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Native name | 위홈 |
|---|---|
| Type | Private |
| Industry | Homesharing brokerage |
| Founded | 2019 |
| Founder | Cho San-gu |
| Headquarters | Mapo District, Seoul , South Korea |
| Key people | Cho San-gu (CEO) |
| Website | www |
Wehome (Korean: 위홈) is a South Korean company that operates an online homesharing platform. It was the first homesharing business designated under South Korea's ICT regulatory sandbox, which allowed it to broker urban homestays to domestic as well as foreign guests, and in May 2026 it was converted to a temporary-permit operator.[1]
History
[edit]Founder Cho San-gu, a former new-business executive at LG Uplus, launched the hanok-focused homesharing platform Kozaza in 2012 and founded Wehome in 2019.[2][3] Under South Korean law, urban homestays registered as "foreign tourist urban homestays" may host only foreign guests; Wehome obtained a regulatory sandbox exemption in 2019 to serve domestic guests as well, and began service in July 2020.[4]
During the COVID-19 pandemic the company brokered detached homes for self-quarantine stays. By December 2022 it had reported about ₩10 billion in cumulative sales and around 20,000 guests over 80,000 nights.[4] The exemption area was extended from Seoul to Busan on 24 October 2023.[5] In a 2025 interview, Cho said the platform had recorded more than ₩25 billion in transactions, over 3,000 hosts and over 200,000 guests during the pilot, while criticizing what he described as reverse discrimination against domestic firms.[6] In May 2026 the 44th ICT regulatory sandbox deliberation committee converted Wehome to a temporary-permit operator.[1]
Services
[edit]The platform lists hanok, detached houses and apartments in Seoul and Busan; hosts must follow the permit conditions, including a limit of 180 operating days per year.[7] In 2022 it was reported to be the only South Korean company listed when Google Travel added a vacation-rental tab.[4] In April 2026 it added five Asian mobile payment services, including Alipay and WeChat Pay.[8]
In June 2026, together with the Busan Metropolitan City government, Wehome ran "K-POPSTAY BUSAN 2026", which placed overseas fans attending BTS's world tour concerts in Busan in residents' homes; 27 local hosts accommodated 65 guests from 15 countries.[9]
References
[edit]- 1 2 Seo, Hyun-jin (2026-05-08). "위홈, 대한민국 최초 공유숙박 '임시허가' 기업 공식 전환" [Wehome officially converted into South Korea's first temporary-permit homesharing company]. Hotel & Restaurant (in Korean). Retrieved 2026-09-27.
- ↑ "국내 유일 합법 공유숙박앱 '위홈'..."에어비앤비 안 무섭다"" [Wehome, Korea's only legal homesharing app: "We are not afraid of Airbnb"]. Maeil Business Newspaper (in Korean). 2023-03-26. Retrieved 2026-09-27.
- ↑ ""Turning 12 Years of Reverse Discrimination with AI"... Wehome CEO Cho San-gu Makes Bold Move with 10 Million K-STAY". VentureSquare. Retrieved 2026-09-27.
- 1 2 3 Kim, Jeong-min (2022-12-14). "[샌드박스 혁신 리포트] 국내 유일 내·외국인 공유숙박 플랫폼 '위홈'" [[Sandbox Innovation Report] Wehome, Korea's only homesharing platform for domestic and foreign guests]. Ilyo Shinmun (in Korean). Retrieved 2026-09-27.
- ↑ "공유숙박 플랫폼 '위홈', 서울이어 부산서도 합법 서비스" [Homesharing platform Wehome offers legal service in Busan after Seoul]. ZDNet Korea (in Korean). 2023-10-26. Retrieved 2026-09-27.
- ↑ Ko, Seong-min (2025-08-29). ""규제 샌드박스, 포지티브 규제의 돌파구지만 한계도 분명"" ["Regulatory sandbox is a breakthrough for positive regulation, but its limits are clear"]. Economy Chosun (in Korean). Retrieved 2026-09-27.
- ↑ "공유숙박 실증특례 정책" [Homesharing regulatory exemption policy] (in Korean). Wehome. Retrieved 2026-09-27.
- ↑ Seong, Yeon-jae (2026-04-08). "[여행소식] 위홈, 아시아 5개국 간편결제 도입" [[Travel news] Wehome introduces mobile payments from five Asian countries] (in Korean). Yonhap News Agency. Retrieved 2026-09-27.
- ↑ Choi, Chi-seon (2026-06-19). ""숙소 대신 시민의 집…부산이 만든 새로운 K-관광"" ["Citizens' homes instead of lodging: a new K-tourism made by Busan"]. Newscj (in Korean). Retrieved 2026-09-27.
External links
[edit]Category:Companies established in 2019 Category:Companies based in Seoul Category:Hospitality companies of South Korea