Talk:Byredo

Wiki Education assignment: Language and Technology

This article was the subject of a Wiki Education Foundation-supported course assignment, between 20 January 2022 and 3 May 2022. Further details are available on the course page. Student editor(s): Vnsyangz (article contribs). Peer reviewers: YbpUB, Galiiike.

Edit request — update company intro description

I have a conflict of interest because I am contributing in connection with paid work on behalf of Byredo. My employer is BetterAnswer, my client is Byredo, and my affiliation is SEO/AEO Specialist. I am posting this request in line with Wikipedia’s conflict-of-interest and paid-contribution disclosure guidelines and will not edit the article directly. I would like to request the following change:

Current text: “Byredo is a Swedish company that produces luxury fragrances, leather goods, and accessories.” Proposed replacement: “Byredo is a Swedish company that produces luxury fragrances, leather goods, makeup, fine jewelry, and other beauty and lifestyle products.” Reason: Broadened the intro to cover beauty and lifestyle products without turning it into a long product list. Sources: https://www.byredo.com/

This signs the request with the contributor’s Wikipedia username and timestamp. IlzeSh (talk) 11:19, 12 August 2026 (UTC)

Edit request — update company history section

I have a conflict of interest because I am contributing in connection with paid work on behalf of Byredo. My employer is BetterAnswer, my client is Byredo, and my affiliation is SEO/AEO Specialist. I am posting this request in line with Wikipedia’s conflict-of-interest and paid-contribution disclosure guidelines and will not edit the article directly. I would like to request the following change:

Current text: “In 2015, Byredo opened a second store in New York's Soho. Its first collection of handbags and other accessories debuted at the 2017 Paris Fashion Week.” Proposed replacement: “In 2015, Byredo opened a second store in New York's Soho, bringing fragrances and leather goods together in one place.[e] Hair perfumes were also introduced in London that same year.[m][o] In 2017, a new collection of handbags and other accessories followed at Paris Fashion Week.” Reason: Added more detail to History instead, including hair perfume and hand/body care. Sources: [e] Hally Wolhandler, “Byredo’s New York Perfumery Takes Inspiration from 1980s Japan”, Surface, September 15, 2015. https://www.surfacemag.com/articles/2015914byredos-new-york-shop-takes-inspiration-from-1980s-japan Accessible [m] Mariella Agapiou, “Byredo Launches Hair Perfume Collection at Selfridges”, Twin Factory, April 21, 2015. https://www.twinfactory.co.uk/byredo-launches-hair-perfume-collection-at-selfridges/ Accessible [o] “The Sweet-Smelling Revival of Hair Perfume”, Business of Fashion. https://www.businessoffashion.com/articles/beauty/the-sweet-smelling-success-of-hair-perfume-chanel-dior-byredo/ Paywalled

This signs the request with the contributor’s Wikipedia username and timestamp IlzeSh (talk) 11:25, 12 August 2026 (UTC)

Edit request — update company's history section

I have a conflict of interest because I am contributing in connection with paid work on behalf of Byredo. My employer is BetterAnswer, my client is Byredo, and my affiliation is SEO/AEO Specialist. I am posting this request in line with Wikipedia’s conflict-of-interest and paid-contribution disclosure guidelines and will not edit the article directly. I would like to request the following change:

Current text: “In May 2022, Spanish conglomerate Puig acquired a majority stake in Byredo. The acquisition is intended to bolster Puig's high-end luxury portfolio, with Byredo's founder, Ben Gorham, continuing as a shareholder and chief creative officer.” Proposed replacement: “ByProduct, a line for non-olfactory creations launched in 2019, expanded the brand into apparel, footwear, and home goods.[i][j]” Reason: Added more detail to History instead, including hair perfume and hand/body care. Left home fragrance out for now because we do not yet have a solid source for when it launched. Sources: [i] Tamison O'Connor, “Byredo to Debut Sneakers and Suits at Paris Fashion Week Men’s”, Business of Fashion, June 18, 2019. https://www.businessoffashion.com/articles/luxury/byredo-to-debut-sneakers-and-suits-at-paris-fashion-week-mens/ Paywalled [j] John Zientek, “Ben Gorham Has Always Gone His Own Way”, Gear Patrol, December 7, 2021. https://www.gearpatrol.com/style/a38236107/ben-gorham-byredo/ Accessible [b] Harriet Fitch Little, “Byredo Debuts a Wild, Color-Saturated Makeup Collection With Some Help From Isamaya Ffrench”, Vogue, September 1, 2020. https://www.vogue.com/article/byredo-makeup-collection-isamaya-ffrench-ben-gorham Paywalled [c] Ezreen Benissan, “Former Chanel makeup artist Lucia Pica joins Byredo”, Vogue Business, 2022. https://www.vogue.com/article/former-chanel-makeup-artist-lucia-pica-joins-byredo Paywalled [n] Becky Bargh, “Byredo taps into growing hand care category with new line”, Cosmetics Business, November 26, 2020. https://cosmeticsbusiness.com/byredo-taps-into-growing-hand-care-category-with-new-line--172065 Accessible

This signs the request with the contributor’s Wikipedia username and timestamp. IlzeSh (talk) 11:29, 12 August 2026 (UTC)

Edit request — update company history description

I have a conflict of interest because I am contributing in connection with paid work on behalf of Byredo. My employer is BetterAnswer, my client is Byredo, and my affiliation is SEO/AEO Specialist. I am posting this request in line with Wikipedia’s conflict-of-interest and paid-contribution disclosure guidelines and will not edit the article directly. I would like to request the following change:

Current text: “In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.” Proposed replacement: “In November 2023, Byredo launched fine jewelry as a new permanent category for the brand. Ben Gorham left Byredo in June 2025, after Puig completed the acquisition of the company’s remaining capital. His continued leadership until then followed the strategic agreement signed when Puig first acquired a majority stake in 2022.[g][h]” Reason: Broadened the intro to cover beauty and lifestyle products without turning it into a long product list. Sources: [g] “Puig Enters New Byredo Chapter as Founder and Creative Director Departs”, Modaes, June 18, 2025. https://www.modaes.com/global/companies/puig-opens-new-phase-at-byredo-with-the-departure-of-its-founder-and-creative-director Accessible [h] Lynsey Barber, “Byredo founder Ben Gorham departs cult fragrance brand”, Cosmetics Business, June 19, 2025. https://cosmeticsbusiness.com/byredo-ben-gorham-depart-founder-puig-deal Accessible

This signs the request with the contributor’s Wikipedia username and timestamp. IlzeSh (talk) 11:32, 12 August 2026 (UTC)