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Greyparrot (legally Greyparrot.ai Ltd) is a British technology company based in London that develops computer vision and data analysis systems for the waste management, recycling and packaging industries. Its camera units are installed above conveyor belts in recycling facilities, where they identify and record the composition of waste streams.[1] The company describes its platform as "waste intelligence", providing data on materials, packaging and brands passing through sorting facilities.[2] In addition to hardware for recovery facilities, it operates Deepnest, a data platform for consumer brands and packaging producers.[3]
History
[edit]Greyparrot was founded in 2019 by Mikela Druckman, Ambarish Mitra and Nikola Sivacki, having incorporated in late 2018.[4]
In May 2020 the company raised $2.2 million in seed funding. In May 2022 it closed an $11 million Series A round led by Una Terra, with participation from Regeneration.VC, Closed Loop Partners, Speedinvest and 360 Capital.[5]
In February 2024 Greyparrot entered a strategic partnership with recycling plant equipment manufacturers Bollegraaf and Van Dyk, in an agreement valued at $12.8 million that included the transfer of Bollegraaf's AI vision operations.[6]
In June 2025 the company launched Deepnest during London Climate Action Week.[3] In July 2026 it raised a $27 million Series B funding round led by technology investor Omar Mir, bringing total raised funding to $60 million.[1][2]
Products
[edit]Greyparrot Analyzer
[edit]The Greyparrot Analyzer is a camera system mounted above sorting lines in materials recovery facilities (MRFs). It uses machine learning models to classify items by material, packaging format and brand.[7] By 2026, Analyzer monitoring units had been deployed in recycling facilities across more than 20 countries.[1]
In 2026, the UK Environment Agency began accepting waste composition data generated by Greyparrot's monitoring systems for statutory compliance submissions by facility operators.[2]
Deepnest
[edit]Deepnest aggregates data collected by the Analyzer camera network to provide packaging producers and consumer brands with tracking data on how their products are recovered, sorted, or lost at sorting plants.[3][8] The launch coincided with new extended producer responsibility (EPR) requirements in the UK and European Union requiring companies to assess post-consumer packaging recyclability.[9]
Early triallists of the data system included Unilever, Asahi Beverages and Amcor.[3] In May 2026 consumer health firm Kenvue agreed a partnership to use the platform to monitor packaging recovery.[10]
Recognition
[edit]References
[edit]- 1 2 3 Voloschuk, Chris (2026-07-28). "Greyparrot raises $27M Series B funding". Recycling Today. Retrieved 2026-09-28.
- 1 2 3 "Greyparrot secures $27M Series B to scale AI waste intelligence for the circular economy". Tech.eu. 2026-07-28. Retrieved 2026-09-28.
- 1 2 3 4 "Greyparrot launches AI-powered packaging waste data platform". letsrecycle.com. 2025-06-24. Retrieved 2026-09-28.
- ↑ Simister, George (2022-05-24). "Greyparrot raises £8.9m to sort through waste using AI". UKTech News. Retrieved 2026-09-28.
- ↑ Lomas, Natasha (2022-05-24). "Greyparrot takes flight with $11M Series A for waste-sorting AI". TechCrunch. Retrieved 2026-09-28.
- ↑ Quinn, Megan (2024-02-07). "Bollegraaf, Greyparrot partner to boost AI capabilities in MRFs". Waste Dive. Retrieved 2026-09-28.
- ↑ "Time names Greyparrot Analyzer one of 'Best Inventions of 2025'". Recycling Today. 2025-10-09. Retrieved 2026-09-28.
- ↑ "Greyparrot launches recyclable material data platform for brands". Recycling Today. 2025-06-24. Retrieved 2026-09-28.
- ↑ "Greyparrot launches AI platform connecting brands with waste data". Resource. 2025-06-25. Retrieved 2026-09-28.
- ↑ "Greyparrot's Deepnest platform to be used by Kenvue". Waste Today. 2026-05-20. Retrieved 2026-09-28.
- ↑ "Greyparrot Analyzer". Time. 2025-10-09. Retrieved 2026-09-28.
- ↑ "Greyparrot - Fast Company". Fast Company. Retrieved 2026-09-28.