// Workers AI · dad joke modeWhat did NEOM Wellbeing say to stress? "You're well past your due date.
 | |
| Type | Private |
|---|---|
| Industry | Retail |
| Founded | 2005 |
| Founders | Nicola Elliott Oliver Mennell |
Key people | Isabel Malbois (CEO) |
| Website | neomwellbeing |
NEOM Wellbeing is a British wellness and natural beauty company based in Harrogate.[1][2][3] It was founded in 2005 by Nicola Elliott and Oliver Mennell.[4]
History
[edit]NEOM Wellbeing was founded as NEOM Organics in 2005 by family friends Nicola Elliott, a journalist who worked for Glamour magazine, and Oliver Mennell, a private equity analyst.[5][6][7] Elliott's interest in wellness and natural products led her to train in aromatherapy alongside her media career.[8] She later shifted her focus entirely to the wellness sector and formed a partnership with Mennell, who was working as a private equity analyst at the time.[8] The name "NEOM" is derived from a combination of the founders' initials.[2][9] Since its founding, it has received B Corp certification.[10]
In 2011, NEOM received investment from Michael Warshaw, the former owner of Molton Brown.[1]
In 2015, NEOM opened its first high street retail store in Wimbledon Village.[3] A year later, in 2016, NEOM opened its second retail store in Leeds.[11]
In 2017, Piper, a private equity investment firm, invested in NEOM.[12][13] Two years later, in 2019, NEOM opened a store on Guildford High Street.[14] In October 2020, NEOM opened its fifth Wellbeing Hub in a new retail space adjacent to Liverpool Street Station in London.[15]
In 2021, NEOM expanded its operations to the United States, and its products became available through retailers such as Nordstrom, Amazon Prestige Beauty, and Anthropologie. Later, it opened a fulfillment centre in Martinsville, Virginia.[16] In 2022, it was included in the Sunday Times 100 list.[17] In 2023, NEOM launched a separate website for the United States.[18]
In July 2024, NEOM opened a 481-square-foot Wellbeing Hub in New York City's West Village.[18][19]
Locations
[edit]NEOM Wellbeing is headquartered in Harrogate.[18] It operates six NEOM Wellbeing Hubs located in London (Wimbledon and Liverpool Street), Guildford, Leeds, and Kildare Village, and maintains wholesale distribution through counters in department stores, including John Lewis & Partners and Selfridges.[18][20]
References
[edit]- 1 2 Prevett, Hannah (November 26, 2021). "Mariah Carey stressed me out. So I went into wellness, says Neom boss". The Times.
- 1 2 "How This Luxe Wellbeing Brand Is Leading The Clean Beauty Revolution". Grazia.
- 1 2 Clarke, Anna (February 2, 2020). "How to create a million-pound beauty business from your bedroom". The Telegraph – via The Daily Telegraph.
- ↑ Prevett, Hannah (October 20, 2023). "Why mutual respect is the key to succeeding a founder". The Times.
- ↑ Street, Chloe (August 21, 2019). "A Day Well Spent With... Nicola Elliott, founder of Neom Organics". Evening Standard.
- ↑ Frost, Maisha (January 10, 2022). "Wellbeing market success sets NEOM up for expansion in US and China". Express.co.uk.
- ↑ Gibbs, Alexandra (July 17, 2018). "Neom Organics founder: Find a business partner with different skill sets to you". CNBC.
- 1 2 Johnson, Jamie (March 13, 2018). "Nicola Elliott: 'Women in business have to make some big sacrifices'". The Telegraph – via The Daily Telegraph.
- ↑ "The CEO planning for global expansion one nose at a time". Yorkshire Post.
- ↑ Suqi, Rima (August 2, 2024). "A beloved French bistro returns, Neom opens on Bleecker Street, more NYC events". New York Post.
- ↑ "Lifestyle brands to open first Leeds shops". Insider Media.
- ↑ Evans, Peter (December 24, 2017). "Piper bets on beauty firm Neom". The Times.
- ↑ "Wellbeing brand Neom Organics secures investment for retail and product plans". Cosmetics Business.
- ↑ Giles, Martin. "Guildford Dragon NEWS".
- ↑ "Harrogate well-being brand scents growth as online sales soar". Harrogate Advertiser. August 31, 2021.
- ↑ "The CEO planning for global expansion one nose at a time". Yorkshire Post. October 2, 2021.
- ↑ Times, The Sunday (July 1, 2022). "NEOM Organics". www.thetimes.com.
- 1 2 3 4 Burns, Emily (July 15, 2024). "U.K.-based Neom Wellbeing Plots United States Expansion With New York City Store".
- ↑ "UK wellness brand Neom Wellbeing opens first US store". New York Business Journal. July 16, 2024.
- ↑ "Harrogate-based wellbeing brand NEOM records 'outstanding strategic progress' over last financial year". Yorkshire Post. August 31, 2021.