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// Workers AI · dad joke modeIs Half Yard Productions short-staffed? It's a half measure.

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Half Yard Productions
TypeSubsidiary
IndustryTelevision production
FoundedMay 2006; 20 years ago (2006-05)
Founder
  • Abby Greensfelder
  • Sean Gallagher
Headquarters
Bethesda, Maryland
,
United States
Area served
Nationwide
Parent

Half Yard Productions is an American reality television production company based in Bethesda, Maryland. It specializes in unscripted, character-driven reality series, documentaries, and specials. It was founded in May 2006 by former Discovery Networks executives Abby Greensfelder and Sean Gallagher, and was part of German entertainment company Red Arrow Studios (now known as Seven.One Studios) until 2022, when Red Arrow was sold to The North Road Company. Half Yard Productions is best known for producing Say Yes to the Dress for TLC.

History

[edit]

Half Yard Productions was established in May 2006 when Abby Greensfelder, the former head of programming and development for Discovery Channel, and Sean Gallagher, the production and development chief for TLC, left their roles at Discovery Networks in order to found a new, independent production studio. During its formation, Half Yard Productions signed a deal with Discovery Networks which entailed "several series commitments."[1]

In February 2014, the German entertainment and production distribution studio Red Arrow Entertainment Group (now Seven.One Studios), part of German broadcasting company ProSiebenSat.1 Media, acquired a majority stake in Half Yard Productions to breach its American unscripted production portfolio. Half Yard Productions became part of Red Arrow Entertainment Group, with Greensfelder and Gallagher continuing to lead Half Yard Productions as co-CEOs.[2][3]

At the start of May 2018, Half Yard Productions formed a new unit dedicated to producing crime and investigation programming, hiring Sirens Media executive and crime producer Anne Rothwell.[4]

In 2019, Greensfelder stepped down as CEO to form a new production company, Everywoman Studios. Gallagher also departed in 2020, stepping away from the television industry. Half Yard Productions' Executive Vice President of dDevelopment, Dirk Hoogstra, was promoted to CEO following Gallagher's exit.[5]

In July 2021, Half Yard Productions signed a pact with Public School Productions to co-produce and co-develop programming dedicated to authentic, first-in-its-space content with rich and dynamic characters.[6]

In July 2022, Peter Chernin, founder and CEO of The Chernin Group, acquired Red Arrow Studios for 200 million dollars. Half Yard Productions became a subsidiary of Chernin's new production and distribution studio, The North Road Company, alongside Chernin Entertainment and Words + Pictures.[7][8][9][10]

In the summer of 2023, The North Road Company rolled out layoffs, looking to "right-size the business." That December, Half Yard Productions announced that its CCO Nicole Sorrenti, whom had joined Half Yard Productions back in 2007, and CEO Hoogstra had left the studio.[11]

Filmography

[edit]
Title Years Network Notes
Say Yes to the Dress2007–presentTLC
Jersey Couture2010–2012Oxygenco-production with Magilla Entertainment
The Real Housewives of D.C.2010Bravo
Say Yes to the Dress: Randy Knows Best2011–2013TLCFirst spin-off to Say Yes to the Dress
Randy to the Rescue2012–2013TLCSecond spin-off to Say Yes to the Dress
Diggers2013–2015National Geographic
100 Days of Summer[12]2014Bravo
Bloody Boston[13]2022Reelz
I Just Killed My Dad2022Netflix

References

[edit]
  1. ↑ Martin, Denise (May 2, 2006). "Exits at upper level". Variety.
  2. ↑ Littleton, Cyntha (February 26, 2014). "ProSieben's Red Arrow Buys Majority Stake in 'Say Yes to the Dress' Producer". Variety. Retrieved September 23, 2024.
  3. ↑ Szalai, Georg (February 27, 2014). "ProSieben's Red Arrow Acquires Majority Stake in 'Say Yes to the Dress' Producer". The Hollywood Reporter. Retrieved September 23, 2024.
  4. ↑ "Half Yard Productions launches Crime & Investigation Unit with veteran producer Anne S Rothwell". Seven.One Studios. May 1, 2018.
  5. ↑ White, Peter (December 3, 2020). "Dirk Hoogstra Named CEO Of 'Say Yes To The Dress' Producer Half Yard After Sean Gallagher Steps Down". Deadline. Retrieved March 23, 2026.
  6. ↑ "HALF YARD PRODUCTIONS CLOSES PARTNERSHIP WITH PUBLIC SCHOOL PRODUCTIONS". Señal News. July 21, 2021.
  7. ↑ White, Peter (July 6, 2022). "Peter Chernin Forms Global Content Studio North Road, Pays $200M For Red Arrow Studios' U.S. Assets & Plots More Major Acquisitions With Multimillion-Dollar Funds". Deadline Hollywood. Retrieved September 21, 2024.
  8. ↑ Weprin, Alex (July 6, 2022). "Peter Chernin Launching $1B+ Content Studio Rollup The North Road Company". The Hollywood Reporter. Retrieved September 21, 2024.
  9. ↑ Littleton, Cynthia (July 6, 2022). "Peter Chernin Pacts With Providence Equity and Apollo to Launch North Road Co". Variety. Retrieved September 21, 2024.
  10. ↑ Pinto, Jordan (July 6, 2022). "Chernin buys Red Arrow Studios' US assets for $200m, sets up North Road". C21Media. Retrieved September 22, 2024.
  11. ↑ White, Peter (December 5, 2023). "Dirk Hoogstra & Nicole Sorrenti Exit 'Say Yes To The Dress' Producer Half Yard". Deadline Hollywood.
  12. ↑ Kondolojy, Amanda (November 18, 2013). "Bravo Kicks Off 2014 With New Series 'Toned Up', 'Blood, Sweat and Heels' and '100 Days of Summer'". TV by the Numbers (Press release). Archived from the original on November 21, 2013. Retrieved December 23, 2013.
  13. ↑ Lawes, Ruth (March 21, 2022). "Mystery anthology, career format, organised crime factual join Red Arrow slate". C21Media.
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