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From Wikipedia, the free encyclopedia

Moustache Bikes is a French brand of EPAC (electronically power assisted cycle), named Cycle Me, a company based in the Vosges since 2011.

Concept

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Vosges-based Cycle Me designs and assembles electric bicycles under the Moustache Bikes brand in the Vosges region. The name refers to the moustache-shaped handlebars of the early 20th century. The company's bicycle designs include integrated frames and proprietary components. The bicycles are positioned in the premium price segment.[1][2][3][4]

The brand offers models for various uses, including city, mountain, and cargo bikes.[4]

The metal frames are primarily imported from Taiwan, although a wooden frame was also tested.[4][5] All models feature batteries and an electric motor from German equipment manufacturer Bosch.[4][6]

The bicycles were first sold through approximately 100 independent retailers in France and a hundred or so in Europe (England, Germany and the Benelux countries) and in 2019 were shipped to 500 dealers all over the world. 45% of their production is exported.[1][4]

Story

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Cycle Me was created in 2011 by Emmanuel Antonot and Grégory Sand, in Golbey, near Épinal.[1][7] Emmanuel Antonot previously worked for Lapierre bikes, one of Europe's oldest bicycle manufacturers.[8]

Sales increased from 1,500 units in 2012 to 3,000 in 2013.[1] In 2015, the FCPR Initiative et Finance announced that it had acquired a stake in the company's capital. Following the investment, the founders maintained a majority stake in the company.[4]

In 2017, the assembly plant moved to Thaon-les-Vosges with capacity to produce 100,000 bikes per year. The assembly workshop can assemble 200 bikes per day. The research and development department handles prototype design at the Thaon-les-Vosges facility. The company employs around one hundred people and had a turnover of around 70,000,000 in 2019.[4]

In 2021, the company added a third assembly line and began assembling wheels at their facility.[9]

References

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  1. 1 2 3 4 "Automobile : les clés de la transition". Les Echos (in French). 2022-10-17. Retrieved 2023-10-05.
  2. David, Christophe (2020-06-29). "Moustache Bikes : les vélos électriques français qui ont la tête dans le guidon". Capital.fr (in French). Retrieved 2023-10-05.
  3. Nouvelle, L'Usine (2014-09-14). "Les VTT électriques de Moustache Bikes, imaginés par Philippe Starck". L'Usine Nouvelle (in French).
  4. 1 2 3 4 5 6 7 Alix, Christophe. "Vélo électrique : Moustache Bikes, imagination d'Epinal". Libération (in French). Retrieved 2023-10-05.
  5. "Un prototype de vélo électrique en bois testé dans les Vosges". L'Express (in French). 2013-03-16. Retrieved 2023-10-05.
  6. Christophe Alix (11 October 2019). "Vélo électrique : Moustache Bikes, imagination d'Epinal". liberation.fr.
  7. "économie. Moustache, des vélos électriques au poil". www.republicain-lorrain.fr (in French). Retrieved 2023-10-05.
  8. "Le vélo électrique à la conquête des rues". Les Echos (in French). 2015-11-27. Retrieved 2023-10-05.
  9. Nouvelle, L'Usine (2021-02-10). "Moustache Bikes mise à fond sur le made in Vosges". L'Usine Nouvelle (in French).