconds-count-locksmith-master-lock-rsquos-one-second-ads-once-approved-huge-hit/20312)

-         Corona – C-K began working with Corona beer in 1991, launching what would become an iconic, decades-long campaign using the beach as the recurring theme. (Source: https://csnews.com/corona-goes-steady-cramer-krasselt) In 2001, C-K’s work with Corona was the subject of a Harvard Business Review report detailing its success. (Source: https://hbsp.harvard.edu/product/502023-PDF-ENG). In 2018, C-K enlisted NFL quarterback Tony Romo to host the Corona Hotline, providing pep talks and game day tips. (Source: https://www.forbes.com/sites/kristidosh/2018/08/21/tony-romo-joining-corona-extra-to-operate-the-corona-hotline-this-football-season) The beach ads have been featured in pop culture numerous times, including:

o  “Saturday Night Live” (Source: https://www.youtube.com/watch?v=QK_aRntidM8)

o  “Family Guy” (Source: https://www.youtube.com/watch?v=sKpH_WMw2IE)

o  The Onion (Source: https://theonion.com/area-man-can-tell-commercial-will-be-for-corona-1819569697/)

-         Rozerem – In 2006, C-K launched a campaign for the sleep aid Rozerem with the tag line “Your dreams miss you.” Starring Abraham Lincoln, a beaver and an astronaut, the ads sparked national conversations (Source: https://www.wsj.com/articles/SB116459158548533179) and were featured on the series finale of “The Sopranos” (Source: https://vimeo.com/64091019?turnstile=0.v-a47eV9FhZgZNBs-aLjEfbbU9p3vGdZqbeQFDZflP7_Jv2QKvhzH8vk7TcgmtToKPNQz1FfYfh1CbrAM1BcB7FzBk3VBMEKSc2mJSM7q-QVeUvHXC_DwQ5zMi_fpaZlFpi_-e_TbiJkzkg4TRFMfmDKXKIZX6Dfvj-9AHIB2JboiD6-uFggwBuOswDLcnSC0kQFyvCNUs-7QDAOUmeu7V6xssJXj0Ip9TcFrdO16a11ejw_RTvJ12p-GVwy-Z-5bXu_V22mrbXWPFypzvk2Xt5AUWdTix5ASy6zXmjbormJVNoz2sw25f0163MoJbxyuoz0vxUPetliizOuG0GG-V36RUr2Ch36ehy6JVP-RZIw-qQz290y4GeQncSFIuFVOwNfpDkFIGB0xvzCztFVGnm1oamt78FkPzODjbE79xxWcGVk_pIpNIcW-Kavz1YgFuBLbxpgM9SmJdHfmyDG2RbTnZ2It9tonpl3A70bkFLBM-2fvbE3oBfFPbfSFOSSMMK_XsHbKel_xNAbbt15piHq7YMrUvICK_02F3O08CoU0ttDsrO7E4zPJSzzzSSNTDLfAiCcNxJlwaqLMvvdS07o8VR_Dp1Nj3DgjMV-uut-Quk_u_CcXTZHHP_wZmML_uWymjxutIJvC8RN8c1puAIPdcDyqgt-B5Rdx2_WXpiDX5CT8gcZSKen2X6AU1t3PoNwZvFlOXlekCzHOk-YH4q-V3vrZEegFiPE9Fadp1RqMKI6-d1KsPTnbQx98wb2887KrInWi-qaTFKVlvTZitWIFJtDjHLYUm4rKnYFYKGwA2OutyXVO8vYACwd9ZGlOTUQSaWdQSiS941CX4CwOL-JgXFqaN8boE-2tKBdFnsPqElYH3svC33KxL3BnrQaUuMEr2nPCqSmu_cllq3L3JAVHXbhEeeZppqq8BswwmygFQOU38oOMTZuw9scp1L4.NV7fkkd1PbhcqZeDIMUdKA.c5b6f9b9c5ab95d3f88fbe4dca01403b2bf52536d49857b447f1184e897be125)

-         Porsche – In 2007, Porsche chose C-K as their Agency of Record. Notable work for the carmaker includes:

o  “The Heist,” the first Porsche ad in the Super Bowl in 23 years. (Source: https://newsroom.porsche.com/en_AU/2020/company/porsche-tv-commercial-u-s-super-bowl-the-heist-19809.html)

o  “Going the Distance,” a short film starring actors and former co-stars Keanu Reeves and Alex Winter to demonstrate the abilities of the all-electric Taycan Turbo. (https://newsroom.porsche.com/en/2021/scene-passion/porsche-taycan-turbo-film-going-the-distance-keanu-reeves-alex-winter-23914.html)

o  C-K also enlisted Bill Nye, “the Science Guy” to explain in a series of spots how the Taycan Turbo works. (Source: https://www.thecarmagazine.com/2021/06/01/bill-nye-the-science-guy-stars-in-fun-and-informative-porsche-taycan-technology-video-series/)

-         Naked – In 2021, C-K enlisted the Gondry brothers (visual artist Olivier Gondry and film director Michel Gondry, director of “Eternal Sunshine of the Spotless Mind”) for the “Strip Down to Naked” campaign. (Source: https://www.shootonline.com/shoot_video2/naked-juice-cramer-krasselt-enlist-gondrys-strip-away-lifes-hassles/)

-         Steve Madden – One of C-K’s animated spots for Steven Madden shoes was featured in “The Wolf of Wall Street.” (https://www.youtube.com/watch?v=rCz3BnLmjtk)

-         Naughty Bags – C-K created a line of condoms designed to be less embarrassing to teenagers, with names like Pork Parka, Torpedo Tube, Surge Protector and Ham Holster. (https://www.adweek.com/creativity/with-names-like-surge-protector-and-torpedo-tube-free-condoms-are-finally-fun/)

Don Baiocchi (talk) 19:44, 29 May 2026 (UTC)

Reply 14-JUN-2026

  Unable to review  

• Your edit request could not be reviewed because the provided references are not formatted correctly. The citation style predominantly used by the Cramer-Krasselt article is Citation Style 1 (CS1). The citation style used in the edit request consists of bare URL's. Any requested edit of yours which may be implemented will need to resemble the current style already in use in the article – in this case, CS1. (See WP:CITEVAR.) In the extended section below titled Citation style, I have illustrated two examples: one showing how the edit request was submitted, and another showing how requests should be submitted in the future:

Citation style

Bare URL reference formatting:

The Sun's diameter is 864,337 miles, while the Moon's diameter is 2,159 miles. The Sun's temperature is 5,778 Kelvin.

References

---

1. https://www.booksource.com
2. http://www.journalsource.com
3. http://www.websource.com

In the example above there are three URL's provided with the claim statements, but these URL's have not been placed using Citation Style 1, which is the style predominantly used by the Cramer-Krasselt article. Using that style, the WikiFormatted text should resemble the following:

Citation Style 1 formatting:

The Sun's diameter is 864,337 miles,<ref>{{cite book|last1=Sjöblad|first1=Tristan|title=The Sun|url=http://www.booksource.com|publisher=Academic Press|date=2020|page=1}}</ref> while the Moon's diameter is 2,159 miles.<ref>{{cite journal|last1=Harinath|first1=Prisha|title=Size of the Moon|journal=Science|issue=78|volume=51|url=http://www.journalsource.com|date=2020|page=46}}</ref> The Sun's temperature is 5,778 Kelvin.<ref>{{cite web|last1=Uemura|first1=Shu|title=The Sun's Heat|url=http://www.websource.com|publisher=Academic Press|date=2020|page=2}}</ref>

Which displays as:

The Sun's diameter is 864,337 miles, while the Moon's diameter is 2,159 miles. The Sun's temperature is 5,778 Kelvin.

References

---

In the example above the references have been formatted according to Citation Style 1, which shows the author, the source's name, date, etc., all information which is lost when only the links are provided. As Wikipedia is a volunteer project, edit requests such as yours are generally expected to have this formatting done before the request is submitted for review.

• Also: The list of notable awards and accomplishments, by that definition, must only have items that are independently notable in Wikipedia (meaning they have their own article). If not, they cannot be added.
• Kindly resubmit the edit request below at your earliest convenience, taking care to ensure that it makes use of CS1. If you have any questions about this formatting please don't hesitate to ask myself or another editor.

Regards,  Spintendo  09:45, 14 June 2026 (UTC)

Hi Spintendo,

Thank you so much for your help and your patience explaining how to resubmit my edit requests. I'm submitting the new request below in the Edit Source page, but if I should be submitting here in the Read page, please let me know.

Thanks, Don Don Baiocchi (talk) 15:52, 23 June 2026 (UTC)

References

Extended content

Please change the first sentence to: "Cramer-Krasselt (C-K) is an American integrated marketing and communications agency. It is one of the largest independent advertising agencies in the United States and the oldest advertising agency in the U.S.

Please change the second sentence to: "Notable current and past clients include Corona Beer, Porsche, Tropicana, Careerbuilder.com and Heinz.

These changes are more accurate with better sources.

Please change the first paragraph in the History section to:

The agency was founded in 1898 in Milwaukee by Fred "Cody" Cramer and William Krasselt. They relocated their headquarters to Chicago in 1980, where it remains as of 2026. They still maintain an office in Milwaukee.

These facts are more accurate with better sources.

Can you please remove the 2nd and 3rd paragraphs in the History section and replace them with the following? These changes have more accurate information, better sources, and expand on why C-K is relevant within its industry and in the broader culture:

Clients include WeatherTech, Cintas, ITW, Sub-Zero, TIKI Brand and others.

In 1998, C-K and Master Lock created the first-ever one-second commercial.

In 2001, C-K’s long-running work with Corona Beer was the subject of a Harvard Business Review report analyzing its decades of success. In 2006, C-K’s ‘Monkeys’ campaign for Careerbuilder won the Cannes Lion Bronze and the Cannes Lion Campaign Bronze for Business Equipment & Services. In 2007, C-K fired their client CareerBuilder after the job recruitment company put the account up for review. In 2014, C-K won the Cannes Lion Gold and Silver for their ‘Luna Corona’ project for Corona beer. In 2014, C-K was named the most effective independent agency in North America by the Effie organization. In 2018, the agency was named the second most effective independent agency in North America by the Effie organization. In 2020, C-K created the first Super Bowl commercial for Porsche in 23 years. In 2021, C-K started a series of brand activations for Tropicana that received national attention, including Tropicana Toothpaste, Tropicana Crunch cereal, and Tropcn, a limited-edition bottle omitting the ‘A’ and ‘I’ in the brand’s name to make a statement about AI.

After the History section, can you please add a section called Services? This is relevant as C-K is a full-service agency (as opposed to some agencies that just focus on creative, media, etc.) but people both in and out of the industry might not know what ‘full-service’ means.

Services Cramer-Krasselt is a full-service agency that provides the following services: 1. Creative 2. Media 3. Social Media 4. Insights & Strategy 5. Analytics 6. Performance Marketing 7. Experience Design & Innovation 8. AI 9. Shopper UX 10. PR

Can you then please add a section called Experience with following list? This is important as there are many kinds of ad agencies that specialize in certain industries (sports, healthcare, etc.) whereas C-K works across multiple industries.

Experience

Cramer-Krasselt has experience in: 1. Automotive marketing 2. B2B marketing 3. Beer marketing 4. Beverage marketing 5. CPG marketing 6. Financial services marketing 7. Healthcare marketing 8. Home and hardware marketing 9. Travel and hospitality marketing 10. Work and play marketing

Can you please add a section called Notable Campaigns with the following list? This is relevant as it situates the agency's work in the broader culture and references celebrities and pop culture that audiences would find interesting.

Notable campaigns:

- Corona – C-K began working with Corona beer in 1991, launching what would become an iconic, decades-long campaign using the beach as a recurring theme. In 2001, C-K’s work with Corona was the subject of a Harvard Business Review report detailing its success. In 2018, C-K enlisted NFL quarterback Tony Romo to host the Corona Hotline, providing pep talks and game day tips. The beach ads have been featured in pop culture numerous times, including: o “Saturday Night Live”

o “Family Guy” o The Onion

- Master Lock – In 1998, C-K created the first-ever one-second commercial for Master Lock, which led to a 40% increase in sales.

- CareerBuilder.com – In 2005, C-K created the “Working with Monkeys’ campaign for CareerBuilder.com. The work debuted during the Super Bowl XXXIX and led to a 50% increase in traffic to the CareerBuilder website. The following year, C-K launched Monk-e-Mail, a viral e-card website that sent 160 million emails by 2016.

- Rozerem – In 2006, C-K launched a campaign for the sleep aid Rozerem with the tag line “Your dreams miss you.” Starring Abraham Lincoln, a beaver and an astronaut, the ads sparked national conversations and were featured on the series finale of “The Sopranos.” - Porsche – In 2007, Porsche chose C-K as their Agency of Record. Notable work for the carmaker includes: o “The Heist,” the first Porsche ad in the Super Bowl in 23 years.

o “Going the Distance,” a short film starring actors and former co-stars Keanu Reeves and Alex Winter to demonstrate the abilities of the all-electric Taycan Turbo.

o C-K also enlisted Bill Nye “the Science Guy,” to explain in a series of spots how the Taycan Turbo works.

- Steve Madden – One of C-K’s animated spots for Steven Madden shoes was featured in “The Wolf of Wall Street”.

- Naughty Bags – In 2017, C-K created a line of condoms designed to be less embarrassing to teenagers, with names like Pork Parka, Torpedo Tube, Surge Protector and Ham Holster.

- Naked – In 2021, C-K enlisted the Gondry brothers (visual artist Olivier Gondry and film director Michel Gondry, director of “Eternal Sunshine of the Spotless Mind”) for the “Strip Down to Naked” campaign for Naked juices and smoothies.

Don Baiocchi (talk) 15:52, 23 June 2026 (UTC)