// Workers AI · dad joke modeWhat did StyleHaul say to fashion? You haul me in with style.
 | |
| Industry | Marketing |
|---|---|
| Headquarters | Los Angeles, CA |
Number of locations | Los Angeles, New York, Chicago, London, Singapore |
| Services |
|
| Parent | RTL Group |
| Website | stylehaul.com at the Wayback Machine (archived April 23, 2019) |
StyleHaul, Inc. was an American advertising company. It gained recognition as an early pioneer of branded content and native advertising on digital platforms.[1] The company was founded in 2011 by Stephanie Horbaczewski and operated as a portfolio company of RTL Group, which paid $127 million USD to acquire a controlling stake in the company in 2014.[2]
StyleHaul was known for its influencer and paid media campaigns for beauty brands and retailers, such as Sephora, Maybelline, and Walgreens,[1] as well as for its talent network, which included creators like Zoella,[3] Ashley Tisdale,[4] Chloe Lukasiak[5] and Joey Graceffa.[6]
In 2018, founder and CEO Stephanie Horbaczewski left the company in order to launch an artificial intelligence startup, Vody, alongside former StyleHaul Chief Technology Officer, Jeremy Houghton.[7]
In 2019, StyleHaul shuttered operations,[8] which coincided with the arrest and guilty plea of Dennis Blieden, 29, a former StyleHaul executive and professional poker player who embezzled $22 million from the company to pay his poker debts, personal debts and bad investments in cryptocurrencies.[9][10] Stylehaul's remaining talent moved to RTL's Divimove, a merger of their European MCNs.[11]
References
[edit]- 1 2 Moore, Kristina. "Designer Spotlight: StyleHaul Builds Style YouTubers' Careers". Forbes. Retrieved March 24, 2019.
- ↑ Mance, Henry (November 3, 2014). "Register". Financial Times. Retrieved July 21, 2023.
- ↑ O'Connor, Clare. "Forbes Top Influencers: How Zoe 'Zoella' Sugg Makes Millions From YouTube Beauty Tutorials". Forbes. Retrieved March 24, 2019.
- ↑ "Ashley Tisdale Signs with StyleHaul for Her YouTube Channel". Variety. May 24, 2017. Retrieved May 24, 2017.
- ↑ Guide, Game & (October 2, 2016). "'Dance Moms' 2016 News & Update: Chloe Lukasiak Is The New Face Of StyleHaul! Focusing More On Modelling Career?". Gamenguide. Retrieved October 9, 2021.
- ↑ joshuajcohen (December 20, 2013). "YouTube Star Joey Graceffa Joins StyleHaul". Tubefilter. Retrieved March 24, 2019.
- ↑ "Former StyleHaul Execs Launch Vody, Big-Data Startup Aimed at Enhancing Content Recommendations". Variety. October 23, 2020. Retrieved November 25, 2019.
- ↑ Spangler, Todd (March 22, 2019). "StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees". Variety. Retrieved February 23, 2026.
- ↑ "Former executive at influencer marketing firm StyleHaul accused of embezzling millions to play poker". Los Angeles Times. July 12, 2019. Retrieved November 25, 2019.
- ↑ "Former StyleHaul Executive Pleads Guilty to Embezzeling $22 Million". Los Angeles Business Journal. November 25, 2019. Retrieved February 23, 2026.
- ↑ "StyleHaul Notifies Employees Of Layoffs, Shutdown Of U.S. Operations (Exclusive)". TubeFilter. TubeFilter, inc.
External links
[edit]- Official website at the Wayback Machine (archived April 23, 2019)
 | This World Wide Web–related article is a stub. You can help Wikipedia by adding missing information. |
- Marketing companies of the United States
- Marketing companies established in 2011
- Business services companies disestablished in 2019
- Mass media companies disestablished in 2019
- Defunct marketing companies of the United States
- American companies established in 2011
- American companies disestablished in 2019
- World Wide Web stubs