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Hygglo is Swedish Peer-to-peer rental marketplace for individuals to rent various items from each other. It was founded in Stockholm in 2016 by Ola Degerfors, Axel Hellström and Henrik Fräsén. "Hygglo vill få folk att hyra grejer – nu ökar de efter uppköp: "Har lång väg kvar"" (in Swedish). Impact Loop. 8 October 2023. Retrieved 28 September 2026.
Hygglo is part of the Sharing economy and has been used in many case studies in academic research regarding the environmental and social effects of peer-to-peer sharing. [1][2]
History
[edit]Hygglo was founded in Stockholm in 2016.
In 2019 and 2020, Hygglo was included in Swedish technology publication ‘’Computer Sweden’’'s Topp100 selection of Swedish websites and online services. The service was included in the sustainability category in 2019 and the sharing-services category in 2020.[3][4]
In 2022, Hygglo acquired British competitor Fat Llama . [5][6]
Academic research
[edit]Hygglo has been part of a case study in research examining both the environmental and social effects of the sharing economy.
A 2019 peer-reviewed study by Michael Martin, David Lazarevic and Charlie Gullström, published in the journal ‘‘Sustainability’’, investigated peer-to-peer sharing using transaction data from Hygglo in Hammarby Sjöstad, Stockholm. The authors researched the environmental effects of sharing consumer items compared with scenarios in which products would be purchased instead. The study found that product sharing reduces co2 emissions in the scenarios examined, main due to a reduced need for additional manufactured products.
Hygglo was also used as a case study by researchers Per Fors and Tina Ringenson in a book chapter examining the relationship between the sharing economy, social sustainability and local communities. The researchers examined how peer-to-peer sharing platforms could affect relationships between people in local communities. They discussed the potential for such platforms to strengthen local social connections while also considering limitations related to factors including user homogeneity and residential segregation in Stockholm.
In 2026, ‘’The Washington Post’’ discussed Hygglo as part of a examination of peer-to-peer sharing and community-based alternatives to purchasing consumer goods. The reporter used Hygglo while researching the challenges associated with sharing items between individuals.[7]
See also
[edit]References
[edit]- ↑ Martin, Michael; Lazarevic, David; Gullström, Charlie (2019). "Assessing the Environmental Potential of Collaborative Consumption: Peer-to-Peer Product Sharing in Hammarby Sjöstad, Sweden". Sustainability. 11 (1): 190. doi:10.3390/su11010190.
- ↑ Fors, Per; Ringenson, Tina. "From strangers to neighbours: How the sharing economy can help building and maintaining local communities". Ethics and Sustainability in Digital Cultures. Routledge. doi:10.4324/9781003367451-12.
- ↑ "Topp100 2019: Här är Sveriges 100 bästa sajter och nättjänster" (in Swedish). Computer Sweden. 4 March 2019. Retrieved 28 September 2026.
- ↑ "Topp100 2020: Här är Sveriges 100 bästa sajter och nättjänster" (in Swedish). Computer Sweden. 6 November 2020. Retrieved 28 September 2026.
- ↑ Ackerman, Naomi (15 August 2022). "'A cricket bat to the face': The story of one startup's 'gruelling' road to acquisition". Sifted. Retrieved 28 September 2026.
- ↑ Paul, Megha (16 August 2022). "Swedish Hygglo fattens peer-to-peer rental portfolio with Fat Llama buy for $41.5 million". Tech.eu. Retrieved 28 September 2026.
- ↑ "I wanted to buy less stuff. I ended up bonding with my neighbors". The Washington Post. 14 April 2026. Retrieved 28 September 2026.