Sandra Campos

Sandra Campos
Born	Sandra Yvette Campos 1973 (age 52–53) California, U.S.
Citizenship	American
Alma mater	Texas Tech University
Occupations	Business executive, entrepreneur
Notable work	President & CEO of PetMed Express (2024–2025) CEO of Diane von Furstenberg (2018–2020) Group President of Global Brands Group(2015-2018)
Board member of	Big Lots, PDS Limited, Fabric Commerce, Daniel's Jewelers, and PureRED

Sandra Yvette Campos, commonly referred to as Sandra Campos (born 1973), is an American business executive, and entrepreneur. She is best known for her roles as the former CEO of the fashion brand Diane von Furstenberg and the former CEO and President of PetMed Express. She initially rose to prominence in the fashion and retail industries through her executive positions at Polo Ralph Lauren and Nautica, and later as the Co-President of Global Brands Group. Following her co-founding of brand management firm Cynosure Holdings, she partnered with Selena Gomez to launch the global lifestyle brand "Dream Out Loud".

She is a regular contributor on CNBC, providing commentary on retail trends, consumer behavior, and e-commerce. In 2019, she was included in Latino Leaders Magazine's "Top 100 Latina Leaders"; and in 2019 was named among the "Top Leaders in Business" by Hispanic Executive. In 2020, she was recognized on the "Most Powerful Latinas" list by ALPFA. In 2020, she was named a "Top Woman in Retail" by the Women in Retail Leadership Circle, and in 2023 received the Frontline Excellence Award from YOOBIC.

Background

Campos was born in California to Mexican immigrant parents, and was raised in a suburb of Dallas, Texas, as the second of six children. Her mother is from Mexico City and her father is from Zacatecas.

Her family established a tortilla manufacturing business in Texas, where Campos was exposed to commercial operations from an early age. Her mother utilized a specific grade-based financial reward system to motivate her children which influenced Campos's life on the importance of education and financial independence.

As a first-generation Mexican American, Campos navigated distinct cultural and linguistic pressures while growing up in the United States. In an interview with GirlTalkHQ, Campos said how she was inspired by pride of her eldest daughter Alma Grace in their indigenous and Mexican ancestry to embrace her cultural heritage.

Campos attended Texas Tech University, where she graduated with a Bachelor of Science in Retail Management and Fashion Merchandising. Initially aspiring to be a fashion designer, she frequently made clothes for her friends and sisters. While in college, Campos made and sold clothes. Following graduation, she relocated to New York City to pursue her career.

Career

After moving to New York, Campos began her career in retail buying at J. McLaughlin. Subsequently, she joined Donna Karan, where she played a key role in the launch and market expansion of the contemporary DKNY collection. Over the following decade, Campos held senior management positions for apparel companies including Polo Ralph Lauren, Nautica, and licensed operations for Oscar de la Renta.

In 2009, she transitioned into entrepreneurship by co-founding Cynosure Holdings, a brand management company. Through this venture, she partnered with actress and singer Selena Gomez to launch "Dream Out Loud," a successful lifestyle brand that achieved over $100 million in annual retail sales and included global licenses across fourteen categories including apparel, footwear, and accessories among others.

In 2015, Campos was named Co-President of Women's Apparel at Global Brands Group. In this capacity, she managed brand portfolio which included licensed contemporary labels such as Juicy Couture, Bebe, BCBG, Herve Leger, Buffalo, and Tretorn. She notably engineered the brand revitalization of Juicy Couture.

While serving at Bebe, Campos developed a close professional collaboration and personal friendship with fashion designer Nathan Jenden, who had spent a decade as a central figure at Diane von Furstenberg's brand. When von Furstenberg approached Jenden to return and help revitalize her brand, Jenden invited Campos. The meeting resulted in the dual appointment of Campos as CEO of Diane von Furstenberg's brand and Jenden's return as Chief Design Officer and Vice President of Creative in April 2018.

In 2019, she was named among the Top Leaders in Business by Hispanic Executive magazine. She was also included in Latino Leaders magazine's Top 100 Latina Leaders annually in 2019.

After her tenure at DVF ended in 2020, Campos focused on retail technology and education. She founded Fashion Launchpad, an online continuing education platform for retail and fashion professionals. She subsequently became the CEO of Project Verte, a retail technology and cloud-based supply chain solutions provider.

During 2020, she was recognized as a Top Woman in Retail by the Women in Retail Leadership Circle. In 2020, she was also named among the Most Powerful Latinas by the Association of Latino Professionals For America.

In April 2024, Campos was named President and CEO of PetMed Express (PetMeds), a publicly traded online pet pharmacy and healthcare provider. Before her appointment as CEO, she had served on the company's board of directors since May 2023. In 2023, she was recognized at the Frontline Excellence Awards by YOOBIC.