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Latest comment: 2 days ago by FeldBum in topic Questions/Conflicting Info

CarExpert Major Updates

[edit]
Latest comment: 3 days ago25 comments7 people in discussion

Hello, I am providing guidance on updates pertaining to the CarExpert Wikipedia page. I have disclosed that I am proposing these changes on behalf of the business on my user page. Some of the information on this page is misleading and I'd love the chance to update based on factual information with sources to articles across the wider internet. I was hesitant to make changes directly in the article due to my COI but I promise that all information provided is factual.

Please see below for my proposed changes. Please let me know what I can do to make this even better!

CarExpert is an Australian automotive media company and large-scale new vehicle buying service founded in March 2020 by Alborz Fallah, Paul Maric and Anthony Crawford. https://www.smartcompany.com.au/startupsmart/carexpert-funding-alborz-fallah-caradvice-co-founder/ https://www.paulmaric.com/introducing-carexpert/ https://www.smartcompany.com.au/smart50-awards-2025/car-expert-ranks-38-smart50-awards-2025/ https://autotalk.com.au/industry-news/carexpert-launches-australias-first-large-scale-car-buying-service

I don't see any reliable source here (LinkedIn and CarExpert.com.au won't work) explaining that CarExpert is actually a marketplace. Do you have something else you can provide?
RE I changed it to 'large-scale new vehicle buying service', which is what it is quoted as in Autotalk; is this ok? Removed the other sources.
Partly done, with edits. I don't see a reference to being founded in Brisbane though. RE: Removed :)

CarExpert publishes automotive news, independent reviews, vehicle comparisons, buyer guides and video content, and provides digital tools that assist consumers in researching, shortlisting and purchasing new vehicles. In 2021, Seven West Media, owners of 7news, invested $3 million as a cornerstone stakeholder in CarExpert to make it their primary automotive partner. Between October and December 2023 Carexpert.com.au achieved 4.832 million views and 1.826 million unique visitors to their website, putting it ahead of local competitors CarsGuide.com.au and Drive.com.au. https://premium.goauto.com.au/on-the-road-to-an-ipo/ https://mumbrella.com.au/sevens-stake-in-carexpert-more-than-just-a-traffic-play-says-alborz-fallah-710481

This source is good for the Seven West investment and for some stats about CarExpert, but it doesn't support the other claims, especially syndication. We can't use "fuzzy" numbers, like "one of...[the]...most-visited" sites, but we can add actual numbers.
RE Updated copy - This reference has numbers in a table about halfway through and I've changed the language around the Mumrella article content.

CarExpert focuses exclusively on new cars, with the site organised around the stages of new-car buying. Readers can move from editorial content and research tools into a guided buying service operated by CarExpert, backed by a team of New Car Buying Specialists. https://www.miragenews.com/carexpert-unveils-australias-first-scaled-new-1553450/#google_vignette https://premium.goauto.com.au/carexpert-launches-new-business-model/ https://www.illawarramercury.com.au/story/9092125/car-buying-made-simple-carexpert-launches-a-better-way-to-buy-a-new-car/ https://autotalk.com.au/industry-news/carexpert-launches-australias-first-large-scale-car-buying-service

In February 2026, CarExpert expanded internationally with the launch of CarExpert New Zealand, in partnership with Trade Me.https://autotalk.com.au/news/carexpert-to-enter-nz-with-listing-partner https://autotalk.com.au/news/carexpert-launches-new-zealand-operation-with-five-foundation-partners https://www.adnews.com.au/news/carexpert-launches-in-nz-in-joint-venture-with-trade-me The company is headquartered in Brisbane, Queensland, with offices in Sydney and Melbourne.


HISTORY

CarExpert was founded by Anthony Crawford, Alborz Fallah, and Paul Maric in 2020 as a news and reviews publication. They previously founded a similar website named CarAdvice, which was acquired by Nine Entertainment for $60 million. https://www.smartcompany.com.au/smart50-awards-2025/car-expert-ranks-38-smart50-awards-2025/ https://mumbrella.com.au/i-sold-my-website-for-more-than-60m-and-now-its-being-turned-off-649339 https://mumbrella.com.au/car-advice-founders-and-presenter-paul-maric-exit-the-business-599181 Shortly after launching the website, CarExpert introduced a YouTube channel under the same name to deliver long-form video automotive content hosted by Paul Maric. Paul Maric was awarded the 2024 Newspress Australia awards Video Presenter of the Year for his work on the CarExpert YouTube channel.https://www.youtube.com/watch?v=ClS-YiFkQng https://autotalk.com.au/industry-news/nissans-emily-fadayev-voted-pr-person-of-the-year

In 2021, Channel Seven acquired a minority stake on the website for $4 million. https://www.theaustralian.com.au/business/companies/carexpert-gears-up-as-seven-west-media-takes-strategic-stake/news-story/38380b2d0e9a3a8959b02809ceddaf05 In the same year, CarExpert received the website of the year award. https://cyprus-mail.com/2021/10/26/carexpert-com-au-snaps-up-website-of-the-year-award/ CarExpert also opened a pilot retail store in 2021, at Warringah Mall in Sydney's northern beaches, to showcase over 40 new car models. https://www.smh.com.au/business/companies/car-dealerships-hit-top-gear-as-the-new-tenants-in-town-20220811-p5b93z.html https://www.retailbiz.com.au/offline-retailing/carexpert-opens-automotive-showroom-and-test-drive-hub/ https://mumbrella.com.au/carexpert-unveils-pop-up-experience-centre-for-prospective-buyers-677146

In 2022, CarExpert announced an investment by gaming billionaire Laurence Escalante. After successfully raising $10 million, CarExpert acquired Price My Car for $4 million, accelerating the company from a media publisher to new car marketplace. https://www.afr.com/street-talk/carexpert-raising-10m-to-buy-price-my-car-ipo-in-2024-20220422-p5afhj https://www.afr.com/street-talk/carexpert-recuts-equity-raising-rich-lister-tips-in-20220913-p5bhq0 https://www.businessnewsaustralia.com/articles/full-speed-ahead--carexpert-com-au-casts-eyes-on-wa-market

In 2023, CarExpert officially launched its new car buying platform using the Price My Car technology with a pay-per-sale model. https://premium.goauto.com.au/carexpert-reinvents-itself/ In February 2023, CarExpert announced a partnership with Australian Community Media. https://autotalk.com.au/industry-news/acm-drops-drive-in-favour-of-carexpert https://mumbrella.com.au/carexpert-replaces-drive-as-acms-automotive-partner-777019 In October 2023, CarExpert announced the results of another $3 million capital raise, valuing the company at $50 million with an annual turnover of $15 million. Investors in this round included gaming billionaire Laurence Escalante and Seven West Media. https://www.smartcompany.com.au/startupsmart/ten-aussie-startups-raised-39-million-week/ https://www.theaustralian.com.au/business/online-newcar-classified-site-carexperts-valuation-hits-50m-on-capital-raising/news-story/0d17c403015b9f0a251b9e89b6a60158

In 2025, the company acquired key assets from CarVroom, a digital new-car retail platform, and launched CarExpert Exchange. This technology allows the Australian-based CarExpert car buying team to communicate with a dealer network regarding quoting and invoicing. CarExpert receive a procurement fee from the dealer on delivery of the sold vehicle but it is a free service for customers. https://newshub.medianet.com.au/2025/10/carexpert-unveils-australias-first-scaled-new-car-buying-service-redefining-the-way-australians-purchase-cars/124168/ https://premium.goauto.com.au/carexpert-launches-new-business-model/

In November 2025, New Zealand online marketplace Trade Me made a strategic investment in CarExpert, backed by global private equity firm Apax Partners, as part of a joint venture to establish CarExpert New Zealand. CarExpert.co.nz launched on 18 February 2026, marking the company's first international expansion. https://autotalk.com.au/news/carexpert-to-enter-nz-with-listing-partner https://autotalk.com.au/news/carexpert-launches-new-zealand-operation-with-five-foundation-partners https://www.adnews.com.au/news/carexpert-launches-in-nz-in-joint-venture-with-trade-me


BUSINESS MODEL AND SERVICES

CarExpert produces automotive news, expert reviews, new-car comparisons, buyer guides, specifications and pricing information, and video reviews. They have won numerous awards for their new car content, including the 2024 Newspress Australia Media outlet of the year. https://autotalk.com.au/industry-news/nissans-emily-fadayev-voted-pr-person-of-the-year CarExpert content is distributed across the Seven West Media news network and is also syndicated to third-party platforms including Apple News and MSN. https://adcentre.carexpert.com.au/ad-solutions/awareness/content-services

CarExpert operates a guided new-car buying service. Buyers submit an enquiry on a specific make or model and are assigned a CarExpert New Car Specialist, who manages quote collection, trade-in valuations, finance and insurance, paperwork and delivery coordination on the buyer's behalf. This is a free service for customers and the dealership pays a procurement fee on delivery. https://autotalk.com.au/industry-news/carexpert-launches-australias-first-large-scale-car-buying-service

Alongside its buying service, CarExpert generates revenue through digital advertising sold across its editorial properties, including display and sponsored content. Clients include automotive manufacturers, importers and dealer groups. https://mumbrella.com.au/carexpert-launches-ad-suite-and-expands-with-sevens-digital-assets-741249


AUDIENCE AND TRAFFIC

SimilarWeb's April 2026 public traffic data listed carexpert.com.au at approximately 3.3 million total visits over the preceding three months and ranked the site third in Australia in the "Vehicles - Other" category. https://www.similarweb.com/website/carexpert.com.au/#overview

As of early May 2026, CarExpert's YouTube channel had approximately 664,000 subscribers. https://vidiq.com/youtube-stats/channel/UC7DvMhvy3H7ntEgn9n3xQcQ/


AWARDS


REFERENCES

https://www.smartcompany.com.au/startupsmart/carexpert-funding-alborz-fallah-caradvice-co-founder/

https://www.paulmaric.com/introducing-carexpert/

https://mumbrella.com.au/sevens-stake-in-carexpert-more-than-just-a-traffic-play-says-alborz-fallah-710481

https://www.miragenews.com/carexpert-unveils-australias-first-scaled-new-1553450/#google_vignette

https://premium.goauto.com.au/carexpert-launches-new-business-model/

https://www.illawarramercury.com.au/story/9092125/car-buying-made-simple-carexpert-launches-a-better-way-to-buy-a-new-car/

https://autotalk.com.au/industry-news/carexpert-launches-australias-first-large-scale-car-buying-service

https://autotalk.com.au/news/carexpert-to-enter-nz-with-listing-partner

https://autotalk.com.au/news/carexpert-launches-new-zealand-operation-with-five-foundation-partners

https://www.adnews.com.au/news/carexpert-launches-in-nz-in-joint-venture-with-trade-me

https://mumbrella.com.au/i-sold-my-website-for-more-than-60m-and-now-its-being-turned-off-649339

https://www.youtube.com/watch?v=ClS-YiFkQng

https://www.theaustralian.com.au/business/companies/carexpert-gears-up-as-seven-west-media-takes-strategic-stake/news-story/38380b2d0e9a3a8959b02809ceddaf05

https://cyprus-mail.com/2021/10/26/carexpert-com-au-snaps-up-website-of-the-year-award/

https://www.smh.com.au/business/companies/car-dealerships-hit-top-gear-as-the-new-tenants-in-town-20220811-p5b93z.html

https://www.retailbiz.com.au/offline-retailing/carexpert-opens-automotive-showroom-and-test-drive-hub/

https://mumbrella.com.au/carexpert-unveils-pop-up-experience-centre-for-prospective-buyers-677146

https://www.afr.com/street-talk/carexpert-raising-10m-to-buy-price-my-car-ipo-in-2024-20220422-p5afhj

https://www.afr.com/street-talk/carexpert-recuts-equity-raising-rich-lister-tips-in-20220913-p5bhq0

https://www.bandt.com.au/carexpert-acquires-pricemycar-for-4-million/

https://www.businessnewsaustralia.com/articles/full-speed-ahead--carexpert-com-au-casts-eyes-on-wa-market

https://premium.goauto.com.au/carexpert-reinvents-itself/

https://autotalk.com.au/industry-news/acm-drops-drive-in-favour-of-carexpert

https://mumbrella.com.au/carexpert-replaces-drive-as-acms-automotive-partner-777019

https://www.smartcompany.com.au/startupsmart/ten-aussie-startups-raised-39-million-week/

https://www.theaustralian.com.au/business/online-newcar-classified-site-carexperts-valuation-hits-50m-on-capital-raising/news-story/0d17c403015b9f0a251b9e89b6a60158

https://newshub.medianet.com.au/2025/10/carexpert-unveils-australias-first-scaled-new-car-buying-service-redefining-the-way-australians-purchase-cars/124168/

https://premium.goauto.com.au/carexpert-launches-new-business-model/

https://autotalk.com.au/industry-news/nissans-emily-fadayev-voted-pr-person-of-the-year

https://adcentre.carexpert.com.au/ad-solutions/awareness/content-services

https://mumbrella.com.au/carexpert-launches-ad-suite-and-expands-with-sevens-digital-assets-741249

https://www.similarweb.com/website/carexpert.com.au/#overview

https://vidiq.com/youtube-stats/channel/UC7DvMhvy3H7ntEgn9n3xQcQ/

https://7news.com.au/lifestyle/motoring/carexpert-wins-brand-and-website-of-the-year-at-publish-awards-c-8180120

https://www.perthnow.com.au/lifestyle/motoring/carexpert-wins-brand-and-website-of-the-year-at-publish-awards-c-8180116

https://premium.goauto.com.au/on-the-road-to-an-ipo/

https://7news.com.au/lifestyle/motoring/carexpert-wins-commbank-entrepreneur-of-the-year-business-award-c-10763360 KarlsPr (talk) 23:52, 7 June 2026 (UTC)Reply

Hi @KarlsPr, I'm diving into this, but it's probably easier to either put up a version on your sandbox (I can walk you through that if you need) or explain which lines you want to change or add, instead of rewriting the entire article.
A couple quick notes for you:
  • CarExpert's website and social media, along with social media of employees or executive, are not counted as reliable third-party citations
  • Try to remain encyclopedic. For example, I can include that CarExpert launched in New Zealand, but I can't editorialize and call it "international expansion."
  • I would also avoid marketing lines, like " Readers can move from editorial content and research tools into a guided buying service operated by CarExpert backed by a team of New Car Buying Specialists." A good rule of thumb is that if you've either used capitals like that or includes something that would sound at home on promotional materials, it probably doesn't belong on the page.
All that said, there is a lot here I can add. Give me a few days to go through things line by line and we'll get there. Feel free to tag me with any questions or comments --FeldBum (talk) 17:33, 8 June 2026 (UTC)Reply
Hi @FeldBum, That all makes a lot of sense! Thanks for your quick reply :)
I'd love a quick explainer of how to edit in a sandbox. Most of the lines are either added or re-written (wrong information ie CarExpert sold for 60Million, not 30Million).
Once it all looks good, do I just post the new parts straight into the article?
This is all super fun and a little bit addictive :D KarlsPr (talk) 21:55, 8 June 2026 (UTC)Reply
Hi @KarlsPr,
My pleasure. Your sandbox is both an easy way to test things out and to share copy changes with other editors. But, since you have a conflict of interest, don't make any direct changes to the page. Instead, reply here and tag me and I'll help you make them.
If there are simple inaccuracies, like $60 million vs $30 million, highlight those in a line, with a citation, and I'll fix them one by one.
If you want, I'll take a first pass at what you posted and then you can look closer and what I decided not to add to see if its indeed encyclopedic and can be added with better text and citations.
--FeldBum (talk) 13:26, 9 June 2026 (UTC)Reply
Thanks @FeldBum, that would be great if you could take a first pass. Just let me know if you have any questions :)
Best, KarlsPr (talk) 23:32, 9 June 2026 (UTC)Reply
Hi @KarlsPr there's a lot here and it needs a lot of work. I'll make my way down and I'll add questions and comments inline as I do. --FeldBum (talk) 22:39, 29 June 2026 (UTC)Reply
Appreciate it! @FeldBum KarlsPr (talk) 02:04, 2 July 2026 (UTC)Reply
No problem. I'll keep going through, making edits and tagging you. --FeldBum (talk) 03:20, 3 July 2026 (UTC)Reply
Hello @FeldBum, apologies for the delay. I've reviewed your edits and updated copy and sources :) Please let me know how you're going when you have time. KarlsPr (talk) 00:30, 28 July 2026 (UTC)Reply
Hi @KarlsPr that delay actually worked out perfectly from me, as I was traveling the last week. Back now and taking a fresh look. I'll proably get some stuff done today. --FeldBum (talk) 11:35, 6 August 2026 (UTC)Reply
Thanks @FeldBum, let me know when you need me to action! KarlsPr (talk) 02:32, 13 August 2026 (UTC)Reply
Hi @KarlsPr I'm back at it and working my way through the edits. I think, since there's so much, it makes sense for me to ping you when I'm done for you to review and request anything I missed (intentionally or not). Then we discuss which pieces and citations work for Wikipedia. Does that work? --FeldBum (talk) 22:10, 14 August 2026 (UTC)Reply
Sounds good! Thanks @FeldBum ~2026-45174-09 (talk) 04:04, 18 August 2026 (UTC)Reply
Hi @FeldBum, Just checking where you're up to with this review? I'm getting someone else in to assist with the updating shortly. Thanks! ~2026-45174-09 (talk) 02:22, 4 September 2026 (UTC)Reply
It's a lot so I'll take all the help I can get. I'll do a bunch more right now. --FeldBum (talk) 15:24, 9 September 2026 (UTC)Reply
I'm going to go through the remaining edits and see what's missing. Do you mind if I make a new request for myself? @KarlsPr FeldBum (talk) 15:31, 9 September 2026 (UTC)Reply
Hello. Stepping in to help from CarExpert. I am new to it all, so @FeldBumpls let me know if I need to do anything. Very keen to get this page up asap - the current live page isn't 100% reflective of our business. Thanks, Jo ~2026-48796-65 (talk) 03:07, 10 September 2026 (UTC)Reply
Hi @~2026-48796-65/Jo,
I'm happy to help fix that. I can continuing working through the current request, but if you want to speed things up, can you do a few things?
  1. Create an account on Wikipedia. That'll make it easier for us to communicate
  2. Request specific lines and additions, with the sources. We can't "blank" and rewrite content; we want to preserve the current page as best we can and edit or update it, so it's easiest to highlight what is wrong or missing in specific sections and call those out.
  3. Provide good sources. We can't use any first-party sources, so nothing from CarExpert's website nor any press releases. Sites like SimilarWeb or VidIQ won't work either.
  4. On that note, let's stick to content that is Encyclopedic. CarExpert buying another company: perfect. CarExpert's current YouTube follower count: not gonna make the page.
  5. Lastly, we need to strive for a neutral POV and exact language. Phrases like "expert reviews" or "more than 40 cars" won't cut it.
If you can help me with those bulleted lines, I can finish these up in the next few days. If not, I can make my way through this list in the next week or two.
--FeldBum (talk) 15:27, 10 September 2026 (UTC)Reply
~2026-48796-65 (talk) 03:04, 10 September 2026 (UTC)Reply
@FeldBumis there anything I can do to speed up the approval process? ~2026-48796-65 (talk) 03:13, 16 September 2026 (UTC)Reply
@JoJuliaH @FeldBum I have created an account. I am not sure how to respond to the bullets above. The content needs more work than simply adding to the current content which isn't all correct/reflective of our business model which impacts how people and AI find us. I understand the neutral language requirement. We provided as best as we could so please flag anything else you are not comfortable to add, and let's go ahead with the rest please. The next week/two is fine thank you. JoJuliaH (talk) 03:23, 16 September 2026 (UTC)Reply
Hi @JoJuliaH, I'll try to turn the above into bullets, as a new Edit Request, if you're OK with that. That way I can highlight the lines that are OK, the ones that won't fly and the ones that need better citations. --FeldBum (talk) 17:26, 16 September 2026 (UTC)Reply
Hello @FeldBum thanks again for your help. Not sure if I missed this new Edit Request - still navigating my way around Wikipedia editing. I will jump in as soon as there is anything for me to review and update. Thanks! JoJuliaH (talk) 23:39, 28 September 2026 (UTC)Reply
@JoJuliaH Just coming in here to say that, as far as Wikipedia's concerned, we couldn't care less about how people and AI find [you]. We are purely concerned with accurately summarising what people entirely unaffiliated with your business have said about you. This isn't a place to promote or advertise yourself, nor to direct customers to your business. A Wikipedia article should be a neutral summary of what the majority of people who are wholly unconnected with the subject have independently chosen to publish about the subject in reliable publications, (see Golden rule) and not much else. What you know (or anybody else knows) about the subject is not relevant except where it can be verified from a reliable published source. Athanelar (talk) 00:15, 28 September 2026 (UTC)Reply
Not done for now:
  • Your edit request could not be reviewed because the provided references are not formatted correctly. The citation style predominantly used by the current article is Citation Style 1 (CS1). The citation style used in the edit request consists of bare URL's. Any requested edit of yours which may be implemented will need to resemble the current style already in use in the article – in this case, CS1. (See WP:CITEVAR.) In the extended section below titled Citation style, I have illustrated two examples: one showing how the edit request was submitted, and another showing how requests should be submitted in the future:

Questions/Conflicting Info

[edit]
Latest comment: 2 days ago1 comment1 person in discussion

@JoJuliaH, I'm trying to fix your edit request, but aside from the confusing format, there appears to be conflicting information:

  • How much was CarAdvice acquired for? I see reports of $30M, $35M and $60M, so I rewrote as a range.
  • Was the investment made by Seven News $3M or $4M?

Can you help answer and direct to good sources? --FeldBum (talk) 13:02, 30 September 2026 (UTC)Reply

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