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// Workers AI · dad joke modeWhat did IsaDora cosmetics say to the makeup brush? "You're a great cover.

From Wikipedia, the free encyclopedia
IsaDora cosmetics
TypePrivate
IndustryConsumer goods
Founded1983
Headquarters,
Key people
Anne Marie Tromholt Qvist (CEO)
ProductsCosmetics
Websiteisadora.com

IsaDora cosmetics is a Swedish cosmetics brand established in 1983, located in Malmö.[1][2] IsaDora's first beauty line debuted in Swedish stores in November 1983, and by 1984, IsaDora exported its products to Norway and the rest of Scandinavia.[3] IsaDora expanded into the US market in 2017 and was sold in Walgreens stores.[4][5]

History

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IsaDora cosmetics was founded in Malmö, Sweden by Ingvar Vigstrand in 1983.[6]

It was one of the sponsors and partners of the Eurovision Song Contest 2013.[7] Part of the IsaDora assortment that appeared on posters as part of companies Eurovision campaign was "Big Bold Mascara", "Wonder Nail" and "Cream Mousse Eye Shadow".[8] IsaDora also hosted their own Eurovision event with appearances from the participants of the contest.[9]

In May 2013, IsaDora cosmetics launched its products in the UAE.[10]

Isadora's products are not tested on animals.[11]

Anne Marie Tromholt Qvist was named CEO in March 2025.[12]

References

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  1. "IsaDora Smink, Make-up & Parfym". eleven.se. Archived from the original on 2014-05-17. Retrieved 2014-05-15.
  2. "Isadora "Moisturizing Colorfix Lipstick" | Wendela | Aftonbladet". Aftonbladet.se. 2004-12-14. Archived from the original on 2014-05-17. Retrieved 2014-05-15.
  3. "IsaDora Global — The Story". Isadora.com. Archived from the original on 2014-05-13. Retrieved 2014-05-15.
  4. Retail. "Swedish cosmetics brand IsaDora makes its debut in the US". cosmeticsbusiness.com. Retrieved 2026-03-25.
  5. Mackenzie, Macaela (2017-11-13). "Sweden's Most Popular Drugstore Makeup Brand Is FINALLY Coming to the States". Allure. Retrieved 2026-06-18.
  6. Advance (2018-02-02). "Axcel partners with family behind Swedish make-up brand IsaDora". Axcel. Retrieved 2026-07-02.
  7. Thorell, Andreas Rågsjö (19 March 2013). "Ica går in som partner till Eurovision". Resumé (in Swedish). Archived from the original on 22 March 2013. Retrieved 6 September 2013.
  8. Emzi (2013-01-21). "Isadora National Makeup Partner of Eurovision". Emmelemzi.com. Archived from the original on 2014-05-17. Retrieved 2014-05-15.
  9. Kashaya. "Kashayas blogg: IsaDora bjöd in till event med Eurovision tema". Kashayas.se. Archived from the original on 2014-05-17. Retrieved 2014-05-15.
  10. "IsaDora (Sweden) now in the UAE with a stunning line of beauty products". Parisgallerygroup.com. 2013-05-21. Archived from the original on 2014-05-17. Retrieved 2014-05-15.
  11. Lindblom, Cassandra (2016-12-10). "7 skönhetsmärken som säljer veganskt smink". www.baaam.se (in Swedish). Retrieved 2023-02-27.
  12. "An Honest Conversation with IsaDora's New CEO, Anne Marie Tromholt Qvist". Mynewsdesk (in Swedish). 2025-03-07. Retrieved 2026-03-31.
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