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Draft:StrangeLab Inc.

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StrangeLab Inc. is a South Korean record label based in Seoul that was established in August 2026. StrangeLab Inc. manages the content, planning, production, and activities for XLOV and LU.

History

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As part of RBW’s restructuring of its label operating system, WM Entertainment and 257 Entertainment integrated to create StrangeLab Inc. on August 11, 2026.[1]. This followed the signing of a comprehensive business acquisition agreement between 257 Entertainment and WM Entertainment in which the latter acquired 257's IP assets, artist rights, and employees in March 2026 [2]. The two companies now operate solely under the StrangeLab Inc. name.

The StrangeLab name was chosen with input from the members of XLOV. It is meant to embody "the philosophy of valuing each artist’s individuality and creativity above all else" [3]

References

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  1. "XLOV 소속사 사명 변경 안내 (+ENG)". The Chosun Daily. Retrieved 2026-08-11.
  2. "RBW, '젠더리스 그룹' 엑스러브 품었다…257엔터 인수 : 네이트 연예". 모바일 네이트 뉴스 (in Korean). Retrieved 2026-03-11.
  3. "XLOV 소속사 사명 변경 안내 (+ENG)". bstage (in Korean). Retrieved 2026-08-11.

Category:South Korean record labels Category:Talent agencies of South Korea Category:Companies based in Seoul Category:Music companies of South Korea Category:K-pop record labels