// Workers AI · dad joke modeWhat did Clock Tower X say to Clock Tower Y? Tick tock, you're behind.
| Type | Private |
|---|---|
| Founder | Brad Parscale |
| Website | clocktowerx |
Clock Tower X is an American political public relations and digital influence firm founded by Brad Parscale, former campaign manager for Donald Trump, to work on behalf of the State of Israel in the United States.[1][2][3]
Clock Tower X is among three American public relations companies hired by Israel’s Ministry of Foreign Affairs to bolster its reputation in the United States, including Bridges Partners and the Christian PR agency Show Faith by Works.[4]
History and operations
[edit]On September 18, 2025, Parscale filed under the Foreign Agents Registration Act (FARA) as working on behalf of Israel, and registered Clock Tower X LLC.[5] The Hill reported that Parscale was primarily corresponding with Israel’s minister of Foreign Affairs and chief of staff at Israel’s Ministry of Foreign Affairs Eran Shayovich.[6]
Advertising firm Havas Media Group hired Clock Tower X to conduct a digital campaign on behalf of the Israel.[7] The company was tasked with uploading 100 pieces of original content monthly, with the majority targeting younger audiences on social media platforms and podcasts.[8]
The campaign was publicly framed as "addressing rising online antisemitism", but Time Magazine reported an Israeli Foreign Ministry official saying another strategic aim of the campaign is "preventing young conservatives from turning against Israel." In a Services Agreement draft included in the FARA filing, Parscale also pledged to amplify the campaign across social media and through “integration of narrative messaging into Salem Media Network properties and aligned distribution channels." Parscale is the Chief Strategy Officer of Salem Media.[1]
In an effort to influence the output of AI chatbots which train on data scraped from the open Internet, such as ChatGPT, Clock Tower X has created a number of pro-Israel websites, including Paxpoint.org, Allyvia.org, Factsignal.org, Cognitura.org, Justorium.org, Culturavia.org, Compassionpulse.org, Innovascope.org, Econora.org, Feedingyoufiction.com, and Thetruthaboutiran.com.[9]
Clock Tower X has also been responsible for millions texts sent to U.S. cellphones by AI chatbots. The chatbots claim to be individuals associated with a "peace" organization, such as Friends for Peace or Partners in Peace, and say they are interested in "gathering views on Israel". Once the recipient engages in conversation, the chatbot will begin to "promote a pro-Israel message".[10][3] Neither The Wall Street Journal nor the Quincy Institute for Responsible Statecraft could verify the existence of any organization called either "Friends for Peace" or "Partners in Peace",[11] and according to the Quincy Institute, "During one text conversation, the campaign admitted that they 'use different names' for the organization."[3]
See also
[edit]- Hasbara – Public relations work by the State of Israel
References
[edit]- 1 2 Cortellessa, Eric. "Trump's Former Campaign Manager Is Running An Influence Operation For Israel". Time. Archived from the original on 2026-08-11. Retrieved 2026-08-12.
- ↑ https://www.haaretz.com/israel-news/security-aviation/2026-07-22/ty-article-magazine/.premium/we-found-israels-u-s-influence-op-accounts-no-one-actually-follows-them/0000019f-8939-d001-abbf-fd7f46fe0000
- 1 2 3 "Mysterious 'peace' groups are sending Americans pro-Israel texts". Quincy Institute for Responsible Statecraft. Retrieved 2026-08-12.
- ↑ Cordall, Simon Speakman. "Spinning genocide: How is Israel using US PR firms to frame its Gaza war?". Al Jazeera. Retrieved 2026-08-12.
- ↑ Axelrod, Tal (2025-09-30). "Former Trump campaign manager registers to advocate for Israel". Axios. Retrieved 2026-08-12.
- ↑ Kelly, Laura (2025-09-30). "Former Trump campaign manager registers as foreign agent for Israel". The Hill. Archived from the original on 2025-12-12. Retrieved 2026-09-10.
- ↑ "Fmr. Donald Trump aide linked to Israeli campaign seeking conservative backing on Iran". The Jerusalem Post. 2026-07-14. Retrieved 2026-08-12.
- ↑ Sweet, Nick Cleveland-Stout, Jacqueline (2026-05-28). "Ex-Trump Campaign Chief Funneled Millions of Israeli Government Money to His Longtime Allies' Companies". The Intercept. Retrieved 2026-08-12.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ↑ "The Eighth Front: Inside Israel's $1 Billion Influence Campaign". Quincy Institute for Responsible Statecraft. 2026-07-24. Retrieved 2026-08-12.
- ↑ Berman, Lazar (2026-07-19). "New details emerge around Israel's massive influence operation in the US — report". The Times of Israel. ISSN 0040-7909. Retrieved 2026-08-21.
- ↑ Severns, Maggie; Dawsey, Josh; Andrews, Natalie (2026-07-19). "Israel's $50 Million Experiment to Change U.S. Public Opinion". The Wall Street Journal. ISSN 0099-9660. Retrieved 2026-08-22.