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GDE Bertoni

From Wikipedia, the free encyclopedia
GDE Bertoni
IndustryManufacturing
FounderEmilio Bertoni
Headquarters,
Italy
Key people
Valentina Losa (CEO)
WebsiteOfficial website

GDE Bertoni, also known as Stabilimento Artistico Bertoni, is a trophy and medal manufacturing company based in Milan, Italy. The company's most famous production is the FIFA World Cup Trophy, which it has produced ever since winning a design competition in 1970. A brass replica of the FIFA World Cup Trophy is hand-crafted every four years by the company, to be awarded to the winners of the FIFA World Cup.[1]

GDE Bertoni started as a small artisanal workshop founded in the early 1900s[2][3] by Emilio Bertoni before becoming a large production company in the 1960s after creating the Olympic medals for the 1960 Summer Olympics in Rome.[4] When FIFA held a competition for a new trophy design in 1970, Losa presented concept sketches and a physical prototype of a design by Silvio Gazzaniga, winning the competition.[5] Every award produced by GDE Bertoni is created with traditional artisan techniques and built by hand.[1][6] The trophies awarded to winners of the FIFA World Cup are not the original, but rather bronze replicas plated in gold created by GDE Bertoni.[7]

GDE Bertoni has a contract with the royal court of Bahrain to produce the country's military medals[8] and produces several trophies for UEFA, including the European Champion Clubs' Cup, the UEFA Europa League trophy, and the UEFA Super Cup trophy.[1] The company also produced the medals for the 1980 Summer Olympics in Moscow.[3]

Notable productions

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Notable awards produced by GDE Bertoni include:

References

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  1. 1 2 3 4 5 "The making of the World Cup trophy". Al Jazeera English. Archived from the original on 2024-08-14. Retrieved 2025-02-17.
  2. "GDE Bertoni opens doors to FIFA World Cup trophy factory". Daily Sabah. 2022-12-01. Archived from the original on 2022-12-01. Retrieved 2025-02-17.
  3. 1 2 3 "Photos: How the FIFA World Cup Trophy is made". ESPN. 2018-07-13. Retrieved 2025-02-17.
  4. 1 2 "The World Cup heading to Argentina started its journey in Italy". SBS. Archived from the original on 2023-01-16. Retrieved 2025-02-17.
  5. 1 2 How They Make the FIFA World Cup Trophy. Great Big Story. 2023-07-26. Archived from the original on 2025-01-08. Retrieved 2025-02-17 via YouTube.
  6. "How is the FIFA World Cup trophy made?". euronews. 2022-10-13. Archived from the original on 2025-10-03. Retrieved 2025-02-17.
  7. How Do They Make the World Cup Trophy?. Inside Edition. 2022-12-01. Archived from the original on 2024-07-24. Retrieved 2025-02-17 via YouTube.
  8. 1 2 3 Borden, Sam (2016-05-26). "At 16½ Pounds, Champions League Trophy, Ol' Big Ears, Is Heavily Sought After". The New York Times. ISSN 0362-4331. Retrieved 2025-02-17.{{cite news}}: CS1 maint: deprecated archival service (link)
  9. "award, Olympic Order". Canadian Museum of History. Archived from the original on 2025-08-17. Retrieved 2025-02-17.
  10. "La Coppa Africa? Made in Italy!". Rivista Africa (in Italian). 2019-06-24. Archived from the original on 2026-04-13. Retrieved 2025-11-26.
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