// Workers AI · dad joke modeWhat did Promite say to toast? "I'm spread too thin.
A jar of Promite | |
| Type | Food paste |
|---|---|
| Place of origin | Australia |
| Created by | Henry Lewis & Company |
| Invented | 1950s |
| Main ingredients | Vegetables and yeast extract |
| Similar dishes | Vegemite |
Promite /ˈproʊmaɪt/ is a dark brown, salty food paste derived from yeast extract. It is primarily used as a spread on sandwiches and toast similar to Vegemite and Marmite.[1] Promite was invented in the 1950s by Henry Lewis & Company and marketed under the Masterfoods brand. Henry Lewis & Company later became MasterFoods Australia and New Zealand, before being bought out by Mars, Incorporated, a privately owned U.S. company, in 1967.[2] Promite has continued to be manufactured and primarily sold in Australia.
Like Vegemite, it is made from leftover brewer's yeast and vegetable extract, however Promite achieves a sweeter taste through the addition of sugar.[3][1]
Ingredients
[edit]According to Mars Customer care, "In 2013, we removed vitamins Thiamin (B1), Riboflavin (B2) and Niacin (B3), as well as two flavour enhancers, and found this to benefit some consumers sensitive to those vitamins, without impacting taste or texture".[citation needed] However, some vitamins remain from the raw ingredients, approximately:
| Name | Vitamin | Abundance |
|---|---|---|
| Thiamin | B1 | 4mg / 100g |
| Riboflavin | B2 | 1mg / 100g |
| Niacin | B3 | 50mg / 100g |
| Pantothenic Acid | B5 | 12mg / 100g |
| Vitamin B6 | B6 | 3mg / 100g |
See also
[edit]References
[edit]- 1 2 Richard, Alice (2020-01-20). "Who came out on top in our mighty Mite taste test?". CHOICE. Archived from the original on 2025-05-22. Retrieved 2026-07-05.
- ↑ Joanna Bowery (6 June 2006). "Masterfoods resurrects Mars corporate identity". Campaign Live. Archived from the original on 12 December 2025. Retrieved 5 July 2026.
- ↑ Jordan, Nicholas (2026-02-17). "In a taste-test battle of supermarket mite-y bites, which will win? (Spoiler: it isn't Vegemite)". The Guardian. ISSN 0261-3077. Retrieved 2026-07-05.
External links
[edit]
Promite is not a yeast extract. It is a vegetable extract.