Sergio Bucher
Sergio Bucher | |
|---|---|
| Born | 7 November 1963 La Chaux-de-Fonds, Switzerland |
| Education | Engineer in Applied Mathematics, Ecole Polytechnique Fédérale de Lausanne |
| Occupation | Businessman |
Sergio Bucher Rodriguez (born November 1963)[1] is a dual-nationality Spanish/Swiss businessman. His career took him through companies such as Inditex, Nike, Puma and Amazon, before he became the chief executive of Debenhams in October 2016, succeeding Michael Sharp. He stepped down in 2019. Between 2020 and 2026, he became member of the executive board for the Otto Group[2]. Since 2026, he serves as a non-executive board member in companies such as Otto Group,[3] Bonprix[3] and World Retail Congress.[4]
Early life
[edit]He is half Spanish and half-Swiss.[5] He studied Applied Mathematics Engineering at the École Polytechnique Fédérale de Lausanne.
Career
[edit]From 1987 to 1997 he worked for DuPont. He worked from 1998 to 2000 at Grupo Cortefiel in Spain, then from 2000 to 2003 at Inditex in Spain where he founded Inditex's lingerie chain Oysho.[6] From 2004 to 2008 he was general manager for Retail at Nike, Inc. for EMEA, and retail director of Spain and Portugal. He worked from 2009 to 2013 for Puma SE as general manager of global retail.
From 2013 to 2016 he headed Amazon's fashion business in Europe [7] where he centralised fashion activities and opened one of the largest digital content factories in Europe in Shoreditch (London) [8]
In May 2016, it was announced that he would become the chief executive of Debenhams in October 2016.[9] Sergio Bucher was at the helm for three years, leading the company’s complex transformation[10][11] and oversaw the administration process that concluded with the support of its lenders.[12]
From February 2020 till 2026, he served as member of the executive board for Retail and Brands [13] at the Otto Group, where he oversaw a portfolio of multichannel companies such as Crate & Barrel, Freemans & Grattan plc, Manufactum , Frankonia and Otto International, the sourcing operation of the Otto Group, acting as the chairman of the board of those companies.
In 2026, he took positions as non-executive director on the supervisory (or advisory) board of several companies, such as the Otto Group[3], Bonprix[3] and the World Retail Congress[4]. Previously, he also served as Non-executive director for Namshi.com in Dubai.[14]
References
[edit]- ↑ "Companies House". Archived from the original on 2017-04-28. Retrieved 2017-04-27.
- ↑ "Sergio Bucher: Member of the Executive Board, Brands and Retail". Archived from the original on 2021-12-09. Retrieved 2021-03-25.
- 1 2 3 4 "Sergio Bucher appointed to the Supervisory Board of the Otto Group and of Bonprix".
- 1 2 "World Retail Congress confirms 2026 Advisory Board".
- ↑ "Profile: Debenhams unearths 'real find' in new boss Sergio Bucher". Retail Week. Archived from the original on 2016-07-01. Retrieved 2016-05-27.
- ↑ "Oysho, la lingerie en toute liberté". LSA. 21 February 2002. Archived from the original on 1 April 2017. Retrieved 25 March 2021.
- ↑ Gale, Adam. "Who is Debenhams CEO Sergio Bucher?". Haymarket Business Interactive. Archived from the original on 2016-05-27. Retrieved 2016-05-27.
- ↑ "Amazon UK to open a studio in Shoreditch". Retail Gazette. 25 November 2014. Archived from the original on 20 May 2022. Retrieved 25 March 2021.
- ↑ "Amazon executive to take the reins at Debenhams". The Telegraph. 26 May 2016. Archived from the original on 14 November 2017. Retrieved 4 April 2018.
- ↑ Roberts, Lauretta (2018-09-03). "Debenhams unveils refreshed brand as it continues with its turnaround plan". TheIndustry.fashion. Retrieved 2025-11-13.
- ↑ Ryan, John. "First look: Debenhams' Sergio Bucher opens first store". Retail Week. Retrieved 2025-11-13.
- ↑ "Debenhams boss Sergio Bucher steps down". 2019-04-18. Retrieved 2025-11-13.
- ↑ "Ex-Debenhams chief Sergio Bucher joins Germany's Otto". Fashion Network. 7 January 2020. Archived from the original on 27 February 2021. Retrieved 25 March 2021.
- ↑ "Namshi General Trading LLC - Relationship Science". relationshipscience.com. Archived from the original on 2021-09-08. Retrieved 2021-09-08.