Draft:Reach Nationals
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Reach Nationals Corp. | |
| Founded | 2023 (national organization)[a] |
|---|---|
| Founder | Dylan Huey (national organization) |
| Type | 501(c)(3) nonprofit |
| Legal status | Active |
| Purpose | Collegiate creator-economy education and chapter network |
| Headquarters | Los Angeles, California, United States |
Chief executive officer | Dylan Huey |
| Website | reachnationals |
REACH Nationals is an American 501(c)(3) nonprofit organization that operates a network of student-led chapters focused on the creator economy. It was formed in 2023 as the national parent organization of USC Reach, a student creator club founded at the University of Southern California in 2017.[1] Headquartered in Los Angeles, California, the organization had grown to more than 150 chapters at colleges and universities across 20 U.S. states by 2026, training student members in content creation, influencer marketing, and creator-economy career paths.[1][2][3][4]
History
[edit]REACH originated as USC Reach, a student organization at the University of Southern California focused on social media and the business of content creation. The club was founded in 2017 by a group of USC students including Markian Benhamou and Xavier Di Petta.[1] It received early media attention for training student influencers,[5] and by 2021 had begun expanding beyond USC to additional universities.[6]
Dylan Huey joined USC Reach in 2020 and became the club's president in 2022.[1] In 2023, Huey founded REACH Nationals as the club's national parent organization,[1] which formally incorporated as Reach Nationals Corp., a California nonprofit public benefit corporation. The organization expanded into a national chapter network, including chapters at the University of California, Los Angeles,[7] the University of Michigan,[1] and the University of Pennsylvania.[8] According to The Hollywood Reporter, by 2026 the network comprised more than 150 chapters across 20 states, with the founding USC chapter remaining its flagship.[1]
REACH Nationals has been covered in national and trade media as part of the emerging field of "influencer studies" at American universities.[3][9][2][10]
Structure
[edit]REACH Nationals operates as a chapter-based organization, with each chapter functioning as an officially recognized student organization on its respective university campus. Chapters are led by student executive boards and operate under standards set by the national organization.[4][2][7]
Members of REACH chapters include on-camera creators, filmmakers, editors, marketers, and students pursuing careers in the creator economy.[2][11] Admission to the USC chapter is selective; The Hollywood Reporter reported in 2026 that the chapter received more than 100 applications per semester for roughly 20 to 30 places, with applicants completing timed content-creation exercises as part of the selection process.[1]
Activities
[edit]Reported chapter activities have included workshops on contracts and brand deals, on-campus brand activations, content production, and connections to creator-economy internships.[4][3][11] Chapters have also hosted workshops and office visits with technology and media companies, including YouTube, Netflix, and Snapchat, and members have produced sponsored content for consumer brands.[1]
Notable members
[edit]Past members of REACH chapters include Alan Chikin Chow, a digital creator whose YouTube channel had passed 100 million subscribers by 2026,[12][1] sports and lifestyle content creator Katie Feeney, who joined ESPN in 2025,[1] and personal-finance content creator Casper Opala.[1]
Reception
[edit]REACH Nationals has been profiled in national and trade media including Good Morning America,[3] The Hollywood Reporter,[9][1] NBC News,[5] Business Insider,[4] The Information,[2] and Tubefilter,[13] as well as university-affiliated publications including Daily Trojan,[6] Daily Bruin,[7] and USC Annenberg Media.[11] In July 2026, The Hollywood Reporter published a feature examining the organization and its USC chapter in the context of the growth of creator-economy programs and clubs at American universities.[1]
See also
[edit]Notes
[edit]- ↑ The original USC chapter was founded in 2017.
References
[edit]- 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Stone, Avery (2026-07-23). "Creator U: Inside the Influencer Frat". The Hollywood Reporter. Retrieved 2026-07-24.
- 1 2 3 4 5 Sarraf, Isabelle. "The Exclusive College Club Training Student Influencers". The Information. Retrieved 2026-05-10.
- 1 2 3 4 Dana, Daniel (2023-09-12). "Influencer 101: Colleges teaching students the business of being an influencer". Good Morning America. Retrieved 2026-05-10.
- 1 2 3 4 Djan, Nhari (2023-01-31). "The college-influencer organization landing real brand deals". Business Insider. Retrieved 2026-05-10.
- 1 2 Rosenblatt, Kalhan (2020-03-14). "Big-gram on campus: USC students train to become influencers". NBC News. Retrieved 2026-05-10.
- 1 2 Garber, Katelina (2021-09-01). "USC REACH brings creatives community to other universities". Daily Trojan. Retrieved 2026-05-10.
- 1 2 3 Beymer, Matthew (2023-09-21). "REACH at UCLA creates hub for student content creators to connect, grow together". Daily Bruin. Retrieved 2026-05-10.
- ↑ "Penn REACH". Penn Clubs. University of Pennsylvania. Retrieved 2026-05-10.
- 1 2 Haberman, Lia (2024-10-11). "Influencer Studies: The Universities Training the Next Generation of Creators". The Hollywood Reporter. Retrieved 2026-05-10.
- ↑ "Influencing looks like the new American Dream for young people. Universities are taking advantage". CNN Business. 2026-08-01. Retrieved 2026-08-03.
- 1 2 3 Li, Runyu (2023-10-18). "USC REACH: Crafting narratives and fostering diversity in digital creation". Annenberg Media. Retrieved 2026-05-10.
- ↑ Morales, Juan (2022-10-27). "Alan Chikin Chow and Merrell Twins: A Balancing Act". Television Academy. Retrieved 2026-05-10.
- ↑ Hale, James (2023-05-24). "USC REACH Now Podcast". Tubefilter. Retrieved 2026-05-10.
Category:501(c)(3) organizations Category:Student organizations in the United States Category:Organizations established in 2023