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From Wikipedia, the free encyclopedia
Camella
FormerlyMahogany
TypeSubsidiary
IndustryReal estate
FoundedAugust 1977; 49 years ago (1977-08)
FounderManny Villar
HeadquartersWorldwide Corporate Center,
Mandaluyong, Metro Manila
,
Philippines
Key people
Manuel B. Villar Jr. (chairman)
Manuel "Paolo" A. Villar III (vice chairman, president and CEO)
Cynthia Javarez (COO)
Brands
  • Camella Homes
  • Camella Manors
ParentVista Land
Websitewww.camella.com.ph

Camella Inc. is a house and lot and condominium developer in the Philippines.[1] It is the flagship subsidiary of Vista Land, which is part of the Villar Group of Companies associated with Manny Villar.[2][3]

History

[edit]

Camella was founded by Manuel B. Villar Jr. as Mahogany[4] in August 1977. He took out a seven-year loan from a rural bank offering low interest rates, then kick-started building and selling at his first project, Camella Homes Phase 1 and 2 in Las Piñas, with 160 units initially.[5][6] Villar later changed the company name from "Mahogany" to "Camella" for a more feminine-sounding name, which he based on his insight that women often had final say in the major financial decisions of a family.[4] The company became the pioneer for developing house and lot packages in the country, when the usual practice at that time was to sell lots for future homeowners to build on. This initiated the mass housing projects through economies of scale, utilizing the cost advantages of developing a large-scale project to bring down housing prices. Camella has since become the country's largest home building company.[7][8]

Controversies

[edit]

In March 2021, the homeowner associations of the Camella Cerritos Heights and Lessandra Heights residential subdivision developments in Bacoor, Cavite protested the prohibition of Internet service providers competing against sister company Planet Cable (now Streamtech) from operating in their neighborhoods.[9]

In a letter to the National Telecommunications Commission, Cerritos Heights Homeowners Association Inc. (CHHAI) president Toteng Tanglao wrote about the unavailability of ISPs aside from Planet Cable due to right of way issues and lack of permits given to build broadband lines inside Cerritos Heights Phases 1 and 2; Cerritos Terraces; and Cerritos Hills Phases 1, 2 and 3.[10] This was forwarded to the Philippine Competition Commission. Camella did not respond to their initial request, nor to one from Lani Mercado, the mayor of Bacoor.[9]

A team of armed security guards blocked personnel of Globe Telecom, a subsidiary of conglomerate Ayala Corporation, from installing Internet access cables in May, 2021.[11][12]

Camella responded to the petition by releasing a set of policies clarifying and formalizing the process for accepting entry of other providers. PLDT had since then sent the CHHAI initial plans to service their area.[13][14]

Awards and recognition

[edit]

Camella was recognized by Reader's Digest as "Asia's Trusted Brand" in property development from 2012 to 2017.[15][16][17][18][19][20]

In 2016, the Camella Palawan resort was named as "Best Housing Development" by the Philippines Property Awards.[21]

In 2022, Camella was recognized as "Best Developer" at the inaugural Carousell Property Awards.[22][23]

In 2023, Camella was named "Developer of the Year" for Luzon, Visayas, and Mindanao at the Lamudi The Outlook Philippine Real Estate Awards.[24][25] In the same year, Camella Gran Europa received the award for "Best Premium House" in the Visayas and Mindanao regions.[26][27]

In 2024, Camella in Provence was awarded "Best Premium House of the Year" in Luzon at the Lamudi The Outlook Philippine Real Estate Awards.[28]

References

[edit]
  1. ↑ "About Camella". Camella.com.ph. Retrieved January 28, 2021.
  2. ↑ "Company Information". edge.pse.com.ph. Retrieved January 28, 2021.
  3. ↑ "Villar group sets P175-B capex for next 3 years". BusinessWorld. December 29, 2020. Retrieved January 28, 2021.
  4. 1 2 Gonzales, Iris (June 18, 2021). "Manny Villar: At home in his empire". PhilSTAR Properties. Retrieved July 20, 2026.
  5. ↑ Tanya T. Lara (February 3, 2010). "Cynthia Villar on Manny, the presidency & what her father taught her". Philippine Star. Retrieved January 28, 2021.
  6. ↑ "Geography". CHAINworks. Camella Homeowners Association, Inc. Retrieved 14 February 2015.
  7. ↑ "Mr. Billion How Cheap Homes Made A Filipino Rich". CNN. November 30, 2021. Archived from the original on April 7, 2023. Retrieved January 28, 2021.
  8. ↑ "Senator Manny Villar". Senate Of The Philippines. Retrieved January 28, 2021.
  9. 1 2 JPV (March 10, 2021). "Homeowners' group in Cavite asks PCC to break 'monopoly' of internet provider". INQUIRER.net. Manila: Inquirer Group of Companies. Retrieved October 30, 2024.
  10. ↑ "Cerritos Heights residents hit Planet Cable's monopoly". Manila Standard. Makati: Philippine Manila Standard Publishing, Inc. March 2, 2021. Retrieved October 30, 2024.
  11. ↑ "More internet providers sought for Cavite village". Manila Standard. Makati: Philippine Manila Standard Publishing, Inc. May 29, 2021. Retrieved October 30, 2024.
  12. ↑ "Basbas ng homeowners tablado! Globe hinarang sa Camella Homes". Abante (in Tagalog). Quezon City: Prage. May 28, 2021. Retrieved October 30, 2024.
  13. ↑ Mencias, Eileen (February 6, 2022). "Camella Homes residents rejoice as they await entry of other ISP providers PLDT, Globe". Bilyonaryo. Quezon City: Prage. Retrieved October 30, 2024.
  14. ↑ Ople, Carlo (February 7, 2022). "Camella Homes Residents Finally Getting PLDT, Globe Connections". Unbox PH. Quezon City: Prage. Retrieved October 30, 2024.
  15. ↑ Zinnia B. Dela Peña (July 19, 2012). "Camella Homes bags Reader's Digest Trusted Brands Gold Award". Philippine Star. Retrieved January 28, 2021.
  16. ↑ "Camella cited by Reader's Digest". SunStar Cebu. June 3, 2013. Retrieved January 28, 2021 – via PressReader.
  17. ↑ "Camella bags Reader's Digest award anew as Asia's Trusted Brand in property dev't". Philippine Star. June 8, 2014. Retrieved January 28, 2021.
  18. ↑ "Full List of Winners of Reader's Digest Trusted Brand 2015". LionhearTV. Retrieved January 28, 2021.
  19. ↑ "Reader's Digest Trusted Brands 2016: Recognizing the consumer's choice". Adobo Magazine. July 11, 2016. Retrieved January 28, 2021.
  20. ↑ "TRUST REMAINS BIGGEST INFLUENCER". Philippine Star. March 7, 2017. Retrieved January 28, 2021.
  21. ↑ "Villar receives the Philippines' Real Estate Personality of the Year Award". Property Finds Asia. Retrieved January 28, 2021.
  22. ↑ "Camella wins Best Developer in first Carousell Property Awards". INQUIRER.net. 2022-04-26. Retrieved 2025-09-22.
  23. ↑ "Camella wins Best Developer in first Carousell Property Awards". The Manila Times. 2022-04-27. Retrieved 2025-09-22.
  24. ↑ Mioten, Erika (2023-10-06). "Marking Philippine real estate's newest milestones". BusinessWorld Online. Retrieved 2025-09-22.
  25. ↑ "Celebrating milestones this 2024 with the country's largest homebuilder, Camella". INQUIRER.net. 2025-01-04. Retrieved 2025-09-22.
  26. ↑ "Why Live in Camella Gran Europa, Cagayan de Oro City, Philippines | Vista Land". Metro Cagayan de Oro. 2024-02-23. Retrieved 2025-09-22.
  27. ↑ "This Is the Best Property Developer in Luzon, Visayas, and Mindanao, Based on the 2023 Philippine Real Estate Awards - When In Manila". www.wheninmanila.com. 2023-11-30. Retrieved 2025-09-22.
  28. ↑ "Vista Land scores multiple wins at Lamudi The Outlook 2024: Philippine Real Estate Awards". INQUIRER.net. 2024-11-25. Retrieved 2025-09-22.
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