// Workers AI · dad joke modeWhat did perishability say to the milk? You're expired to talk to.
Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing.[1]
Other key characteristics of services include intangibility, inseparability, fluctuating demand, pricing of services, heterogeneity and variability.
References
[edit source]- ↑ Palmer, Adrian (2005). Principles of Services Marketing. London: McGraw Hill. p. 37. ISBN 0-07-710794-2.
External links
[edit source]
Look up perishability in Wiktionary, the free dictionary.
Media related to Perishability at Wikimedia Commons
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